- Report: Twitter Tendering Own 'Re-Tweeter'
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 11, 2010
Sorry, all you industrious widget makers. Twitter is launching an official Twe ...
- Dashboards: Huge Value Or Big Expense?
Metrics Insider, Pat LaPointe - Tuesday, August 10, 2010
I'm hearing more and more "dashboard bashing" these days. Seems that ma ...
- IAB Report Slams Most Online Research Methods
Online Media Daily, Gavin O'Malley - Thursday, August 5, 2010
Watch out research firms! The Interactive Advertising Bureau has embarked on ...
- A Brand Blueprint For Marketing On Facebook
Metrics Insider, Stephen DiMarco - Tuesday, August 3, 2010
A few weeks back, fellow Metrics Insider Josh Chasin delivered a well-consider ...
- Nielsen Sez Only 3.9% of Our Online Time is Spent with Video
VidBlog, Steve Smith - Monday, August 2, 2010
Long form, short form, billions of streams ... whatever. When it com ...
- How Paid Search Bid Data Tells The Story
SearchBlog, Laurie Sullivan - Friday, July 30, 2010
Paid search bid optimization still confuses some marketers, but there is seeming ...
- Jeep Rolls With CPE Pricing Method For Video Ads
Online Media Daily, Laurie Sullivan - Wednesday, July 28, 2010
ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll vid ...
- Marketers Finally Turn Toward Metrics
Online Media Daily, Laurie Sullivan - Wednesday, July 28, 2010
One-third of U.S. companies plan to maintain or increase marketing budgets ...
- How Ad Industry Might Base Impressions On Truth Vs. Fiction
SearchBlog, Laurie Sullivan - Wednesday, July 28, 2010
A metric technology from RealVu could potentially change the way clickable impressio ...
- Yahoo: ComScore June Metrics Way Off
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 27, 2010
Yahoo is sick of research firms underreporting its page-views, and it's n ...
- Metrics That Help Catch Lightning in a Bottle
Metrics Insider, Pat LaPointe - Tuesday, July 27, 2010
Of all the marketing jargon that's penetrated our brains, I think t ...
- ROI Isn't Always $imple
The Social Graf, Erik Sass - Wednesday, July 21, 2010
Yesterday I wrote about the need for long-term ROI metrics in soci ...
- Wanted: Long-Term ROI Metrics
The Social Graf, Erik Sass - Tuesday, July 20, 2010
I don't think too many people would argue with the statement th ...
- The Story Of Us
Metrics Insider, Josh Chasin - Tuesday, July 13, 2010
Once every year or so, some collective rallying cry arises from t ...
- Sandberg: Metrics Need 'Social-Context'
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 8, 2010
Forget about click-through rates or even engagement levels. Facebook wants Madison Aven ...
- Research Can Spur The Next Wave Of Digital Media Spending
Metrics Insider, Stephen DiMarco - Tuesday, July 6, 2010
For some time now, I've wondered when the digital media industry wi ...
- Optimizing On Cookie Crumbs
Metrics Insider, Sharon Bernstein - Wednesday, June 30, 2010
In all my years in online analytics, I have been waiting ...
- AdMob: iPhone Had 40% of Ad Requests In May
Online Media Daily, Mark Walsh - Wednesday, June 30, 2010
What a difference two years makes. In its latest monthly metrics repor ...
- When Brand Relevance Is A Relevant Metric
Marketing Daily, Laura Patterson - Friday, June 25, 2010
A key question you need to answer is, "Does brand relevance pl ...
- AOL Sells Off Research Unit DMS Insights
Online Media Daily, Gavin O'Malley - Thursday, June 24, 2010
Market research firm uSamp on Thursday announced it has agreed to b ...
- Is It Loud In Here Or Is It Just Me? Solving the Engagement Problem
Online Media Daily, Mike Petit - Wednesday, June 23, 2010
You would think that, given the technology available, and the mature metri ...
- Twitter Metrics? Why Bother?
Metrics Insider, Pat LaPointe - Tuesday, June 22, 2010
There sure is lots of buzz these days about how to measu ...
- Not All Set: Limitations Found In Set-Top-Box Data
TV Watch, Wayne Friedman - Tuesday, June 22, 2010
Don't throw away those bland commercials, roughly targeted TV media plans, a ...
- Challenging Web Analytics As 'The Little Engine That Could'
Metrics Insider, Judah Phillips - Friday, June 18, 2010
A few weeks ago I had the pleasure of giving one ...
- Are KPIs Helping Or Hurting Your Business?
Online Spin, dave.b , Max Kalehoff - Friday, June 18, 2010
Management teams consistently celebrate and pay lip service to the idea ...
- Pulse: Consumers Show Biggest Gains In Intent In International Travel, Gardening Categories
Online Media Daily, OMMA Editors - Thursday, June 17, 2010
Starting with intent data from April, BlueKai will exclusively provide MediaPost wi ...
- Audience Measurement In A Free Society
Metrics Insider, Josh Chasin - Tuesday, June 15, 2010
Once upon a time, there was no confusing audience measurement with advertisin ...
- One-Third of Internet Users Watching Web TV
Online Media Daily, Mark Walsh - Monday, June 14, 2010
Web video isn't just for snacking anymore. A third of adult U. ...
- Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
MediaDailyNews, Joe Mandese - Monday, June 14, 2010
Nielsen Co. and management consultant McKinsey & Co. this morning unveiled ...
- When Search Metrics Become 'Traditional'
SearchBlog, Laurie Sullivan - Monday, June 14, 2010
I'm hearing the word "traditional" more often to explain Internet marketing techniqu ...