- Agency Taps Gladysz For Head Of Product Role
MAD, Steve McClellan - Monday, December 16, 2024
Noble People has hired media agency veteran John Gladysz to develop go-to-mark ...
- WPP Wins $300M J&J Media Assignment
MAD, Steve McClellan - Friday, December 13, 2024
The incumbent was J3, a dedicated unit formed by Interpublic a deca ...
- Mediaplus North America Names Flaum Group Media Director
MAD, Fern Siegel - Thursday, December 12, 2024
Flaum will work across a number of clients, including De'Longhi and Fo ...
- Sherry Phillips Named CEO Of Forbes Media
Publishers Daily, Ray Schultz - Wednesday, December 11, 2024
Mike Federle, the CEO of Forbes Media since 2017, is stepping do ...
- CEO Switch At MediaSense As Posnanski Succeeds Brown
MAD, Steve McClellan - Wednesday, December 4, 2024
Jamie Posnanski served as a senior executive at Accenture Song after ...
- Ipsos In Talks To Acquire Kantar Media
MAD, Steve McClellan - Monday, December 2, 2024
Ipsos said there was "no guarantee" that it would make "any offe ...
- Media Alliance Labels Google Updates 'Reckless,' Calls For Regulatory Probe
MediaDailyNews, Laurie Sullivan - Tuesday, December 3, 2024
The News/Media Alliance called on the DoJ and FTC to take immedia ...
- Fanatics Taps Gorman To Revamp Its Ad Platform Efforts
MAD, Steve McClellan - Friday, November 29, 2024
The former head of worldwide advertising at Netflix will serve as seni ...
- Legacy TV Media Slips, But Maintains High Q3 Consumer 'Demand' Measures
Advanced TV Insider, Wayne Friedman - Wednesday, November 27, 2024
Netflix began producing original TV shows and movies in 2011. It n ...
- PubMatic Partners With Intuit To Help B2B Advertisers Reach SMBs
Publishers Daily, Ray Schultz - Tuesday, November 26, 2024
Intuit's SMB MediaLabs is a media network focused on small and medium-siz ...
- Premium Streamers Slow Fall National TV Ad Spend By 30%
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
National TV marketing for streamers is down 29% to $149.2 million ...
- Sky Awards European Media Remits To Publicis, WPP
MAD, Steve McClellan - Friday, November 22, 2024
The company confirmed that Publicis will handle media planning and buying ...
- Western Union Unveils Media Network, Working With PubMatic
MediaDailyNews, Laurie Sullivan - Friday, November 22, 2024
Western Union launched a new media business earlier this month to off ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- Long-time Publicis Media Exec King Departing
MAD, Steve McClellan - Thursday, November 21, 2024
King was one of the founders of pioneering media agency Zenith, launch ...
- Hanson Dodge Taps Schroeder To Manage Its Largest Media Client
MAD, Steve McClellan - Wednesday, November 20, 2024
Kate Schroeder will assume lead responsibilities on the agency's newest and large ...
- Wpromote Appoints Bendzick CEO
People on the Move, Fern Siegel - Wednesday, November 20, 2024
Andrea Bendzick will lead the agency's vision for brands such as Peacoc ...
- CEO Switch At Ebiquity As Schreurs Succeeds Waters
MAD, Steve McClellan - Wednesday, November 20, 2024
Ruben Schreurs joined Ebiquity in 2020 as chief product officer when t ...
- Ad Results Media Taps Stein For Senior Media Planning Role
MAD, Steve McClellan - Monday, November 18, 2024
The GroupM and OMD veteran most recently led media pitches, audits a ...
- Media In The Crosshairs: How Far Will Trump Go In His Second Term?
Publishing Insider, Ray Schultz - Sunday, November 17, 2024
The Los Angeles Times fires its entire editorial board and changes orientat ...
- Breaking Fake News: Media Under Trump?
TV Watch, Wayne Friedman - Monday, November 18, 2024
Under the Trump administration, legacy TV-network-based media companies may face a compl ...
- OMG, Publicis, Dentsu Cited As 'Leaders' In Forrester Media Report
MAD, Steve McClellan - Wednesday, November 13, 2024
The new "Wave" report analyzes 12 media management service providers that Forrest ...
- Kinesso Ramps Up Scientific Model, Opens 'Experimentation Lab'
Media 3.0, Joe Mandese - Thursday, November 14, 2024
It's not literally a lab with beakers and test tubes, but utiliz ...
- Mars Launches Global Agency Review, Includes Media, Ecommerce
MAD, Steve McClellan - Tuesday, November 12, 2024
Mars spent an estimated $1.7 billion on measured media globally in 20 ...
- Trump's Row With The Media: Will He Follow Through On Threats To The News Business?
Publishing Insider, Ray Schultz - Monday, November 11, 2024
Trump will face serious opposition if he attempts to trample on pre ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young Males
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
Although Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- Get Me Rewrite
Red, White & Blog, Joe Mandese - Monday, November 11, 2024
They say history is written by the victors. But in today's wor ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?
TV Watch, Wayne Friedman - Friday, November 8, 2024
The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Meta Rolls Out Display Option, Automates Media Across Ad Placements
MediaDailyNews, Colin Kirkland - Wednesday, November 6, 2024
The new display option automatically selects and places ad media across differe ...
- Known Agency Named Moderna's Media Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, November 6, 2024
The incumbent was Omnicom's Hearts & Science, according to account database servi ...