- Brainlabs Ups U.S. Presence With 2 Managing Directors
MAD, Fern Siegel - Monday, November 3, 2025
The hires highlight the company's focus on specialized media capabilities to enhan ...
- Dentsu Media Trends Report: Experience Optimization, Agentic AI, Much More
MAD, Steve McClellan - Monday, November 3, 2025
Dentsu finds companies are rushing into the agentic AI space without ...
- '60 Minutes' And Trump - How Much Time Do You Have?
TV Watch, Wayne Friedman - Tuesday, November 4, 2025
A calculation needs to be made for a show that calls itse ...
- The Systemic Attack On Truth, How To Fight Back
Marketing Politics Weekly, Arda Nazerian - Friday, October 31, 2025
Across the world, the truth is losing. Journalists are being silenced, newsroo ...
- Trust In News Organizations Is Falling, Pew Reports
Publishers Daily, Ray Schultz - Thursday, October 30, 2025
Republicans are less trusting than Democrats, and older people are more trusti ...
- A Comcast-WBD Deal: CNN As A Sister Network Of MSNBC?
TV Watch, Wayne Friedman - Friday, October 31, 2025
Legacy media companies want smaller, more aggressive business units - and ...
- MiQ Appoints Industry Veteran Bitterman Global CMO
MAD, Steve McClellan - Wednesday, October 29, 2025
Bitterman was CMO at The Weather Channel and earlier was North Americ ...
- News/Media Alliance Urges New AI Development Regulation
Publishers Daily, Ray Schultz - Wednesday, October 29, 2025
The News/Media Alliance agrees with the Trump administration's call for "smart" ru ...
- Shipyard Taps Goodway's Estes Chief Media Officer
MAD, Steve McClellan - Monday, October 27, 2025
Estes succeeds John Mergen, who is shifting to a new, expanded ro ...
- Former Dentsu Media Exec Reardon Named CEO Of Publicis' Epsilon
MAD, Steve McClellan - Friday, October 24, 2025
The appointment, effective by year's end, marks Reardon's return to the holdi ...
- Publicis Wins TJX U.S. Media Assignment
MAD, Steve McClellan - Friday, October 24, 2025
The company started a global review earlier this year and portions ...
- Brainlabs Taps TikTok's Connor For Top Retail Role
MAD, Steve McClellan - Thursday, October 23, 2025
The appointment marks an organizational shift at the agency where managers wi ...
- One Horizon Wins Norseland Media, Creative Account, Launches New Jarlsberg Campaign
MAD, Steve McClellan - Thursday, October 23, 2025
The agency has been tasked with "reimagining the Jarlsberg brand for t ...
- Media Landscape Is Changing At Breakneck Speed
TVBlog, Adam Buckman - Thursday, October 23, 2025
So much is going on in the rapidly changing world of B ...
- Meta Loses MRC Accreditation For Instagram, Facebook Feeds
MediaDailyNews, Colin Kirkland - Monday, October 20, 2025
The Media Rating Council (MRC) has revoked Meta's brand-safety accreditation due ...
- Advertising Media Cost Inflation Accelerates This Year, Decelerates Next
MediaDailyNews, Joe Mandese - Monday, October 20, 2025
Global media costs have risen half a point to an annual inflati ...
- N.C. Education Lottery Bets On Cactus As Media AOR
MAD, Fern Siegel - Wednesday, October 15, 2025
The win follows a competitive pitch, adding to existing creative duties. ...
- Theme Park Operator Herschend Taps Crossmedia As Media AOR
MediaDailyNews, Joe Mandese - Thursday, October 16, 2025
Herschend operates more than 40 leading attractions across North America, including Dollywo ...
- Closing The Proof Gap: Many News Readers Do Their Own Fact-Checking
Publishing Insider, Ray Schultz - Wednesday, October 15, 2025
And over half say their trust in news has declined over t ...
- OpenAI Moves Into Erotica, Behind Age-Gated ChatGPT
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
OpenAI plans to roll out an age-gated ChatGPT for "erotica" in Decemb ...
- Chatbots: Say Whatever You Want, Just Spell My URL Right
Media 3.0, Joe Mandese - Monday, October 13, 2025
Like any media brand - or pretty much any brand at a ...
- Maybelline Focuses On Authenticity In WNBA Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, October 13, 2025
Women's National Basketball Association star Bridget Carleton is featured in a campai ...
- Synthesizing Human Experience
Planning & Buying Insider, Joe Mandese - Monday, October 13, 2025
The future of media and marketing research will be an increasingly synthet ...
- Delta Airlines Launches Global Media Review
MAD, Steve McClellan - Thursday, October 9, 2025
The firm's estimated spending on measured media last year was $150 millio ...
- Havas Media Taps EssenceMedicom's MacKenzie For Investment Role
MAD, Steve McClellan - Wednesday, October 8, 2025
MacKenzie, a 25-year industry veteran, will serve as chief investment officer, Hav ...
- WPP Media's North America CEO Leaving Company
MAD, Steve McClellan - Wednesday, October 8, 2025
Sharb Farjami is leaving the firm for what's described as a non-competiti ...
- Why Most Chief Marketers Can't Value What They Already Own
MAD, Jonathan Hopkins - Tuesday, October 7, 2025
Here are four actions CMOs can take to reframe mindset and effective ...
- An Industry Push For Ad Auction Transparency Standards
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 8, 2025
OMD Worldwide execs approached the Media Rating Council nearly two years a ...
- Horizon-Havas JV Fuels Merger Speculation
MAD, Steve McClellan - Monday, October 6, 2025
Nobody at the companies is denying the possibility, but Horizon Global inter ...
- H/L Agency Wins Grocery Outlet Inc.'s Media Business
MAD, Steve McClellan - Sunday, October 5, 2025
The company spent $43 million on marketing and advertising last year accordi ...