For as little as £635 a month, any business can access all tweets written on Twitter going back two years as part of a partnership between Twitter and the British start-up founded by Tweetmeme creator Nick Halstead.
Tim Barker, Datasift’s marketing manager, tells The Telegraph that the service will help businesses “understand their customers better. We now live in an era where brands are shaped by what customers say and by accessing these tweets, companies can listen to their customers at scale”.
Datasift pays Twitter a syndication fee each time it licenses a tweet to a company. The relationship is not exclusive however, and other companies are expected to follow suit and offer increased access to users’ tweets.