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YouGov To Track UK Social Media Feed For Brands

The polling firm will gather data in real time in order to help companies see a clearer picture of what people are saying about them on Twitter, Facebook and other social networking sites. YouGov has a panel of 426,000 people that it uses for UK market research; this is taking the research farther. The pollsters said investment in this and other new products plus overseas expansion pushed profits down 9% in the six months until 31 January.

Read the whole story at The Scotsman »

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