- Nielsen: Smartphone Penetration Reaches 48%
Online Media Daily, Mark Walsh - Tuesday, February 21, 2012
U.S. smartphone penetration is nearly at the halfway mark as of Januar ...
- ANA: TV Media Budgets Up, Aided By STB Data
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
New research from the Association of National Advertisers and Forrester shows 7 ...
- Ad Tracking Goes Digital, Could Save $1B
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
The Association of National Advertisers announced an industry transition from the "curre ...
- What Can Jeremy Lin Teach Technologists?
Metrics Insider, Mark Hughes - Friday, February 17, 2012
He's Lintastic. He has New York City going Linmanic. Jeremy Lin ...
- Arbitron To Measure Radio Streaming, Regain MRC Accreditation
MediaDailyNews, David Goetzl - Tuesday, February 14, 2012
Arbitron COO Sean Creamer said Tuesday the company has developed a "high-lev ...
- IAB Issues Ad Verification Guidelines
Online Media Daily, Gavin O'Malley - Tuesday, February 14, 2012
Coinciding with the rise of online ad verification as a requisite f ...
- Measuring Customer Relationship Success
MarketingTools: CRM, Neil Rosen - Tuesday, February 14, 2012
Metrics. They're important to every marketer, and becoming even more so. ...
- Smart TV Uses Metrics To Refine Advertising
MediaDailyNews, David Goetzl - Friday, February 10, 2012
TargetCast tcm says the path to smart TVs playing a game-changing ro ...
- The Power of Price Metrics
MediaDailyNews, Lawrence S. Fried - Friday, February 10, 2012
In buying media, marketers tend to focus on CPM as a measu ...
- Edmunds.com: Chrysler's Eastwood Ad Falls Short
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
So how well did Clint Eastwood do in Eminem's job pitching Chrysl ...
- TiVo Names Dorito's 'Friend' Most Engaging Bowl Spot
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
TiVo has declared Dorito's "Man's Best Friend" Super Bowl ad the mo ...
- What Your Smartphone Has To Do With Marketing Attribution
Metrics Insider, Anto Chittilappilly - Tuesday, February 7, 2012
I remember the day I bought my first smartphone -- the I ...
- Collaborative Think Tank Looks At Kids' STB Data
TV Board, Charlene Weisler - Monday, February 6, 2012
There has been a lot of press on the drop in Nickelodeon ...
- CPMs Still Work in Online Video, HealthiNation Finds as it Expands Programming, Ad Base
VidBlog, Daisy Whitney - Monday, February 6, 2012
Online video publishers, vendors and analysts are often touting the benefits ...
- Designing An Accurate Global A/B Test To Improve Campaign Optimization
Metrics Insider, Robert L. Marsa - Friday, February 3, 2012
For online marketers, the practice of global optimization involves making small chang ...
- PrecisionDemand Signs Rentrak Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
PrecisionDemand, the new cross-media analytical service that maximizes TV buying for marketer ...
- The Future Of Media Metrics Is Interoperability
Metrics Insider, Bill Wise - Tuesday, January 31, 2012
If there was one clear story that came from TV this Januar ...
- Media Contacts Taps Telemetry To Verify Online Ad Metrics
Online Media Daily, Fern Siegel - Tuesday, January 31, 2012
Media Contacts, the interactive arm of Havas Digital, hired Telemetry to ser ...
- Enter The Digital Media Performance Score
Online Spin, Jason Heller - Tuesday, January 31, 2012
I've been working on perfecting a calculation for a normalized index ...
- ESPN Trumps All Cable Fees, CPMs
MediaDailyNews, David Goetzl - Friday, January 27, 2012
ESPN has the highest affiliate fees in cable, but its CPMs al ...
- Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow
VidBlog, Daisy Whitney - Thursday, January 26, 2012
Apple's video for its latest iPhone was the most-watched online video fr ...
- Rooting Out Worst Practices
Metrics Insider, Sherrill Mane - Wednesday, January 25, 2012
Perhaps we can make 2012 the year when "Best Practices for Conducti ...
- The Gray Areas Of Digital Brand Measurement
Online Spin, Jason Heller - Wednesday, January 25, 2012
As an industry, we have made several promises that we have y ...
- Taming Big Data
Metrics Insider, Mark Hughes - Friday, January 20, 2012
The zettabyte is here. Sun Microsystems became the first company to ...
- Wanamaker Wannabe: comScore Finds A Third Of Display Is Wasted, Now It Can Tell You Which Third
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Nearly one-third (31%) of online display ads are never seen, typically ...
- Break Accelerates Social, Boosts CPVs With Pass-Along Content
Online Media Daily, Wayne Friedman - Wednesday, January 18, 2012
Break Media, the big digital video advertising network, says it has start ...
- To Optimize Or Abandon: Balancing Data-Driven Decisions With Intuition
Email Insider, Wacarra Yeomans - Tuesday, January 17, 2012
One of my favorite aspects of email marketing is that we ha ...
- Measuring Your Lead-nurturing Campaigns
Marketing Daily, Sarah Goliger - Tuesday, January 17, 2012
Tracking your progress will allow you to identify what's working and wh ...
- Data-Driven Creative
Metrics Insider, Michael Kaushansky - Tuesday, January 17, 2012
As we start the new year, we are entering the age ...
- Online Shoppers Check Out Holiday Retailer Performance
Data and Targeting Insider, Steve Smith - Friday, January 13, 2012
We know that American consumers shopped and bought online this holiday seas ...