- Attribution Management Revisited
Metrics Insider, David L. Smith - Tuesday, May 13, 2008
The piece on viewthrough and how to more accurately measure it ...
- More Data, More Clouds On The Horizon
Around the Net In Online Marketing, Ross Fadner - Monday, May 12, 2008
More information isn't necessarily leading to a clearer picture for marketers a ...
- Viewthrough And Beyond
Metrics Insider, Chen Wang - Friday, May 9, 2008
One of the biggest challenges the online advertising industry faces is h ...
- Cross-Platform Ad Strategies: The Good, The Bad And The Unmeasured
Online Media Daily, Tameka Kee - Wednesday, May 7, 2008
[Metrics] In the fragmented media landscape, cross-platform campaigns have become one ...
- Web Analytics 2.0?
Metrics Insider, Josh Chasin - Tuesday, May 6, 2008
Last week David Smith, with whom I share this space on alterna ...
- Coremetrics' New Analytics Tool Expands Analysis Capability
Online Media Daily, - Tuesday, May 6, 2008
Coremetrics has released a new application that lets marketers dive deeper in ...
- WAA and IAB 'Officially' Working Together
Metrics Insider, Jodi McDermott - Friday, May 2, 2008
Yeah, yeah, yeah, you've heard this before, right? This time it ...
- ...And THIS Is Your Brain During An Ad
Online Media Daily, George Simpson - Friday, May 2, 2008
"Agencies and advertisers are growing more interested in neuroscience--measuring brain waves, galvan ...
- Media Metrics: The Price Is Right
Media Magazine, Mark Green - Friday, February 22, 2008
It boils down to choice. Price is a matter of choice. Mo ...
- Media Metrics: Here Comes the Bride
Media Magazine, - Wednesday, April 2, 2008
Online advertising, they say, is a marriage of art and science. B ...
- Quantcast: The Next Generation Of Media Research
Metrics Insider, David L. Smith - Tuesday, April 29, 2008
While not a brand-new offering, Quantcast represents the next generation of med ...
- Engagement-Map Your Content
Metrics Insider, Kevin Mannion - Monday, April 28, 2008
The most recent MetricsInsider article by Josh Chasin describes the excellent wo ...
- C3 Ratings Have Been A Plus, Say Executives
MediaDailyNews, David Goetzl - Friday, April 25, 2008
A panel of both buyers and sellers Thursday was in general agreeme ...
- Nielsen To Report Ratings For Place-Based Video Networks
MediaDailyNews, Joe Mandese - Thursday, April 24, 2008
In a move that could bring the kind of structure to t ...
- Empower ChatterWatch Tracks Consumer-Gen Media
Online Media Daily, - Wednesday, April 23, 2008
Empower MediaMarketing has created a new proprietary tool to measure and analy ...
- Engaging With Engagement
Online Spin, Cory Treffiletti - Wednesday, April 23, 2008
I tried. I really, really tried. Over the last few weeks I' ...
- Finding Bobby Orr
Metrics Insider, Josh Chasin - Tuesday, April 22, 2008
Last week I moderated the "Metrics Maelstrom" panel at Ad:Tech. A coup ...
- The Web Measurement Debate Rages On
Around the Net In Online Marketing, Ross Fadner - Monday, April 21, 2008
As it turns out, comScore was wrong about Google's paid click growt ...
- Pay No Attention To That Man Behind The Curtain: Questions Nielsen Would Prefer Went Unanswered
TV Board, Frank S. Foster - Monday, April 21, 2008
From the moment I stumbled onto the television audience measurement industry ...
- Attitude Check
Metrics Insider, Jim Sterne - Friday, April 18, 2008
Measuring click-throughs, pageviews and revenues is revealing, but it's a bit li ...
- Alexa Makes Big Changes To Traffic Ranking Protocol
Online Media Daily, - Friday, April 18, 2008
Web traffic monitoring and rankings service Alexa (a division of Amazon) h ...
- Online Video Viewers Watch 3% More In February
Online Media Daily, - Thursday, April 17, 2008
U.S. Internet users viewed more than 10 billion online videos in Februar ...
- Media Dashboards: Just Like Pushing the Easy Button? Not!
Metrics Insider, David L. Smith - Tuesday, April 15, 2008
For the last couple of years, I have been writing and speaki ...
- Yellow Book Network, Google Are Tops, Per ComScore And Nielsen
Online Media Daily, - Tuesday, April 15, 2008
Yellow Book Network was the fastest-growing Web property in March--increasing traffic 5 ...
- WidgetBucks' Ad Network Breaks Into ComScore's Media Metrix
Online Media Daily, - Tuesday, April 15, 2008
WidgetBucks, the ad network that helps bloggers and publishers monetize their sit ...
- ReachLocal Launches TotalTrack Tool For ROI Measurement
Online Media Daily, - Tuesday, April 15, 2008
ReachLocal has launched TotalTrack, an automated return-on-investment (ROI) tracking tool that hel ...
- Rubicon Project Takes On Google For Free Ad Serving
Online Media Daily, Tameka Kee - Monday, April 14, 2008
Google dipped its toe into the free ad-serving market when it roll ...
- The Single Currency Myth: Why The Television 'Metric' Is In Need Of Some Company
TV Board, Frank S. Foster - Monday, April 14, 2008
Last week I participated in the Second City's rendition of Mitch Oscar ...
- We Did It First!
Feedback Loop, - Friday, April 11, 2008
When I sold my company to Nielsen in 1999, one of o ...
- Career Destinations Online Garnered 10% Of The Audience
Research Brief, Jack Loechner - Friday, April 11, 2008
A drill down into the career and educational channels including demographics, advertiser ...