- Dentsu's New Retail Media Analytics Executive Thinks In Numbers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 27, 2025
The ability to tell a story with numbers is what Jeffrey Bust ...
- Cover Story: PMG Lands Hearst
MediaDailyNews, Joe Mandese - Monday, January 27, 2025
Hearst's first-ever cross-division AOR will handle media strategy and creative, including ...
- Gen Z Is Bent On Wheels: And They Are Heavily Exposed To Newspapers
Publishing Insider, Ray Schultz - Wednesday, January 22, 2025
Podcasts are the top medium -- barely. They pull a media ind ...
- Democracy Dies In Overplaying News Safety
Red, White & Blog, Joe Mandese - Tuesday, January 21, 2025
Just as the House Judiciary Committee begins probing Omnicom and Interpublic f ...
- TikTok Going Away: Does TV Fit In The Picture?
TV Watch, Wayne Friedman - Monday, January 20, 2025
The spillover effect of a ban of a hugely popular social-media platfo ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Whataburger Orders Empower As Media AOR
MAD, Fern Siegel - Monday, January 13, 2025
The Chicago agency will lead Whataburger's media strategy, planning and buying acro ...
- Omnicom Added As Defendant In Flywheel 'Trade Secrets' Suit
MediaDailyNews, Joe Mandese - Monday, January 13, 2025
The amended complaint filed by Compass Marketing claims damages exceed $24 billio ...
- Comcast, Mediaocean Extend Creative, Media Management Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The expanded integration is the first to offer these services from o ...
- Publicis Taps OMG's Calabrese As Chief Commercial Officer
MAD, Steve McClellan - Tuesday, January 7, 2025
Calabrese spent 15 years at Omnicom Media Group, most recently as C ...
- Media Agency Vet Seiler Announces New Venture
MediaDailyNews, Joe Mandese - Wednesday, January 8, 2025
"With Excelerators Inc, I am moving one-step further into organizations to ensu ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- Guelton Named Global President For Canela Media
MAD, Steve McClellan - Friday, January 3, 2025
Prior to his role at Canela Media, Guelton was president at Crack ...
- Judge Blocks Provisions, Allows Most Of California 'Media Addiction' Bill To Become Law
MediaDailyNews, Joe Mandese - Friday, January 3, 2025
The California judge blocked parts that would have restricted social media compani ...
- Report: OOH, Outdoor Score Largest Ad Budgets In 2024
MAD, Fern Siegel - Tuesday, December 31, 2024
The top categories for media buying were events sponsorships, social media a ...
- ID Comms: The Big Merger, Musk, AI Among Top 2024 Media Happenings
MAD, Steve McClellan - Tuesday, December 31, 2024
A continuing trend is the deteriorating trust among advertisers and agencies, particular ...
- The Past, Present And Not-Too-Distant Future Of Standards: A Conversation With George Ivie
Planning & Buying Insider, Joe Mandese - Thursday, January 2, 2025
As he celebrates his 25th anniversary as the longest-running head of t ...
- Most-Read Stories: OMC/IPG, X v. GARM, 'Glicked,' Jill Kelly And CTV
MediaDailyNews, Joe Mandese - Tuesday, December 31, 2024
The most-read "Media Daily News" stories of 2024 were an eclectic m ...
- Data Platform Lets Advertisers Verbally Ask To Build Audiences, Monitor CPCs
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2024
Akkio, an AI data platform for ad agencies, earlier this year releas ...
- Assembly Taps Wavemaker's Berman For NA Lead Role
MAD, Steve McClellan - Friday, December 27, 2024
Berman brings 15 years of media industry experience to Assembly. Most recentl ...
- Axel Springer Reaches Next Stage Of Corporate Transition
Publishers Daily, Ray Schultz - Thursday, December 26, 2024
Global publisher Axel Springer is splitting off its classifieds businesses to foc ...
- YouTube's News Musings: From Your Couch
TV Watch, Wayne Friedman - Friday, December 27, 2024
A new Pew Research Center report finds 54% of Americans turn ...
- Klein Appointed Chief Investment Officer OMG NA
MAD, Steve McClellan - Monday, December 23, 2024
Klein joins from OMG agency PHD, where she held the same rol ...
- Google And Belgium's Flemish Publishers Agree On Compensation
Publishers Daily, Ray Schultz - Monday, December 23, 2024
Google has reached a licensing agreement with Flemish media in Belgium ...
- Volvo Takes Initiative, Assigns $500M Global Media
MAD, Steve McClellan - Saturday, December 21, 2024
The agency will handle all markets except for China. The incumbent w ...
- Misinformer Of The Year: Anti-Media Intimidation
Red, White & Blog, Joe Mandese - Monday, December 23, 2024
On the heels of my "Nine Seconds To Midnight" post, Media Matte ...
- Saga Of CEO Killer Is Now Officially A Circus
TVBlog, Adam Buckman - Monday, December 23, 2024
The media circus came to town last week when the news med ...
- Tropical Smoothie Cafe Consolidates $50M At Horizon Media
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
"2025 will be a transformative year for Tropical Smoothie Cafe as ...
- Paramount Cable TV Moves: Under The Radar Post-Skydance Deal?
TV Watch, Wayne Friedman - Friday, December 20, 2024
"Smaller and more profitable has been the message, and we would ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024
Television News Daily, Wayne Friedman - Thursday, December 19, 2024
VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...