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Yahoo: ComScore June Metrics Way Off

Yahoo is sick of research firms underreporting its page-views, and it's not going to take it anymore! On Tuesday, the Web portal issued a press release calling out comScore for seriously underreporting its U.S. page views and duration metrics for June. "Yahoo says an error skewed the numbers in the June 2010 publication pretty badly," writes TechCrunch.

"The company claims comScore underreported its U.S. page views by more than one billion and its duration metrics by more than 850 million minutes." Based on the corrected numbers, on a month-over-month basis, Yahoo's U.S. page views were down 4.7% versus the reported 7.4%, Yahoo is insisting. In response, comScore EVP Linda Boland Abraham wrote on the company blog: "Last week we notified Yahoo of a processing error confined to data specific to Yahoo which resulted in under-reporting Yahoo Page Views and duration metrics by 2 to 3%. This morning, Yahoo made an announcement about the revised data ... The Yahoo case is a regrettable error which was the result of processing specific to Yahoo. As such, it was an isolated, one-time error that did not affect any other client's data."



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