- The Future of Advertising: The Second-Oldest Profession In The World
Online Spin, Cory Treffiletti - Wednesday, June 29, 2011
Did you know that advertising is the second-oldest profession in the worl ...
- Impressions Are Becoming Less Impressive (A Story Of GRP)
Metrics Insider, Bill Wise - Tuesday, June 28, 2011
If you want to understand the limits of TV ratings points, th ...
- Got Data? Find The $tories
TV Board, Mark Lieberman - Monday, June 27, 2011
I'd say that what the industry does best -- what everyone h ...
- In Search Of The Golden Metric
Metrics Insider, Dave Carpenter - Friday, June 24, 2011
Measuring web sites and online marketing campaigns has kept marketers, agencies, a ...
- ComScore Debuts Product That Combines Print+Online Data
Around the Net In Media, Phyllis Fine - Wednesday, June 22, 2011
Traditional surveys on print readership will be combined with online user demographi ...
- Moving Beyond GRPs: The New Metrics For Digital Video
Metrics Insider, TS Kelly - Wednesday, June 22, 2011
GRPs are a funny thing. Despite near-universal agreement on their lack ...
- 5 Tips To Dive Into Email Metrics
Online Media Daily, Nathaniel Cramer - Monday, June 20, 2011
Many marketers still find it challenging to evaluate the effectiveness of the ...
- Measurement That Makes Sense
Metrics Insider, Josh Chasin - Friday, June 17, 2011
Monday and Tuesday I was at the ARF's Audience Measurement 6.0, whi ...
- Google Ups Ad Support, New Performance Pack Aids Metrics
Online Media Daily, Laurie Sullivan - Tuesday, June 14, 2011
Supporting real-time and auction-based online ad bidding, Google released a set ...
- Online Campaigns Miss Targets, Need Better Measurements
Online Media Daily, Mark Walsh - Monday, June 13, 2011
When it comes to reaching targeted audiences, the Web isn't much bett ...
- Proxy Metric Ghettos
Online Spin, Jason Heller - Tuesday, June 14, 2011
The digital marketing industry has insidiously trained itself to believe in marketi ...
- Do You Want Real-Time Or Timely Data?
Metrics Insider, Judah Phillips - Friday, June 10, 2011
During the past few years I've had conversations with many analytics practitioner ...
- The Currency Of Modern Marketing
TV Board, Bob DeSena - Tuesday, June 7, 2011
There's not much that's "hotter" than data. Everywhere we look, it's ...
- Truing Up Social
Online Spin, Kendall Allen - Monday, June 6, 2011
One of the things we have continued to note over recent year ...
- Who Really Skips Ads Via DVRs?
TV Board, Steve Sternberg - Monday, June 6, 2011
I went to the movies recently with my wife, my 12-year-old so ...
- Why Marketers That 'Like' Results Must Spend With Care In Social Media
Metrics Insider, Bob Fetter - Wednesday, June 1, 2011
There is no denying that Facebook has changed the very nature ...
- Marketing Mix Model Masochist
Metrics Insider, Pat LaPointe - Wednesday, May 25, 2011
I'll be honest. I've gone back and forth over the years ...
- Bluefin Labs Uses Social Media To Test TV Ad Impact
Online Media Daily, Gavin O'Malley - Monday, May 23, 2011
Semantic technology start-up Bluefin Labs has begun testing tools for marketers ...
- The New Time Lag: Not Your Father's Metric Anymore
Metrics Insider, Anto Chittilappilly - Monday, May 23, 2011
Traditionally, "time lag to conversion" has been defined as the amount ...
- Arbitron Demos E-Diary Metrics Project
Around the Net In Media, Phyllis Fine - Wednesday, May 18, 2011
Arbitron SVP/Marketing Bill Rose and VP/Diary & National Product Management Brad Feldha ...
- What You Need to Know About Real-Time Optimization
Metrics Insider, Bob Fetter - Wednesday, May 18, 2011
It wasn't that long ago that direct marketers were a breed apar ...
- 5 Forces Driving Attribution: Why Digital Measurement Is Coming Of Age
Online Media Daily, Steve Latham - Wednesday, May 18, 2011
Advertisers are finally looking beyond the last click. While adoption has be ...
- aiMatch Builds Custom Features, Helps Analyze Data, Metrics
Online Media Daily, Laurie Sullivan - Monday, May 16, 2011
aiMatch, an ad-serving company that recently signed five new publishers, has beg ...
- 5 Reasons Mobile Video Ads Outperform Online Video Ads
Online Media Daily, - Tuesday, May 17, 2011
Not all video advertising is created equal. Mobile video ads -- vid ...
- Putting Insights Into Action: Operationalizing Attribution
Metrics Insider, Anto Chittilappilly - Friday, May 13, 2011
I recently spoke to an audience of search marketers on the top ...
- How the Metric Was Done (or Will Be)
The Social Graf, Erik Sass - Friday, May 13, 2011
I'm obsessed with Westerns, and it occurred to me that the progre ...
- Integrate The Online Marketing Experience
Online Media Daily, Laurie Sullivan - Friday, May 6, 2011
Search will remain the core structure, feeding data to all other medi ...
- Audience Measurement Ain't Easy
Metrics Insider, Josh Chasin - Friday, May 6, 2011
In the digital space we have something that no other medium h ...
- Play 'Quality Blackjack' To Get Rid of Online Survey Cheaters
Metrics Insider, Melanie Courtright - Tuesday, May 3, 2011
At a conference I recently attended, each session began with a two-minu ...
- Networks, Advertisers, View DVR Ratings Differently
Around the Net In Media, Phyllis Fine - Tuesday, April 26, 2011
Because of the popularity of DVRs, networks now track ratings of sho ...