- Effective Drivers: Media Mix Modeling vs. Attribution Management
Metrics Insider, Anto Chittilappilly - Tuesday, September 27, 2011
Media mix modeling is typically delivered as a distinct "snapshot in tim ...
- Good News: Ratings Of All Three Networks' A.M. News Shows Up For First Time In Years
Around the Net In Media, Phyllis Fine - Friday, September 23, 2011
It's been a good morning for the three major a.m. news show ...
- The Long Goodbye: When Will Eyes-On Replace DECs? Understanding This New Metric Key To OOH's Ad Share?
MediaDailyNews, Tony Jarvis - Thursday, September 22, 2011
The Traffic Audit Bureau's "Eyes-On" metric for outdoor advertising is a significa ...
- Industry Releases Digital Marketing Measurement Solution
Marketing Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
- Demo R& Fs: Back to the Future?
Metrics Insider, Sherrill Mane - Tuesday, September 20, 2011
As part of their joint initiative, "Making Measurement Make Sense," The AN ...
- Industry Releases Digital Marketing Measurement Solution
Online Media Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
- Mobile Injection Focus Of Kenshoo, Omnicom Deal
Online Media Daily, Laurie Sullivan - Monday, September 19, 2011
A global deal between Kenshoo, a search engine marketing platform provider, a ...
- Mobile Metrics Ad Platform Tracks Click To Call
Online Media Daily, Laurie Sullivan - Monday, September 19, 2011
Telmetrics developed a mobile call-tracking analytics platform that the company plans ...
- Attribution's Recommendation Engine: Windshield Vs. Rear-View Mirror
Metrics Insider, Anto Chittilappilly - Friday, September 16, 2011
In "A Chevy Convertible & Attribution: Both Offer Top-Down Technology," I us ...
- NewMediaMetrics Update Database, Media Preferences
MediaDailyNews, Steve McClellan - Monday, September 12, 2011
While clients might shift some dollars to newer media, traditional media remai ...
- I've Got A Secret: Nielsen Is Measuring Internet TV Viewing
TV Board, Gary Holmes - Tuesday, September 13, 2011
In 2006 I was part of the Nielsen team that developed ...
- Data With Benefits
Metrics Insider, Omar Tawakol - Friday, September 9, 2011
Data has real monetary value. Many publishers are beginning to realize th ...
- Google Adds Shopping Click Metrics
Online Media Daily, Laurie Sullivan - Thursday, September 8, 2011
Google added a feature that lets marketers see the number of clic ...
- Nielsen Brings TV Metrics To Online Ads
MediaDailyNews, David Goetzl - Wednesday, September 7, 2011
Nielsen said its new service, which measures online advertising, including video, h ...
- Vizu Highlights Campaign Performance With Brand Metrics
Online Media Daily, Gavin O'Malley - Wednesday, September 7, 2011
Vizu Corp. is now offering marketers the ability to benchmark campaign performan ...
- Taking A Stand Against Standards
Metrics Insider, Mark Hughes - Tuesday, September 6, 2011
Every brand needs metrics that matter. It's a simple fact of mode ...
- Clarification: Google, YouTube Traffic Versus Facebook
Online Media Daily, - Friday, September 2, 2011
The combined unique users for Google and YouTube would top Facebook's 158 ...
- Metrics Imitate Life -- Which Is Good For Art
Metrics Insider, Bill Wise - Thursday, September 1, 2011
If I had to grossly oversimplify the experience/metrics arguments in advertising, I ...
- Nielsen: Google and Facebook Top Web Brands
Online Media Daily, David Goetzl - Wednesday, August 31, 2011
Initial Nielsen results for its new "Total Internet Audience" metric, which loo ...
- Surveys Show Paradox In American Consumer Mindset
TV Watch, David Goetzl - Thursday, September 1, 2011
Of course, surveys by nature are flawed. Yet, unless conducted by ...
- Email Volume Down 14% Year-Over-Year
Online Media Daily, - Tuesday, August 30, 2011
For the second quarter of the year, marketing email volume was ...
- Experience Better Targeting: Use Geo-Profiling To Enhance Your Cookie Pool
Metrics Insider, Michael Kaushansky - Friday, August 26, 2011
In the competitive world of online audience targeting, setting your online targeti ...
- If The Economy Goes Back South, What Happens To Metrics?
Metrics Insider, Bill Wise - Tuesday, August 23, 2011
No one knows for certain if we're headed for a double-dip recessio ...
- Nielsen Studies Address Connection Between Online Buzz, TV
The Social Graf, Erik Sass - Monday, August 22, 2011
Last week's Social Media Insider Summit in Lake Tahoe saw a seri ...
- Nielsen In Tests To Measure Viewing Of Cable iPad Apps
Around the Net In Media, Phyllis Fine - Thursday, August 18, 2011
Nielsen has began testing live TV viewing of two cable operators' iP ...
- TRA Patent Ensures Consumer Privacy
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
TRA, the measurement company looking to offer a single-source product to ser ...
- Are Your Analytics Neuromarketing-Ready?
Metrics Insider, Bill Wise - Wednesday, August 17, 2011
You probably haven't thought through an analytics methodology for neuromarketing, biometric marketin ...
- ComScore To Measure MLB.com Traffic
Online Media Daily, - Monday, August 15, 2011
Major League Baseball has adopted comScore's UDM methodology for measurement of i ...
- GRP Is A Lazy Metric, Exposure Isn't Performance
Online Media Daily, Barry Lowenthal - Monday, August 15, 2011
Trying to apply a GRP metric to online media is the wro ...
- 6% Of Mobile Users Scan QR Codes
Online Media Daily, Mark Walsh - Friday, August 12, 2011
A new comScore report underscores that QR codes are still far fr ...