Top 10 Online Education and Careers Destinations Week ending March 16, 2008 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

CareerBuilder Network

5,099

3.57

Monster.com Network

5,040

3.53

Yahoo! HotJobs

3,353

2.34

Merriam-Webster

1,337

0.93

About.com Education

1,214

0.85

USAJOBS

1,024

0.72

Family Education Network

938

0.66

Edline.net

916

0.64

U.S. Dept. of Education (ED)

905

0.63

MSN Encarta

903

0.63

Source:  Nielsen Online, NetView

Demographic Data for Education and Careers CategoryMonth of February 2008 US, Home and Work

Category

Target

Unique Audience (000)

Unique Audience Composition (%)

Total

89,411

100.00

Male

 41,218

46.10

Female

 48,193

53.90

Age

 2 - 11

 4,514

5.05

 12 - 17

 8,471

9.47

 18 - 24

 5,636

6.30

 25 - 34

 11,877

13.28

 35 - 49

 30,047

33.61

 45+

 39,491

44.17

 55+

 18,756

20.98

 65+

 6,385

7.14

HH Income

 $ 0 - 24999

 4,646

5.20

 $ 25000 - 49999

 17,605

19.69

 $ 50000 - 74999

 22,912

25.63

 $ 75000 - 99999

 17,750

19.85

 $ 100000 - 149999

 15,496

17.33

 $ 150000+

 8,598

9.62

 No Response

 2,404

2.69

Source:  Nielsen Online, NetView

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Apollo Group  Inc.

328,009

44.2%

Experian Group Limited

117,060

15.8%

Capella Education Company

78,329

10.5%

Sylvan Learning Systems  Inc.

33,382

4.5%

Thunderbird

25,036

3.4%

Universal Technical Institute

24,866

3.3%

DeVry Inc.

24,784

3.3%

The University of Liverpool

15,263

2.1%

International Academy of Design & Technology - Tampa

6,761

0.9%

Regent University

6,732

0.9%

Colorado Technical University

6,652

0.9%

Argosy Education Group

4,531

0.6%

Marymount Manhattan College

4,461

0.6%

Rasmussen College

2,967

0.4%

Shenandoah University

2,848

0.4%

The Washington Post Company

2,451

0.3%

Norwich University

2,257

0.3%

The New York City Department of Education

2,216

0.3%

The Goldman Sachs Group  Inc.

2,012

0.3%

Patrick Henry College

1,869

0.3%

Total

742,775

100.0%

Source: Nielsen Online, AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

378,996

51.0%

Medium Rectangle

 (300x250)

170,144

22.9%

Wide Skyscraper

(160x600)

82,855

11.2%

Non-Standard Dimension

35,135

4.7%

Skyscraper

(120x600)

24,958

3.4%

Full Banner

 (468x60)

11,580

1.6%

Square Button

 (125x125)

11,383

1.5%

Vertical Banner

 (120x240)

9,853

1.3%

Button #2

(120x60)

6,001

0.8%

Rectangle

(180x150)

4,897

0.7%

Button #1

 (120x90)

4,019

0.5%

Large Rectangle

 (336x280)

2,220

0.3%

Half Banner

(234x60)

426

0.1%

Vertical Rectangle

(240x400)

148

0.0%

Square

 (250x250)

148

0.0%

Micro Bar

 (88x31)

 15

0.0%

Total

742,778

100.0%

Source: Nielsen Online, AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

In-Page

735,112

99.0%

Pop-Under

4,637

0.6%

Pop-Up

1,704

0.2%

Transitional

1,055

0.1%

Over-Page

149

0.0%

Expanding

122

0.0%

Total

742,779

100.0%

Source: Nielsen Online, AdRelevance

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Monster Worldwide  Inc.

140,225

56.7%

CareerBuilder  LLC

56,109

22.7%

Yahoo! Inc.

10,743

4.3%

JobFox

10,277

4.2%

AchieveYourCareer.com

9,653

3.9%

Deutsche Telekom AG

5,090

2.1%

Dice.com  Inc.

4,003

1.6%

Interview Mastery.com

2,287

0.9%

Cox Search  LLC.

2,102

0.8%

The Walt Disney Corporation

1,027

0.4%

Trader Publishing Company

744

0.3%

SEEK Communications

609

0.2%

DP Professionals  Inc

513

0.2%

Net-Temps  Inc.

465

0.2%

ChicagoJobs.com

355

0.1%

eTelecare

268

0.1%

indeed

261

0.1%

The WorkSource

201

0.1%

Inneractive Media Group

165

0.1%

Seattle Times Company

153

0.1%

Total

247,386

100.0%

Source: Nielsen Online, AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

96,068

38.8%

Non-Standard Dimension

81,044

32.8%

Button #1

(120x90)

22,725

9.2%

Medium Rectangle

 (300x250)

17,256

7.0%

Rectangle

(180x150)

11,189

4.5%

Wide Skyscraper

 (160x600)

7,442

3.0%

Button #2

(120x60)

3,993

1.6%

Half Banner

 (234x60)

3,018

1.2%

Micro Bar

 (88x31)

1,484

0.6%

Square Button

 (125x125)

1,410

0.6%

Skyscraper

(120x600)

753

0.3%

Vertical Banner

(120x240)

573

0.2%

Full Banner

 (468x60)

409

0.2%

Square

 (250x250)

17

0.0%

Large Rectangle

 (336x280)

6

0.0%

Total

247,387

100.0%

Source: Nielsen Online, AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

In-Page

247,381

100.0%

Transitional

6

0.0%

Total

247,387

100.0%

Source: Nielsen Online, AdRelevance

Top Brands by Video Streams for February 2008 US, Home and Work

Name

Total Streams (000)

Unique Viewers (000)

Time Spent Viewing per Viewer (min)

YouTube

2,918,799

70,222

75

Fox Interactive Media

405,996

21,028

34.3

Yahoo!

244,784

21,220

21.5

MSN/Windows Live

163,812

9,323

39.8

Nickelodeon Kids and Family Network

155,961

5,769

109.5

Google

122,948

18,638

24.5

Disney Online

121,933

9,606

24.9

Turner Entertainment New Media Network

96,991

6,850

34.7

ESPN

84,053

4,464

37.7

AOL Media Network

81,537

11,469

11

Source: Nielsen Online, VideoCensus

Overall Online Video Consumption(excludes video advertising)

Unique Viewers (000)

Total Streams (000)

Streams Per Viewer

Time Spent Viewing per Viewer (min)

115,799

6,333,326

54.7

130.7

Source: Nielsen Online, VideoCensus