- Aéropostale Targets Teens Via Coremetrics
Online Media Daily, - Friday, March 21, 2008
Aéropostale, Inc has selected Coremetrics to centralize its online analytics and marketi ...
- MySpace Still Beats Facebook, Per Nielsen Online Data
Online Media Daily, - Thursday, March 20, 2008
Despite the rise of Facebook, MySpace.com continued to record year-over-year growth ...
- Older Internet Users Feel Web Advertising and Content Not Relevant
Research Brief, Jack Loechner - Wednesday, March 19, 2008
A recent BurstMedia survey of more than 13,000 web users 18 yea ...
- Media Recession? Probably Not...
Metrics Insider, David L. Smith - Tuesday, March 18, 2008
In January, I wrote in this space about the talk of ...
- comScore Finds Online Generates 50% More GRPs Than Television
Online Media Daily, Joe Mandese - Tuesday, March 18, 2008
HOLLYWOOD, Calif. -- The Internet has already surpassed television based on o ...
- Widemile Releases New Browser-Based Platform, Announces New Partners
Online Media Daily, Mark Walsh - Tuesday, March 18, 2008
Tech marketing startup Widemile today released the latest version of its W ...
- Tough Times Call for Tough Measures
Metrics Insider, Jim Sterne - Friday, March 14, 2008
A recent survey of 684 b-to-b marketers revealed marketing budgets are cutti ...
- TNS Melds Divisions Into TNS Media
Online Media Daily, - Wednesday, March 12, 2008
Market research firm TNS has created a new entity called TNS Med ...
- Marketers Must Focus On Site's 'Persuasion Architecture'
Online Media Daily, Mark Walsh - Wednesday, March 12, 2008
[Metrics] When it comes to improving conversion rates, online marketers are increasing ...
- Please Stop Asking About Click Rates!
Online Spin, Cory Treffiletti - Wednesday, March 12, 2008
When are we going to abandon click-through as the primary online metr ...
- Modern Targeting: Who Needs Audience Measurement Anyway?
Metrics Insider, Josh Chasin - Tuesday, March 11, 2008
I didn't get to a lot of the content at the 4 ...
- Using Custom Events To Measure Interactivity
Metrics Insider, Jodi McDermott - Friday, March 7, 2008
The insertion of an Easter egg into a virally shared widget ...
- The Assist: Revolution or Quagmire?
Metrics Insider, David Kang - Tuesday, March 4, 2008
I am a basketball fan, even if the New York Knicks a ...
- Online Publishers Association Adds 'Community' Category
Online Media Daily, Mark Walsh - Tuesday, March 4, 2008
[Social Networking] Adding a new category to its index of Internet activit ...
- Mobile Analytics: Necessary Tools For The Mobile Search Pro
Around the Net in Search Marketing, Tameka Kee - Monday, March 3, 2008
Mobile search is still a relatively nascent field, but as Bryson Meuni ...
- Why Does Your Site Exist?
Metrics Insider, Judah Phillips - Friday, February 29, 2008
That's the first question to answer when determining strategy for using onli ...
- Deep Inside The MRC Audit
Metrics Insider, Josh Chasin - Tuesday, February 26, 2008
Arguably the biggest story in online metrics in 2007 was the fa ...
- The Feedback Loop Gap
Metrics Insider, Jim Sterne - Friday, February 22, 2008
Your Web server generates a great deal of information. It creates log ...
- Survey: Business Execs Slow To Adopt All-In-One Devices
Online Media Daily, - Thursday, February 21, 2008
Instead of embracing new all-in-one devices, U.S. businesspeople are sticking with old ...
- Obama Leaves Clinton In The Dust On Web
Online Media Daily, Mark Walsh - Wednesday, February 20, 2008
The good news for Hillary Clinton online last month: traffic to h ...
- Another Note From Barcelona
Metrics Insider, David L. Smith - Tuesday, February 19, 2008
Last week I wrote about the International Conference on Online Media Measureme ...
- Nielsen Online: Four Mortgage Companies Reduce Online Ad Spending
Online Media Daily, Mark Walsh - Tuesday, February 19, 2008
Is the real estate collapse finally taking its toll on online mortga ...
- Clarifying A Metrics Issue
Feedback Loop, - Friday, February 15, 2008
MediaPost's correction on a story regarding Adify's IAB Ad Measurement Guidelines Certificati ...
- Only A Few Are Click-Crazed
Feedback Loop, - Friday, February 15, 2008
Thank you, [Mark Walsh], for your interesting piece on the fact th ...
- How the New Engagement Metrics Can Impact Advertising Decisions
Metrics Insider, Kevin Mannion - Friday, February 15, 2008
In my first two articles on engagement metrics, I discussed the ne ...
- Making Email, Web Analytics Play Nice: Testing Is Key
Online Media Daily, Erik Sass - Wednesday, February 13, 2008
While they're generally administered by different overworked, high-strung geeks, Web analytics a ...
- A Note From Barcelona
Metrics Insider, David L. Smith - Tuesday, February 12, 2008
Actually, I am back in San Francisco today, but I could n ...
- Study: Heavy Clickers Account For Half Of Display Click-Throughs
Online Media Daily, - Tuesday, February 12, 2008
Heavy online ad clickers aren't representative of the general public, but accou ...
- U.S. Internet Advertising Grew By 27% To $25.5 Billion In 2007
Online Media Daily, - Tuesday, February 12, 2008
Total U.S. Internet ad spending in the fourth quarter of 2007 gr ...
- YouTube Trounces Video Competition In December
Around the Net In Online Marketing, Ross Fadner - Monday, February 11, 2008
As the writers' strike continued to keep good television off the ai ...