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Europe Responds To Mobile Ads; America Not So Much
- TechCrunch, Friday, March 2, 2012 3 AM
In fact, the very idea of it scored lowest of all: in the U.S. only 8% of tablet users said they would buy something on their tablets after seeing an ad; and in smartphones that figure was even lower at 4%.
The most popular use of mobile ads doesn’t lead directly to sales since that action is clicking on the ad to get more information: 24% said they do this.
In Germany, 34% said they would buy something on a PC after seeing an ad on their phone, making it the most popular advertising-led action studied.
