• Research Magazine, Monday, January 17, 2011 2:23 PM

Information services giant Experian has acquired a majority stake in Techlightenment, which develops social media marketing strategies for such clients as GlaxoSmithKline, Universal Pictures, and Dr Martens. Arjuna Gihan Fernando and Ankur Shah launched Techlightenment in 2007, according to Research Magazine. "The agency develops strategies and applications for social media marketing and advertising campaigns, while its brand research division monitors and analyses social data to understand what people are saying about products."

Techlightenment will be part of Experian's marketing services division. The startup's revenue for the year ending February 28 is expected to be nearly $8 million. Experian says it will use its own "data, client base and geographic reach alongside Techlightenment's technology and digital expertise, to enable clients to build their brand and direct response campaigns in the social media environment." To date, other Techlightenment clients have included Skype, Facebook and Lovefilm.

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