- Rentrak Expands StationView Essentials Across 17 Markets
MediaDailyNews, Wayne Friedman - Thursday, December 29, 2011
Rentrak continues its move into TV stations' efforts to find viewership measureme ...
- Digitas' Bitterman On Owned, Earned And Hype -- And Why Google+ Has Been A Negative
Online Media Daily, Mark Walsh - Saturday, December 24, 2011
Investment in owned and earned channels is stronger.. Hype is driving pa ...
- The Mobile Buy Button Clicks In This Holiday
Data and Targeting Insider, Steve Smith - Friday, December 23, 2011
If there is one new consumer behavior that is going to dri ...
- RTB Should Be Known For Quality, Not Just Quantity
Online Media Daily, Andrew Casale - Wednesday, December 21, 2011
The industry needs a new yardstick to qualify data behind impressions. ...
- Faulty Metrics Damage Brands, Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 20, 2011
Too many brands, agencies and technology providers have become starry-eyed from t ...
- Vevo Sees 700% Rise in Mobile Music Video Streams
Online Media Daily, Steve Smith - Tuesday, December 20, 2011
Vevo says video streams to mobile devices increased 700% between January a ...
- Managing Data For Sales Conversion
Metrics Insider, Tim Altier - Tuesday, December 20, 2011
Maybe it's counterintuitive, but the better the data management, the better t ...
- Asking The Tough Questions
Online Spin, Jason Heller - Tuesday, December 20, 2011
Sometimes the holidays provide just enough breathing room to think about importa ...
- 2012: A Measurement Odyssey
Metrics Insider, Sherrill Mane - Wednesday, December 14, 2011
As I thought about the different ways this column could close o ...
- More Second Thoughts On Set-Top-Box Measurement
TV Board, Gary Holmes - Tuesday, December 13, 2011
As I discussed in last week's column, despite numerous technological and methodologic ...
- 2012: The Year Of The Video View Standard
Video Insider, Paul Kontonis - Tuesday, December 13, 2011
How do you define a video view? The answer varies depending ...
- Leverage Customer Data To Turn Browsers Into Buyers
Metrics Insider, Josh McFarland - Friday, December 9, 2011
Online shoppers are more distracted than ever. As the count of e-commer ...
- Nielsen, Tremor Bring TV Metrics To Online Video
Online Media Daily, Gavin O'Malley - Wednesday, December 7, 2011
Nielsen and ad network Tremor Video are teaming up. Tremor's VideoHub custome ...
- Buddy Media, comScore Team On Social Metrics
Online Media Daily, Mark Walsh - Wednesday, December 7, 2011
Buddy Media and comScore are partnering to provide mutual clients improved measureme ...
- Researcher Unveils System For Measuring Tablet's Impact On Brands
Online Media Daily, Laurie Sullivan - Wednesday, December 7, 2011
InsightExpress plans to release a metrics system Wednesday that measures the bra ...
- Who's Right About The Future Of On-Screen Media?
TV Board, Charlene Weisler - Wednesday, December 7, 2011
When it comes to a discussion of the future of on-screen vide ...
- Why The Operational Half Of Metrics Is In Trouble (And How To Fix It)
Metrics Insider, Bill Wise - Tuesday, December 6, 2011
A lot of the metrics conversation revolve around computational issues -- questio ...
- Second Thoughts On Set-Top-Box Measurement
TV Board, Gary Holmes - Tuesday, December 6, 2011
For more than half a decade, many in the TV industry ha ...
- WPP Panel Examines Brand Equity
Around the Net In Media, Phyllis Fine - Thursday, December 1, 2011
How much does it matter if consumers like your brand? That's t ...