- Saving Face At Nielsen
TV Board, Don Seaman - Friday, March 4, 2011
For those of us who are in the business of television, Niels ...
- IAB, 4A's, ANA Hope To Standardize Digital Metrics
Marketing Daily, - Monday, February 28, 2011
The big three advertising trade groups -- the IAB, 4As and A ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- ROI-Driven Advertising: Catching the Economic Recovery Wave
Metrics Insider, Jay Langan - Friday, February 25, 2011
Advertising is no longer a black hole of spending that may deliv ...
- Social Media Data Works If Segmented To Key Groups
Online Media Daily, Mark Walsh - Thursday, February 24, 2011
Social media programs generate a torrent of data from fans to wa ...
- A Simple Formula For Success
Metrics Insider, Pat LaPointe - Wednesday, February 16, 2011
It's not all too difficult to find new insights in the sear ...
- Online Video Marketing: Why View Counts Don't Matter
Video Insider, David Murdico - Tuesday, February 15, 2011
Some online video and social media marketing campaigns are launched to bui ...
- Marketing Attribution: From Silos to Synergy
Metrics Insider, Anto Chittilappilly - Thursday, February 10, 2011
A marketer who recently implemented marketing attribution in his organization asked ...
- Starcom MediaVest Expands Rentrak Deal
Raw, Joe Mandese - Thursday, February 3, 2011
Publicis' Starcom MediaVest Group this morning announced an expansion of its contra ...
- Measuring Corporate Reputation Without Putting Your Head On The Chopping Block
Metrics Insider, Pat LaPointe - Tuesday, February 1, 2011
Like brand equity, corporate reputation is an intangible asset that has so ...
- Google TV Ads Exec Wants Consumer Feedback, Granular Metrics
MediaDailyNews, David Goetzl - Tuesday, January 25, 2011
Google TV Ads executive Mark Piesanen said he would welcome a Facebook-sty ...
- The Enemy Of Greatness
Metrics Insider, Josh Chasin - Wednesday, January 26, 2011
Back in the mid-'80s, when the first great wave of agency consolidatio ...
- Why Does Marketing Have To Be So Damned Hard?
Metrics Insider, Pat LaPointe - Tuesday, January 18, 2011
Fact: Failure rates in marketing are astronomically high. Only a small fracti ...
- Experian Buys Techlightenment
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 17, 2011
Information services giant Experian has acquired a majority stake in Techlightenment, whi ...
- Nielsen IPO: A Must-See For Those In TV
TV Board, Mark Lieberman - Monday, January 17, 2011
Nielsen is gearing up to IPO, and I am on the ed ...
- How Media Multitasking Fuels 'Brand Response' Advertising
Metrics Insider, Stephen Pickens - Friday, January 14, 2011
Nielsen tells us that some 60% of television viewers watch the tu ...
- The Real Future Of Television Is The Present
TV Board, Don Seaman - Friday, January 14, 2011
Last week, I wrote a "review" of all the magical things th ...
- Stumbling Upon Social Media Stats
Online Spin, Kendall Allen - Monday, January 10, 2011
ndustry circles have been frothing and preoccupied for the past week ...
- Study: Mobile Ad Metrics Still Outpace Online
Online Media Daily, Mark Walsh - Thursday, January 6, 2011
Mobile advertising continues to perform well compared to online advertising, according ...
- Predictions For Social Media Metrics: 2011
Metrics Insider, Pat LaPointe - Tuesday, January 4, 2011
Never hesitant to jump on the New Year prognostication bandwagon, I'm givi ...
- Nielsen: 25-34 Demo Is Smartphone Sweet Spot
Raw, Mark Walsh - Thursday, November 3, 2011
Smartphone penetration in the U.S. is creeping towards the halfway mark ...