- Horizon-Havas JV Fuels Merger Speculation
MAD, Steve McClellan - Monday, October 6, 2025
Nobody at the companies is denying the possibility, but Horizon Global inter ...
- H/L Agency Wins Grocery Outlet Inc.'s Media Business
MAD, Steve McClellan - Sunday, October 5, 2025
The company spent $43 million on marketing and advertising last year accordi ...
- Paramount Acquires 'The Free Press,' Puts Founder In Charge Of CBS News
MediaDailyNews, Joe Mandese - Monday, October 6, 2025
Founder and editor of the conservative-leaning digital news publication Bari Weiss w ...
- Shipping Giant Maersk Taps WPP Media
MAD, Steve McClellan - Thursday, October 2, 2025
The media agency will handle 130 countries from a central hub ...
- News/Media Alliance CEO Named One Of Most Powerful Women In Washington
Publishers Daily, Ray Schultz - Friday, October 3, 2025
Danielle Coffey is listed in Lobbying, Advocacy, and Think Tanks. ...
- Roughing Up The Media: Trust Has Fallen To An All-Time Low
Publishing Insider, Ray Schultz - Thursday, October 2, 2025
This is the first time faith in media channels has fallen bel ...
- Mastercard Unveils New Retail/Commerce Media Network
MAD, Steve McClellan - Wednesday, October 1, 2025
Mastercard Commerce Media will operate in owned channels as well as ba ...
- Besting The Bots: Most Publishing Firms Are Failing At Detection
Publishing Insider, Ray Schultz - Wednesday, October 1, 2025
Few sites are fully protected, DataDome reports in its 2025 security st ...
- IPG Wins Bayer Consumer Health Global Media, Creative, Production
MAD, Steve McClellan - Tuesday, September 30, 2025
Estimated spending is $750 million, per COMvergence. Brands within the division inclu ...
- Havas, Horizon Media Form Global Media Joint Venture
MAD, Steve McClellan - Monday, September 29, 2025
Dubbed Horizon Global, the venture will manage $20 billion in global billin ...
- When Did The Future Become So Scary?
Media Insider, Gord Hotchkiss - Tuesday, September 30, 2025
In the '60s, the future was going to be a utopian pla ...
- Google Updates Meridian Model, Enables Non-Media Variables
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 30, 2025
The marketing mix modeling platform now allows marketers to include non-media variabl ...
- Correction: Publicis Promotes Bornman To CEO Connected Media UK
MAD, Steve McClellan - Friday, September 26, 2025
In his new role, Bornman, currently CEO of Publicis Media UK, wi ...
- Correction: Publicis Promotes Bornman To CEO Connected Media UK
MAD, Steve McClellan - Monday, September 29, 2025
In his new role, Bornman, currently CEO of Publicis Media UK, wi ...
- Wieser Adds More Madison To Wall, Taps IPG's Stillman As Managing Director
MediaDailyNews, Joe Mandese - Monday, September 29, 2025
More than two years after launching Madison and Wall, long-time ad indust ...
- NBC Reality TV Chief Named President, MrBeast Studio Division
MediaDailyNews, Colin Kirkland - Thursday, September 25, 2025
The announcement comes as MrBeast is expanding his position as YouTube's t ...
- Affiliate Bypass Television
TVBlog, Joe Mandese - Friday, September 26, 2025
If you look at the history of strained network/affiliate relationships, ABC h ...
- Acadia Wins Perkins Family Restaurants Media, Social AOR
MAD, Steve McClellan - Wednesday, September 24, 2025
Acadia will oversee paid search, paid social, integrated media, TikTok and Instagr ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Live-ish From Varick Street, A New Time-Shiftable Advertising Playbook
Planning & Buying Insider, Joe Mandese - Wednesday, September 24, 2025
Horizon Media just dropped new research redefining what it means to ...
- NFL 'Option' For Networks, Streamers: Pass, Throw Or Run?
TV Watch, Wayne Friedman - Thursday, September 25, 2025
Option deal points could be triggered as early as next year. T ...
- Seattle PBS Station Lays Off 17 Staffers, Halts Long-Form Journalism
Publishers Daily, Ray Schultz - Monday, September 22, 2025
The loss of federal media has led to "some hard choices," t ...
- Disney, Fox See August Football Viewing Hikes
Television News Daily, Wayne Friedman - Tuesday, September 23, 2025
Disney grew 2% to a 9.5% total day viewing share of a ...
- Sonder Media Expands To The U.S.
MAD, Steve McClellan - Monday, September 22, 2025
The Australian company helps brands evaluate and monetize their owned media chann ...
- Publicis Media Big Winner In First Half New Business
MAD, Steve McClellan - Friday, September 19, 2025
That's according to agency research firm COMvergence which reported that first ha ...
- Havas Retains BBC Media Account
Accounts on the Move, Steve McClellan - Thursday, September 18, 2025
The BBC has renewed its media agency contract with Havas for anoth ...
- Behind Dr Pepper's Fansville Gameplan with Ben Sylvan
Brand Insider Podcast, Kate Terhune - Friday, September 19, 2025
Keurig Dr Pepper's Ben Sylvan joins Brand Insider to show how ...
- TruGreen Lawn Care Taps WPP For Media Services
MAD, Steve McClellan - Thursday, September 18, 2025
In addition to hiring WPP media, TruGreen is expanding its relationship wi ...
- Publicis Wins Aldi Global Media Assignment
MAD, Steve McClellan - Wednesday, September 17, 2025
The chain spends an estimated annual $925 million on measured media global ...
- Then They Came For The Late Night Hosts And I Did Not Speak Out...
Red, White & Blog, Joe Mandese - Wednesday, September 17, 2025
The irony of the escalation of Trump's war on American media ...