- Yahoo To Enhance Web Analytics With Purchase Of IndexTools
Online Media Daily, - Thursday, April 10, 2008
Yahoo said Wednesday it plans to acquire the assets of Tensa Kft ...
- Powered Inc. Taps Coremetrics For Metrics Tools
Online Media Daily, - Wednesday, April 9, 2008
Social commerce company Powered Inc. has tapped Web analysts provider Coremetrics ...
- If It Bends, It's Privacy
Metrics Insider, Josh Chasin - Tuesday, April 8, 2008
My wife and I are big fans of the" Law & Orde ...
- Ernst To Head TNS' Research Company Compete
Online Media Daily, - Tuesday, April 8, 2008
TNS media on Monday appointed Scott Ernst as president of research compa ...
- Tools, Vendors, Methodologies GALORE!
Metrics Insider, Jodi McDermott - Friday, April 4, 2008
So how should Web analysts use audience measurement reports, data from ad-serve ...
- Digital Elements IP Intelligence Technology Undergoes Testing
Online Media Daily, - Thursday, April 3, 2008
Keynote Systems conducted a third-party, independent test of Digital Element's NetAcuity ...
- Multi-Analytics Glue
Metrics Insider, David L. Smith - Tuesday, April 1, 2008
n last Friday's Metrics Insider, Judah Phillips talked about a "Multi-Channel Analyti ...
- M:Metrics And Mediamark Team, Offer New Research Service
Online Media Daily, - Tuesday, April 1, 2008
M:Metrics and Mediamark Research & Intelligence are teaming up to offer ...
- Blacklisting Online Survey Respondents
Around the Net In Online Marketing, Ross Fadner - Monday, March 31, 2008
...
- Japanese February Web Traffic Focused On Valentine's Day And Tax Season
Online Media Daily, - Monday, March 31, 2008
The Japanese had issues on their mind in February similar to U. ...
- The King Is Dead. Long Live The King!
TV Board, Frank S. Foster - Monday, March 31, 2008
While lacking perhaps the historical significance of the transition between Charles ...
- Nielsen Stumbles Over Network Metrics: Bad Omen For New Digital Measures?
TV Watch, Wayne Friedman - Monday, March 31, 2008
Did millions of dollars go to small cable networks that didn't deser ...
- The Multichannel Analytics Team?
Metrics Insider, Judah Phillips - Friday, March 28, 2008
Companies that derive revenue from multiple channels often have two analyst team ...
- YouTube To Announce New Metrics Tools
Online Media Daily, Tanya Gazdik - Thursday, March 27, 2008
[Metrics] YouTube will formally announce today a new tool on the si ...
- Tech Firms Forecast Strong M&A In '08
Around the Net In Online Marketing, Ross Fadner - Wednesday, March 26, 2008
...
- The Only Column On Engagement You'll Need To Read All Day
Metrics Insider, Josh Chasin - Tuesday, March 25, 2008
One thing you have to say about the bride magazines (Brides, Mode ...
- Tax-Related Sites Biggest Draw For Second Straight Month: ComScore
Online Media Daily, - Monday, March 24, 2008
With April 15 drawing ever closer, tax-related sites were the fastest-growing W ...
- More On The Set-Top-Box Data Mystery
TV Board, Frank S. Foster - Monday, March 24, 2008
In an unauthorized and completely biased plug for this blog, I mu ...
- Digital Media Prospers, Traditional Suffers In Recession
MediaDailyNews, Erik Sass - Friday, March 21, 2008
A full-blown recession would probably take a substantial bite out of tradition ...
- GoogleClick: Opportunity For Web Site Analytic Packages?
Metrics Insider, David Kang - Friday, March 21, 2008
I recently saw "Apocalypto," Mel Gibson's controversial movie that theorizes the downfa ...
- Aéropostale Targets Teens Via Coremetrics
Online Media Daily, - Friday, March 21, 2008
Aéropostale, Inc has selected Coremetrics to centralize its online analytics and marketi ...
- MySpace Still Beats Facebook, Per Nielsen Online Data
Online Media Daily, - Thursday, March 20, 2008
Despite the rise of Facebook, MySpace.com continued to record year-over-year growth ...
- Older Internet Users Feel Web Advertising and Content Not Relevant
Research Brief, Jack Loechner - Wednesday, March 19, 2008
A recent BurstMedia survey of more than 13,000 web users 18 yea ...
- Media Recession? Probably Not...
Metrics Insider, David L. Smith - Tuesday, March 18, 2008
In January, I wrote in this space about the talk of ...
- comScore Finds Online Generates 50% More GRPs Than Television
Online Media Daily, Joe Mandese - Tuesday, March 18, 2008
HOLLYWOOD, Calif. -- The Internet has already surpassed television based on o ...
- Widemile Releases New Browser-Based Platform, Announces New Partners
Online Media Daily, Mark Walsh - Tuesday, March 18, 2008
Tech marketing startup Widemile today released the latest version of its W ...
- Tough Times Call for Tough Measures
Metrics Insider, Jim Sterne - Friday, March 14, 2008
A recent survey of 684 b-to-b marketers revealed marketing budgets are cutti ...
- TNS Melds Divisions Into TNS Media
Online Media Daily, - Wednesday, March 12, 2008
Market research firm TNS has created a new entity called TNS Med ...
- Marketers Must Focus On Site's 'Persuasion Architecture'
Online Media Daily, Mark Walsh - Wednesday, March 12, 2008
[Metrics] When it comes to improving conversion rates, online marketers are increasing ...
- Please Stop Asking About Click Rates!
Online Spin, Cory Treffiletti - Wednesday, March 12, 2008
When are we going to abandon click-through as the primary online metr ...