- A Chevy Convertible & Attribution: Both Offer Top-Down Technology
Metrics Insider, Anto Chittilappilly - Friday, August 12, 2011
For some of us, summer is a time to take a relaxi ...
- Beyond The E-Commerce Tracking Pixel
Performance Marketing Insider, Roger Barnette - Friday, August 12, 2011
Most search marketers are driven by the almighty dollar. (Perhaps I shou ...
- Gross Rating Point Metrics Will Be Good for Online Advertising
Online Spin, Dave Morgan - Thursday, August 11, 2011
GRPs -- gross rating points -- are coming to online advertising, a ...
- Avoiding Summer Reruns
Video Insider, TS Kelly - Thursday, August 11, 2011
I spent my formative years in the '70s, when the media clo ...
- To Know Me Is To Love Me
Email Insider, Neil Berman - Tuesday, August 9, 2011
There are a lot of online conversations taking place on channels li ...
- Is Google Analytics Reverse-Engineering Facebook?
Metrics Insider, Bill Wise - Tuesday, August 9, 2011
In all the excitement over comScore and Nielsen's recent entries into Facebo ...
- In The Beginning, There Were GRPs
Online Spin, Jason Heller - Tuesday, August 9, 2011
Once upon a time, the media landscape was a simpler place. Large-bra ...
- Game Changer: Let's Play 'Moneyball'
TV Board, Mark Lieberman - Monday, August 8, 2011
What do television and baseball have in common? Great data. That's o ...
- Nielsen To Debut New Metric For Facebook, Online Ad Platforms
Online Media Daily, - Wednesday, August 3, 2011
Nielsen expects to debut a new metric based on TV's gross rati ...
- Practice Makes Perfect -- Or Does It?
Metrics Insider, Sherrill Mane - Wednesday, August 3, 2011
Online ad effectiveness research is an imperfect science. But if we app ...
- How We're Misusing Data -- And What We Can Do About It
Metrics Insider, Bill Wise - Tuesday, August 2, 2011
We're living in an industry that's awash with data. But are ...
- C3 Ratings Expected To Include Digital Video In Future
MediaDailyNews, Wayne Friedman - Friday, July 29, 2011
TV marketers could be seeing digital video viewership numbers in C3 ratin ...
- Collision Avoidance For TV Media Buyers
TV Board, Mark Lieberman - Monday, August 1, 2011
As I wandered around the weekly old-car show in my neighborhood th ...
- Fractional Attribution: Nice To Have, But Hard To Use
Metrics Insider, Chen Wang - Friday, July 29, 2011
In the past few years, there has truly been a blossoming ...
- Google, Apple Lead Media Value Online
Online Media Daily, Gavin O'Malley - Thursday, July 28, 2011
Google generated $973 million of "media value" during the second quarter ...
- SEOmoz Builds Out 'Search Engine' To Aid Marketers
Online Media Daily, Laurie Sullivan - Wednesday, July 27, 2011
SEOmoz, a Seattle-based SEO tools company, unveiled an upgrade to Open Si ...
- Building The Ocean With Big Data
Metrics Insider, Michael Kaushansky - Wednesday, July 27, 2011
While working at an agency with a robust analytics group is excitin ...
- FanIndex Offers Facebook Fan Metrics
Online Media Daily, Gavin O'Malley - Tuesday, July 26, 2011
FanIndex will attempt to offer brand clients quantitative measurement of Facebook f ...
- New Metrics For New Media, In A Hurry
Metrics Insider, Bill Wise - Tuesday, July 26, 2011
The new reality we're facing is one in which we continually ne ...
- WPP Invests In Affectiva, Mining Emotional Metrics
MediaDailyNews, Steve McClellan - Wednesday, July 20, 2011
WPP is making another bet that it will be able to cra ...
- Numbers Highlight Twitter's Potential As Marketing Platform
Metrics Insider, Michael Perlman - Thursday, July 21, 2011
I recently spoke at "Twitter for Marketers" in Chicago, a conference th ...
- DataXu Unveils Value Optimization Strategy With Goodby, Silverstein & Partners
Online Media Daily, Laurie Sullivan - Wednesday, July 20, 2011
Value-based optimization delivers up to a 45% better response from high-value customer ...
- Experian Marketing Debuts Consumer Index
MediaDailyNews, - Wednesday, July 13, 2011
Experian Marketing Services, which supplies data, analytics and marketing technologies, has launch ...
- The Most Powerful Channel For Media Data? It Might Be TV
Metrics Insider, Bill Wise - Tuesday, July 12, 2011
Over the past few weeks, I've been pretty tough on TV metric ...
- Better TV Metrics Can Up Ad Creativity
MediaDailyNews, Brian Wieser - Wednesday, July 6, 2011
Television advertisements can be the most effective pieces of commercial art ev ...
- TV Metrics Need To Evolve At The Pace Of Change (A Lesson from The Twitterverse)
Metrics Insider, Bill Wise - Wednesday, July 6, 2011
In case you needed further evidence that TV metrics need an updat ...
- Rethinking News Coverage Of TV Ratings
TV Board, Gary Holmes - Wednesday, July 6, 2011
Last night's TV ratings: probably the easiest and most common story f ...
- Gfk Revamps Media Research Categories
MediaDailyNews, David Goetzl - Thursday, June 30, 2011
Market research company GfK said it is simplifying its structure and dividi ...
- Can The Accuracy Of Attribution Be Validated?
Metrics Insider, Anto Chittilappilly - Thursday, June 30, 2011
Just as not all scales use the same methodology to calculate t ...
- Jumptap: Lunchtime is Prime Time For Mobile Advertising
Online Media Daily, Mark Walsh - Thursday, June 30, 2011
Is midday the best time to run advertising on mobile phones? Accordi ...