- The Rock In The Pond
Metrics Insider, Pat LaPointe - Tuesday, April 26, 2011
Given the power and potential of social media as a marketing too ...
- Click-Through Metrics Come Under Fire
Online Media Daily, Gavin O'Malley - Monday, April 25, 2011
While marketers continue to rely on click-through rates as a primary measu ...
- The Limits Of POOR Points
TV Board, Mark Lieberman - Tuesday, April 26, 2011
In last week's column I wrote about the television industry's continued sear ...
- Unreachable Reach And Frequency
Metrics Insider, Chen Wang - Friday, April 22, 2011
It is a shame that after so many years of advancement ...
- More On The New Time Lag: Not Your Father's Metric Any More
Metrics Insider, Anto Chittilappilly - Tuesday, April 19, 2011
In Part 1 of this article I discussed how today's more sophisticat ...
- Tag, You're It: Are You Using a Tag Management Solution Yet?
Online Spin, Jason Heller - Tuesday, April 19, 2011
When it comes to digital marketing measurement, tags make the world ...
- Cohen To UM Global Digital Head, Stresses Metrics
Online Media Daily, - Monday, April 18, 2011
Longtime UM digital maven David Cohen has been upped to global digit ...
- What Sharing Means To Consumer Reality
Online Spin, Kendall Allen - Monday, April 18, 2011
I've been thinking a lot lately about disconnects between industry parlance, planni ...
- Does Advertising And Digital Behavior Lack A Unified Theory And Method For Measurement And Analysis?
Metrics Insider, Judah Phillips - Friday, April 15, 2011
Digital analytical evolution over the last several years should no longer suppo ...
- The Call for Smarter Search Analytics
Performance Marketing Insider, Ryan DeShazer - Wednesday, April 13, 2011
Search marketing and data analytics have always been connected at the hi ...
- Less than 1% of Web Site Visits Come from Social Media
The Social Graf, Erik Sass - Thursday, April 7, 2011
One of social media's big selling points is the high degree ...
- Making 'Making Measurement Make Sense' Make Sense
Metrics Insider, Josh Chasin - Tuesday, April 5, 2011
Recently the IAB, the AAAA, and the ANA have joined forces ...
- Viral By Design: Visible Measures Opens "Choice-Based" Ad Network
VidBlog, Steve Smith - Monday, April 4, 2011
The media measurement company that has become a mainstay of gauging vir ...
- Social Media Solves ROI Problem
The Social Graf, Erik Sass - Friday, April 1, 2011
While everyone and their mom is now using social media, it h ...
- Where Are You On The Digital Ladder Of Insight?
Metrics Insider, Pat LaPointe - Tuesday, March 29, 2011
I've been working on updating the "Ladder of Insight" I published sever ...
- The New Time Lag: Not Your Father's Metric Anymore
Metrics Insider, - Friday, March 25, 2011
Traditionally, "time lag to conversion" has been defined as the amount ...
- CBS' Poltrack: Demographics Are Dead, Long Live New Model
Around the Net In Media, Phyllis Fine - Thursday, March 24, 2011
Using demographics like age and sex to target TV commercials is "essential ...
- IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform
Marketing Daily, - Thursday, March 24, 2011
IBM has launched a campaign for what it calls "Smarter Commerce," describ ...
- Developing Effective Cross-Platform Metrics
Metrics Insider, Dan Murphy - Thursday, March 24, 2011
The consensus opinion is that online audience measurement is deficient and n ...
- Emotional Radar: Ipsos, Innerscope Team For Biometrics
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
Marketing research firm Ipsos has partnered with Innerscope Research to meld biometri ...
- One Fish, Two Fish: Attribution Modeling
Online Spin, Jason Heller - Tuesday, March 22, 2011
Dr. Seuss once said that sometimes the questions are complicated and t ...
- Finding And Mining Media Data In The Middle
TV Board, Mark Lieberman - Monday, March 21, 2011
Last week I attended a Roundtable Breakfast at the Paley Center wi ...
- Are Poorly Performing Sites/Placements Really So Bad?
Metrics Insider, Chen Wang - Friday, March 18, 2011
Part of media optimization in a digital world should be to pl ...
- The Real Value of Facebook Ads -- Exploring the "Likeberg"
Online Media Daily, Justin Merickel - Thursday, March 17, 2011
While there is value in both upper- and lower-funnel metrics with Faceboo ...
- Drunk Thinking
Metrics Insider, Pat LaPointe - Tuesday, March 15, 2011
A policeman finds a drunk crawling around on the street one nigh ...
- Why Rankings Still Matter In SEO Reporting
Performance Marketing Insider, Janet Driscoll Miller - Tuesday, March 15, 2011
Yesterday at South by Southwest, Danny Sullivan held a Q&A session wi ...
- The Return of the Serenading Unicorn, Retro Gum and the New Mason Reese
VidBlog, Steve Smith - Monday, March 14, 2011
Apparently chewing gum has a lot in common with music and aroma ...
- Five Ways Media Data And Analytics Are Changing
Online Spin, Dave Morgan - Thursday, March 10, 2011
I spent all day Wednesday at the Montgomery Technology Conference in San ...
- 4As: Internet Measurement Still Too Clicky
Online Media Daily, Wayne Friedman - Tuesday, March 8, 2011
Austin, Texas -- Though the economy is still picking up steam ...
- Do Click-Through Rates Equate to Tune-in? Are We STILL Having This Discussion?
Metrics Insider, Mike Molnar - Friday, March 4, 2011
Guess what I just learned. Johnny Depp is the voice of ...