- PHD Moves Piluso Up To Lead Strategic Communications, Content Development
MediaDailyNews, Steve McClellan - Thursday, August 18, 2011
In a move designed to punch up the agency's strategic communications acume ...
- Media Strategy Should Work Across Languages
Engage:Hispanics, Stephanie Da Costa - Thursday, August 18, 2011
Recent research published in Advertising Age's Annual Hispanic Fact Pact revealed ...
- MRI, Nielsen Acquire Equal Stakes In Media Behavior Institute
MediaDailyNews, Erik Sass - Tuesday, August 16, 2011
With a new cross-media research service about to launch, the Media Behavi ...
- Google Deal Raises Concerns For Moto Competitors
Marketing Daily, Aaron Baar - Monday, August 15, 2011
"It definitely raises some questions about how [those companies] will be ab ...
- The Rise Of Opinion 'News'
Marketing Daily, Vanessa Horwell - Tuesday, August 16, 2011
With the downsizing of print media and the rise of the blo ...
- MediaNews Erects Paywalls At 23 Newspapers
MediaDailyNews, Erik Sass - Monday, August 15, 2011
MediaNews Group, which publishes 57 daily newspapers around the U.S., unveiled ...
- Running Start: OMD Wins Media Biz For Brooks Sports
MediaDailyNews, Steve McClellan - Monday, August 15, 2011
Omnicom Group's OMD has won the media planning and buying account f ...
- Apple's Innovations Reinvent Company, Raise Bar For Future
On Media, Diane Mermigas - Friday, August 12, 2011
The long-anticipated rise of Apple stock to the top of all public ...
- Client Demand: OMD Opens Ignition Factory In Chicago
MediaDailyNews, Steve McClellan - Friday, August 12, 2011
With demand for its services from big clients like State Farm, McDonald ...
- AMC Spins Off Into Ad Heaven: 21% Spike In Revs
MediaDailyNews, Wayne Friedman - Thursday, August 11, 2011
AMC Networks' first earnings report as a public company showed strong advertisi ...
- United Flies To Horizon, Mcgarrybown Lands Creative
MediaDailyNews, Steve McClellan - Thursday, August 11, 2011
Horizon Media and mcgarrybowen have been selected to handle media and creati ...
- We're From Mars, They're From Venus
Marketing Daily, Bob McCurdy - Thursday, August 11, 2011
With 2012 planning moving into high gear, it is particularly important ...
- Recession Strategies: How Media Owners Can Prepare for An Ad Downturn
MediaDailyNews, Brian Wieser - Thursday, August 11, 2011
Fears of a return to recession are widespread. Media owners will benef ...
- Offline, On: Ad Campaign Effectiveness Dives
MediaDailyNews, Steve McClellan - Tuesday, August 9, 2011
In the advertising and marketing world, the shaky economy had everybody o ...
- Correction: Synovate Units, Doug Brooks Rejoins MMA
MediaDailyNews, - Monday, August 8, 2011
In the Aug. 4 MediaDailyNews story "Synovate Merges Analytics Ops, Renamed MMA ...
- Mediabrands Ventures Revamped As 3 'Brand' Groups
MediaDailyNews, Steve McClellan - Friday, August 5, 2011
Eight months into the job, Mediabrands CEO Matt Seiler continues to p ...
- Fox Upbeat About New Fall Lineup
MediaDailyNews, Wayne Friedman - Friday, August 5, 2011
The Fox network hopes its usual fall problem will end this ye ...
- Dwell On This: Which Digital Magazine Do Readers Deem Most Innovative?
MediaDailyNews, Joe Mandese - Monday, August 8, 2011
Of the 172 digital magazine brands tracked as part of Affinity's semi-annu ...
- UK And Beyond: Aegis Launches Isobar Mobile
MediaDailyNews, Steve McClellan - Friday, August 5, 2011
In a move defined as both organizational and strategic, Aegis Media h ...
- Rentrak Revs Up 13%, CEO Invests In Company
MediaDailyNews, David Goetzl - Friday, August 5, 2011
With its share price dropping, CEO Bill Livek said he has invest ...
- MediaCom Launches Sports Division
MediaDailyNews, Steve McClellan - Monday, August 8, 2011
WPP's MediaCom Worldwide has launched a new global sports division, MediaCom SPOR ...
- Univision Upswing: Ramps Up Sales, Cable Nets
MediaDailyNews, David Goetzl - Thursday, August 4, 2011
Univision plans to invest up to $40 million this year in buildi ...
- Synovate Merges Analytics Ops, Renamed MMA
MediaDailyNews, Steve McClellan - Thursday, August 4, 2011
Synovate, the global market research firm owned by London-based Aegis Group, ...
- Optimize Media: Acosta Heads Analytics For Mullen
MediaDailyNews, Steve McClellan - Tuesday, August 2, 2011
Ad agency Mullen has hired one of AT&T's top media executives ...
- Multichannel Group MTVX Pushes New Narrative Forms
Online Media Daily, Gavin O'Malley - Tuesday, August 2, 2011
In recognition of an increasingly multichannel world, MTV on Tuesday debuted ...
- Murky Murdoch And The News Corp.
Marketing Daily, Vanessa Horwell - Tuesday, August 2, 2011
A bit of distrust in the media is never a bad thin ...
- Radio Waves: Dial Global, Westwood One To Merge
MediaDailyNews, Erik Sass - Monday, August 1, 2011
Two of the radio industry's biggest content providers, Dial Global and Westwo ...
- HTML5 Program Promises To Be Game Changer
On Media, Diane Mermigas - Friday, July 29, 2011
Just as the massive adoption of Apple's iPad and powerful apps h ...
- July's Five Worst Ad/PR Mistakes
Around the Net In Media, Phyllis Fine - Monday, August 1, 2011
If you think you made bloopers in July (OK, blame the heat ...
- GroupM, Maxus Win $1B SC Johnson Media Business
MediaDailyNews, Steve McClellan - Friday, July 29, 2011
WPP's GroupM has won global buying duties for household products maker S. ...