- ABC Expands Digital Magazine Circ Reporting
MediaDailyNews, Erik Sass - Tuesday, March 20, 2012
The Audit Board of Circulations is introducing a new report format th ...
- Of Myths And Missives
Metrics Insider, Mike Donahue, Duke Fanelli, Sherrill Mane - Wednesday, March 21, 2012
Lately 3MS has been widely referenced in blog posts and presentations ...
- Group M, Nielsen Partner For TV, Internet Metrics
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
GroupM and Nielsen say they will develop the long-sought-after holy grail ...
- If User-Level Data is Too Costly, Look into Alternatives
Metrics Insider, Michael Kaushansky - Tuesday, March 20, 2012
Everyone is racing to connect all their online data to a sing ...
- At Last: Nielsen Debuts Cross-Platform Ratings
Around the Net In Media, Phyllis Fine - Monday, March 19, 2012
Nielsen will begin selling "what many advertisers have been clamoring for": cross-platfo ...
- With CBS Airing NCAA, NBC Sitcoms Gain
MediaDailyNews, Wayne Friedman - Friday, March 16, 2012
With CBS in NCAA Men's Basketball Tournament mode -- airing the fir ...
- Nielsen Adds Walmart Data To Sales Product
MediaDailyNews, David Goetzl - Wednesday, March 14, 2012
A top Nielsen executive said the addition of Walmart data to i ...
- Return-Path Data Lexicon: 'Average' Frequency Metrics
TV Board, Jane Clarke - Thursday, March 15, 2012
Continuing from last week's discussion of frequency (Return Path Data Lexicon: Frequenc ...
- Univision Joins CIMM
MediaDailyNews, David Goetzl - Tuesday, March 13, 2012
The Coalition for Innovative Media Measurement, the industry initiative now trying ...
- Making The Universe Make Sense
Metrics Insider, Josh Chasin - Tuesday, March 13, 2012
In my world, much of what is going on in online metri ...
- Data Today, Data Tomorrow
Email Insider, David Baker - Monday, March 12, 2012
As Colin Powell suggests, "Experts often possess more data than judgment." ...
- Faster Networks, Better Metrics Propel Mobile's Future
Online Media Daily, Mark Walsh - Thursday, March 8, 2012
Media and technology executives are looking forward to high-speed wireless networks poweri ...
- Facebook's Elusive ROI
Social Media Insider, Rich Fleck - Friday, March 9, 2012
There's more to Facebook than "likes," and there's more to the measureme ...
- Undertone Promises Brand Lift Or Money Back
Online Media Daily, Gavin O'Malley - Wednesday, March 7, 2012
On a mission to distinguish itself from rival ad networks, Undertone ...
- Media Insights Q&A With Henry Schafer: Marketing Evaluations, The Q Scores Company
TV Board, Charlene Weisler - Wednesday, March 7, 2012
Henry Schafer, EVP, Marketing Evaluations, Inc./The Q Scores Company, is a med ...
- Brand Proxy Metrics: Fuel For The Cross-Channel Attribution Engine
Metrics Insider, Anto Chittilappilly - Tuesday, March 6, 2012
Based on the comments and questions readers had on my January artic ...
- A Scientific Model For Multi-Touch Attribution And Ad Optimization
Metrics Insider, Robert L. Marsa - Thursday, March 1, 2012
It's becoming widely known that attribution and optimization both play important rol ...
- YuMe To Debut Algorithm To Aid Video Ad Placement
Online Media Daily, Gavin O'Malley - Thursday, March 1, 2012
Media buyers are always looking for better ways to evaluate expected campai ...
- Set-Top-Box Lexicon: Reach Or Cume
TV Board, Jane Clarke - Thursday, March 1, 2012
There are often several ways to describe the same measurement metric ...
- Don't Think Big -- Arrange Small
Metrics Insider, Bill Wise - Wednesday, February 29, 2012
Digital readers may not be familiar with it, but one of t ...
- Unilever Inks Measurement Deal With Nielsen
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Unilever has made a deal Nielsen, where P&G can use Nielsen's Onli ...
- Achieving Simplicity From Complexity
Online Spin, Jason Heller - Tuesday, February 28, 2012
We are all familiar with the old adage "less is more." Y ...
- Engagement Scoring: A Simple View Into Website Performance
Metrics Insider, Michael Kaushansky - Friday, February 24, 2012
Websites today are jam-packed with content, actions, and tactics to get y ...
- Why Multiplicity In Analytics Matters
Performance Marketing Insider, Ryan DeShazer - Friday, February 24, 2012
Several conversations occurred this week on the range and types of analyti ...
- HearWatchSay: Listening To And Following Consumers
Metrics Insider, Sherrill Mane - Wednesday, February 22, 2012
As media and communication vehicles proliferate and old measurement constructs are render ...
- App Metrics, Not Web Metrics
Online Media Daily, Mark Walsh - Tuesday, February 21, 2012
Raj Aggarwal, CEO of mobile app analytics firm Localytics, wrapped up OM ...
- The New Model Of ROI: Return On Interest
Online Spin, Cory Treffiletti - Wednesday, February 22, 2012
ROI is either a flag you wave in every meeting you ente ...
- Social Media Metrics Flourish, but ROI Is Still Up for Grabs
The Social Graf, Erik Sass - Wednesday, February 22, 2012
Social media week has drawn a lot of attention to both t ...
- RFI Ads Up Engagement For Interactive TV
MediaDailyNews, David Goetzl - Friday, February 17, 2012
As Canoe Ventures looks to build network and advertiser interest in i ...
- Visible Measures Gains Visibility: Gets Audited, Accredited By MRC
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
In what it claims is a first for a service of i ...