- Men Are Also Deciders In Household Purchases
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
Jacobs Media's "Marketing to Men," a survey of over 13,000 adult rad ...
- Nivea For Men Marketing Getting A Facial
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 12, 2011
As part of a revision of its marketing for Nivea For M ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Michelob Ultra, Bridgestone Team For Father's Day Promo
Marketing Daily, Tanya Gazdik - Monday, May 9, 2011
The Golfer's Ultimate 6-Pack will be released on May 23 and ...
- Prostate Cancer Drug Maker Backs Men's Health Event
Marketing Daily, Tanya Gazdik - Friday, May 6, 2011
Ferring Pharmaceuticals Inc., is sponsoring the Great Prostate Cancer Challenge, the fastest-growi ...
- JCPenney Unwraps Its Big And Tall Concept
Marketing Daily, - Friday, April 29, 2011
JCPenney, which announced its plans to roll out a 300-unit big &am ...
- Edge Gel Launches First TV Push In Years
Marketing Daily, Karl Greenberg - Tuesday, April 26, 2011
Edge Shave Gel is hitting the airwaves for the first time ...
- Study: Men Defy Marketing Stereotypes
Marketing Daily, Tanya Gazdik - Monday, April 25, 2011
Men play a crucial role in purchasing decisions -- both big a ...
- Carl's, Hardee's Talk Turkey (Burgers, Of Course)
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
The challenge, brand- and marketing-wise, is maintaining that "hungry guy" image whi ...
- Nielsen: Men Take To Stores, Women Head To Couch
Marketing Daily, Sarah Mahoney - Tuesday, March 15, 2011
One factor is that men are still facing a slightly higher unemployme ...
- Grooming Products Big Purchase For Hispanic Men
Marketing Daily, - Tuesday, March 15, 2011
Hispanic men not only associate the use of grooming products with person ...
- 'Men' Season Canceled, Advertisers Get What?
MediaDailyNews, Wayne Friedman - Friday, February 25, 2011
What happens to TV advertisers that bought into CBS' "Two and ...
- Break Media Breaks Out Five Spring Series
VidBlog, Steve Smith - Thursday, February 24, 2011
I am not sure there is any seasonality to online programming, b ...
- GM Launches Syndicated Male-Lifestyle TV Show
Marketing Daily, - Monday, January 31, 2011
General Motors has launched a new TV series called "Inside the Vault ...
- WGN, GM Target Men For 'Vault' Series
MediaDailyNews, David Goetzl - Monday, January 31, 2011
A Starcom MediaVest unit has crafted a deal making General Motors ...
- Brooks Brothers Partners With Nordstrom
Marketing Daily, - Thursday, January 27, 2011
Brooks Brothers is getting back into the wholesale business. Nordstrom, Inc. wi ...
- Retailers Cater To Male Shoppers
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 10, 2011
Men's grooming, which crosses several health and beauty care categories, has lo ...
- Survey Finds Upswing In The Way Men Dress
Marketing Daily, Sarah Mahoney - Tuesday, January 4, 2011
When it comes to men, it's okay to judge a book ...
- Social: The Location-Based Gender Divide
OMMA Magazine, Erik Sass - Wednesday, January 5, 2011
One of the most interesting aspects of the new wave of location-bas ...