- Shell Launches Global Media Review
Raw, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell has launched a global media review, t ...
- Former IPG Media Executive Bill Cella Joins Pac-12 Enterprises and Networks
Raw, Steve McClellan - Wednesday, January 11, 2012
Long-time agency and network veteran Bill Cella has joined college football's Pac- ...
- 5 Driving Forces For Media Change In 2012
MediaDailyNews, Michael Wiley - Tuesday, January 10, 2012
While the evolving marketplace creates significant challenges for even the most sav ...
- Nielsen: TV Proliferates, Mobile Ads OK, If Apps Free
MediaDailyNews, Wayne Friedman - Monday, January 9, 2012
The latest Nielsen report says over one-third of U.S. television homes n ...
- Turnaround: MediaVest Ups Merrifield To Pres, Video Investment
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Groupe's MediaVest has promoted Christine Merrifield to president, video investment a ...
- State Of Media: TV Deemed Most Valuable
MediaDailyNews, Wayne Friedman - Wednesday, January 4, 2012
Against all media and entertainment services, U.S. consumers consider cable TV a ...
- IPG Taps Rosenberg To Manage Media Lab, Steiger Officially Out
Online Media Daily, Joe Mandese - Thursday, January 5, 2012
Interpublic continues to morph the management structure of the IPG Media La ...
- Media M&A Grew 9% In 2011
MediaDailyNews, Erik Sass - Tuesday, January 3, 2012
The mergers and acquisitions marketplace for the media industry saw the tot ...
- As The Lab Turns: Rosenberg In, Steiger Out At IPG
Raw, Joe Mandese - Wednesday, January 4, 2012
Interpublic continues to morph the management structure of the IPG Media La ...
- Lots of Newspaper Deals, But Not Much Hope
MediaDailyNews, Erik Sass - Monday, January 2, 2012
The last three months of 2011 brought a sudden flurry of dea ...
- Christmas Is A Self-Curated Affair
Online Media Daily, Mike Bloxham - Tuesday, December 27, 2011
Media has been a part of the holiday season for centuries. T ...
- 'Idol,' 'Glee' Dominate TV Searches
MediaDailyNews, Wayne Friedman - Wednesday, December 21, 2011
Top-rated TV shows like "American Idol" generally will be the top sh ...
- Nothing To Sneeze At, Starcom Wins $600M Novartis Account
MediaDailyNews, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus global media accou ...
- Kantar: Q3 Ad Spend Mixed, Cable Spikes
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Kantar Media says U.S. advertising spending continues to slow down -- ju ...
- UK Government: Ad Market Runs Fairly
MediaDailyNews, David Goetzl - Friday, December 16, 2011
Media executives of all stripes have long complained about the closed natu ...
- Horizon Media Places Client Ads On Legolas Exchange
Online Media Daily, Steve McClellan - Monday, December 19, 2011
After a year of testing and development, Legolas has formally launched i ...
- Top-Rated Media Cos: Apple Leads Pack
Online Media Daily, Gavin O'Malley - Friday, December 16, 2011
The top 25 new media companies averaged $3.07 billion in revenue f ...
- Starcom Wins Novartis Media Agency Review
Raw, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus media account ...
- What Is Digital Place-based Media?
Marketing Daily, Sue Danaher - Friday, December 16, 2011
Our industry's tremendous revenue gains over the past couple of years notwithstandin ...
- Unilever Puts $6B Global Media In Review
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Packaged-goods giant Unilever has placed its estimated $6 billion global media planni ...
- Marketers Need To Redefine 'Workplace'
MediaDailyNews, Mike Bloxham - Wednesday, December 14, 2011
The workplace presents additional challenges for measuring media consumption. People work bo ...
- Digitaria Takes 'Best In Show," MediaCom Most Awarded At Creative Media Awards
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2011
JWT's Digitaria took top honors in the New/Emerging/Experimental Media category and al ...
- Traditional Video Outsells Online Content
MediaDailyNews, Wayne Friedman - Friday, December 9, 2011
Consumer purchases on online video content are rising rapidly -- but sti ...
- MediaCom Expected To Land $400M Bayer Biz
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Bayer is poised to award its estimated $400 million U.S. media assignme ...
- Twitter Tough On Candidates, Except Ron Paul
Online Media Daily, Mark Walsh - Thursday, December 8, 2011
Even within the rough-and-tumble arena of national politics, Twitter has emerged ...
- Bayer Poised To Consolidate Media Assignment With MediaCom
Raw, Steve McClellan - Thursday, December 8, 2011
Bayer is poised to award its estimated $400 million U.S. media assignme ...
- Optimedia's MacKay Upped to President of Strategy
Raw, Steve McClellan - Thursday, December 8, 2011
Optimedia has promoted Keith Mackay to the new post of President ...
- Chevy Volt: Perception And Politics
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
The car is popular with owners -- none of whom are interest ...
- NHL Launches Campaign With NBC
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
The National Hockey League and NBC Sports are producing a national ...
- Companies Must Capitalize More On Social, Mobile To Drive Revs
On Media, Diane Mermigas - Friday, December 2, 2011
Initial indications that mobile e-commerce is driving holiday spending growth should ...