- Is Time Spent With A Brand's Messaging Becoming As Important As The Number That See It?
Video Insider, Brian , Gregory Wilson - Monday, February 11, 2008
Recently, over a glass of bourbon with an online publisher, a questi ...
- Defining Engagement And The Right Metrics
Metrics Insider, Kevin Mannion - Friday, February 8, 2008
For advertisers to be successful with online campaigns, it is crucial ...
- LivePerson Folds Chat Sales Technology Into Google Analytics
Online Media Daily, - Thursday, February 7, 2008
Online live chat provider LivePerson has incorporated its chat sales technology in ...
- Where The Buys Are: Ads Live On Pages
Metrics Insider, Josh Chasin - Tuesday, February 5, 2008
Last week I was meeting with a client (Hi, Marlene!) when ...
- Hitwise: Visits To Employment Sites Up 22% In January
Online Media Daily, - Tuesday, February 5, 2008
Visits to Web sites in the employment category were up by ...
- MRC Renews Univision Online's Accreditation
Online Media Daily, - Tuesday, February 5, 2008
Univision Online, Inc., a subsidiary of Univision Communications Inc., announced that t ...
- Yahoo Ranked As Top Ad Publisher with 19% Of Online Display Ads
Online Media Daily, - Monday, February 4, 2008
Yahoo sites rank as the top ad publisher with 19% share ...
- How Are You Going To Measure Internet Video?
Metrics Insider, Judah Phillips - Friday, February 1, 2008
In late 2007, the Digital Video Barometer Executive Survey indicated that mo ...
- Publishers Clearing House Hires Coremetrics For Web Analytics
Online Media Daily, - Thursday, January 31, 2008
Publishers Clearing House has replaced Omniture with Coremetrics to provide Web analyti ...
- ComScore: Google and Facebook Big Winners in 2007
Online Media Daily, Tanya Gazdik - Thursday, January 31, 2008
According to comScore, the Internet's biggest winners in 2007 included Google, Faceboo ...
- Cloud Computing: A Solution For Web Analytics?
Metrics Insider, David L. Smith - Tuesday, January 29, 2008
One of the major issues for Web media continues to be dat ...
- The New Metrics For Content Engagement: The Battle Over Measurement Methods
Metrics Insider, Kevin Mannion - Friday, January 25, 2008
Questions about the accuracy of measurement methods continue to frustrate advertisers a ...
- Bruce Haymes To Lead Nielsen Digital Media Manager
Online Media Daily, - Friday, January 25, 2008
The Nielsen Company tapped Bruce Haymes, formerly Corporate Vice President, Business Affai ...
- Demographics: The Targeting Construct That Wouldn't Die
Metrics Insider, Josh Chasin - Tuesday, January 22, 2008
Recently, our customers have communicated a message to us loud and clea ...
- Web Analytics Is A Fire Extinguisher
Metrics Insider, Jim Sterne - Thursday, January 17, 2008
I was dead wrong about Web analytics. I wondered why companies h ...
- Media Cost Projections: Are We Measuring The Right Thing?
Metrics Insider, David L. Smith - Tuesday, January 15, 2008
There is a lot of talk about a media recession. The maj ...
- Online Video Wealth Heart Of WGA Strike
On Media, Diane Mermigas - Tuesday, January 15, 2008
Say what you will about the strike. Made-for-online video costs can ...
- Media Metric Hypocrisy
Online Spin, Joe Marchese - Tuesday, January 15, 2008
Reading an article titled "So Much For Engagement; Buys Are Still Bas ...
- Widget Analytics Meets Widget Audience Measurement
Metrics Insider, Jodi McDermott - Friday, January 11, 2008
This week Business Week ran an article called "What's a Widget Worth ...
- Study: Mobile Subscribers Taking Note Of Ads
Online Media Daily, Mark Walsh - Friday, January 11, 2008
One in three U.S. mobile subscribers, or 78 million people, saw ...
- Coming Soon: TV! As Seen on the Internet
Metrics Insider, Josh Chasin - Tuesday, January 8, 2008
Over the holidays, everyone (by which I mean, my wife's family) w ...
- DoubleClick Unveils New Reporting Tool, Puts Spotlight On Rich Media
Online Media Daily, Mark Walsh - Monday, January 7, 2008
With advertisers spending more on a growing range of display ad option ...
- Do Web Metrics Adequately Measure Awareness?
Metrics Insider, David Kang - Friday, January 4, 2008
I am thrilled that Web analytics is growing up, that standards a ...
- The Inconvenient Truth About Campaign Measurement
Metrics Insider, - Friday, December 21, 2007
Global warming and consumers warming up to a brand or product: Whi ...
- Quantcast Reaches Online Audience Milestone: Quantifies 20,000 Publishers
Online Media Daily, Joe Mandese - Tuesday, December 18, 2007
In the battle for dominance among an ever expanding pack of Intern ...
- Click Forensics Launches Publisher-Side Click-Fraud Solution
Online Media Daily, - Tuesday, December 18, 2007
Click Forensics has launched Click Forensics for Publishers, a product that allo ...
- Facebook Continues Torrid Growth in November
Online Media Daily, - Thursday, December 13, 2007
Facebook continued its torrid growth in November, nearly doubling its traffic ...
- U.S. AdSpend Stumbles, But The World Marches On
Research Brief, Jack Loechner - Tuesday, December 11, 2007
Updating global ad forcasts, ZenithOptimedia provides new projections that lowers US advertisi ...
- WAA And IAB: Working Together On Standards
Metrics Insider, Jodi McDermott - Friday, December 7, 2007
A few weeks ago the topic of this newsletter was "You Gu ...
- Content Network Click Fraud Hits 28%
Online Media Daily, Tameka Kee - Friday, December 7, 2007
In the third quarter, more than one of four clicks on a ...