- Measure For Success
Research Brief, Jack Loechner - Monday, April 23, 2012
According to new Whitepaper by the e-tailing group and Baynote, among survey ...
- All Roads Lead To 3MS
Metrics Insider, Sherrill Mane - Friday, April 20, 2012
Two days ago, I had the pleasure of briefing the industry th ...
- The Four Questions: Getting The Scoop On Viewable Impressions
Metrics Insider, Mark Hughes - Thursday, April 19, 2012
As we speak, the IAB, ANA, and 4A's are deliberating on ...
- Google's Brand Initiatives Bring Offline Metrics To Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Google announced Active GRP and Active View Wednesday. The tools integrate in ...
- Hulu Revamps Ad Policies, Personalizes TV Experience
MediaDailyNews, David Goetzl - Tuesday, April 17, 2012
As Hulu looks to appeal to more advertisers, the company will beg ...
- Pre-Roll Leads Video Ad Buys, But That Doesn't Mean It Works Effectively For Marketers
Video Insider, Ari Jacoby - Wednesday, April 18, 2012
Remember that comic strip of two dogs talking, suggesting that on t ...
- Search Agency Romances Google's ZMOT Theory
Online Media Daily, Laurie Sullivan - Thursday, April 12, 2012
The Search Agency has begun to develop business strategies and metrics ...
- The Impact Of Cookie Deletion On Marketing Attribution
Metrics Insider, Anto Chittilappilly - Wednesday, April 11, 2012
One of the questions frequently asked about attribution is how much cook ...
- 7 Digital Marketing Metrics That Matter Most
Online Media Daily, Tom Shapiro - Wednesday, April 11, 2012
Measuring digital marketing efforts typically focuses on impressions, clicks, "likes" and conversion ...
- Brand Marketers: Combine Metrics To Measure Digital Efforts
Online Media Daily, Laurie Sullivan - Tuesday, April 10, 2012
While there's no "foolproof set of metrics for best quantifying the influen ...
- Optimization Vs. Attribution: How They're Different, And Why This Matters
Metrics Insider, Paul Pellman - Tuesday, April 10, 2012
As online marketers become more sophisticated in how they measure and pl ...
- The Commercial Value Index: Assessing TV Audience Value In The Age Of Dvrs
TV Board, Steve Sternberg - Tuesday, April 10, 2012
Last year, when I was working as a consultant, I developed t ...
- Video Metrics: A Closer Look At The Latest Data
Video Insider, Neil Perry - Tuesday, April 10, 2012
Marketers and agencies from around the country have recently been exposed ...
- Reality Battles: 'Voice' Bests 'Dancing'
MediaDailyNews, Wayne Friedman - Wednesday, April 4, 2012
NBC's "The Voice" may look to buck the historical trend of ...
- Ad Effectiveness Methodologies: Comparing 'Recall' With 'Opportunity To See'
Metrics Insider, Molly Elmore - Wednesday, April 4, 2012
Over the past decade, cross-media research has become increasingly important to advertiser ...
- MPA Suggests Guidelines For Tablet Circ Reporting
MediaDailyNews, Erik Sass - Monday, April 2, 2012
New MMP guidelines are intended to help establish transparency around tablet circulati ...
- What Is Big Data -- And How Does It Matter To Marketing?
Online Spin, Max Kalehoff - Tuesday, April 3, 2012
It seems as if every new business-tech venture positions itself around "b ...
- SEO Audit Tool Highlights Flaws In Social Metrics
Online Media Daily, Laurie Sullivan - Thursday, March 29, 2012
360i has released a search engine optimization tool that assists marketers ...
- Killing It With Conversion Rate Optimization
Performance Marketing Insider, Ryan DeShazer - Friday, March 30, 2012
We're all familiar with the adage "actions speak louder than words." ...
- Brightcove IPO Will Accelerate Innovation In Online Video
Video Insider, Alison Provost - Friday, March 30, 2012
It was a proud moment for the online video industry when Brightco ...
- Return-Path Data Lexicon: Drifting
TV Board, Jane Clarke - Thursday, March 29, 2012
How often do we look at a clock and realize that t ...
- Agencies: Place Data, Tech Advances In Context
Online Media Daily, Laurie Sullivan - Tuesday, March 27, 2012
The advertising industry will hit an inflection point this year with t ...
- How To Solve The Viewable Ads Debacle
Online Spin, Cory Treffiletti - Wednesday, March 28, 2012
If an ad shows up on a Web page, and it's bel ...
- Arbitron To Change Way It Measures Minority Audiences
Around the Net In Media, Phyllis Fine - Tuesday, March 27, 2012
As part of a California lawsuit settlement, radio ratings service Arbitron agre ...
- The Future Of Data Is Sneaker Optimization
Metrics Insider, Tim Ogilvie - Tuesday, March 27, 2012
Two major data stories seem to have taken center stage over t ...
- Media Insights Q&A With Experian Simmons' Ken Wollenberg
TV Board, Charlene Weisler - Tuesday, March 27, 2012
Ken Wollenberg, president/general manager of Experian Simmons, has a range of measureme ...
- 'Mad Men' Premiere Hits With Record Ratings
Around the Net In Media, Phyllis Fine - Monday, March 26, 2012
Don Draper did good last night. The season five, two-hour premiere ...
- MDC's Doft: Better Metrics Gives Smaller Shops More Power
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
For the last 10 or 15 years the media agency business h ...
- ReadyPulse Unveils Social Brand Advocacy Platform
The Social Graf, Erik Sass - Thursday, March 22, 2012
ReadyPulse, a startup created by execs from Microsoft and Amazon.com, launched ...
- Return-Path Data Lexicon: 'Average' Reach Metrics
TV Board, Jane Clarke - Thursday, March 22, 2012
As with last week's column on Average Frequency, we examine the definitio ...