- Out of Wrack
Media Magazine, Timonthy Sprinkle - Tuesday, July 14, 2009
Fox Networks Group head Tony Vinciquerra is not happy, and he doesn ...
- Contact: Gaming The Ratings
Media Magazine, kyle , Daisy Whitney - Friday, May 1, 2009
Views of TV content online is notoriously hard to compare to tradition ...
- 10 Things You Need To Know About Mergers and Acquisitions
OMMA Magazine, Diane Mermigas - Tuesday, December 2, 2008
1. The recession and credit crisis that abruptly halted media deals ...
- 10 Things You Need To Know About Regulation
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. The regulatory ripple effect of the financial crisis will lead ...
- 10 Things You Need To Know About Behavioral Targeting
OMMA Magazine, Laurie Sullivan - Tuesday, December 2, 2008
1. "While most see behavioral targeting as a great way to impro ...
- M3tr1c Conv3r51on: The decline of the click-through has publishers looking to make an impression
OMMA Magazine, Catharine P. Taylor - Monday, June 1, 2009
If the click-through in display advertising were human, it would be someo ...
- All in the Presentation:For Enfatico, change starts at the pitch
OMMA Magazine, Joe Mandese - Wednesday, April 1, 2009
I'm sitting in a conference room at 11 Madison Avenue, a facili ...
- 10 Things You Need To Know About Ad Networks
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. "Each primary category," says Cory Treffiletti, president and managing general partn ...
- Top Online Publishers
OMMA Magazine, OMMA Magazine Writers - Monday, June 1, 2009
Given the disparate nature of online publishing, there's probably no simple w ...
- 10 Things You Need To Know About Mobile
OMMA Magazine, Steve Smith - Tuesday, December 2, 2008
The much-touted location-based services (LBS) that marketers dream of leveraging for laser-geo-target ...
- What Americans Do Best
OMMA Magazine, kyle , Daisy Whitney - Monday, March 2, 2009
Internet users in other countries may boast magnificently faster connection speeds a ...
- 10 Things You Need To Know About Social
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. Sure, the evil corporate overlords just destroyed your plan to inve ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- Metrics Focus: Math Men
OMMA Magazine, - Thursday, June 24, 2010
"I shall be both dog and pony." - Roger Sterling, Mad M ...
- 10 Things You Need To Know About Video
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
1. The industry needs to evolve from measuring video streams to tracki ...
- WebU: Breaking Up with ROI
OMMA Magazine, Jeremy Hull - Wednesday, October 14, 2009
"ROI, we need to talk. I know we've been together for ...
- Direct Marketing on Steroids
OMMA Magazine, joe.h , Leland Harden, Bob Heyman - Monday, June 1, 2009
For most marketers, there is only one metric that counts: conversions. Th ...
- Behind the Numbers: That Rising Feeling
OMMA Magazine, kyle , Daisy Whitney - Friday, May 14, 2010
Mobile phones are getting all the action these days. Consumers eagerly b ...
- RAM: Need to Know
OMMA Magazine, Tanya Gazdik - Wednesday, October 14, 2009
Larry Allen is all too familiar with the current pain that publishe ...
- Behind the Numbers: Still Holding
OMMA Magazine, kyle , Daisy Whitney - Friday, October 1, 2010
Buoyed by faster networks, better devices and a big market boost fr ...
- 2010 Survival Guide: Performance Marketers
OMMA Magazine, OMMA Magazine Writers - Tuesday, December 1, 2009
There can be such a thing as too much sense of direc ...
- Weaning Off the Click
OMMA Magazine, kyle , Daisy Whitney - Thursday, October 29, 2009
Clicks have made us fat and lazy. And when we wind ...
- The Ratings Game
OMMA Magazine, kyle , Daisy Whitney - Friday, January 2, 2009
Who's watching what? That's been the question for advertisers since the da ...
- Metrics Focus: Bigger Is Actually Better
OMMA Magazine, Larry Allen - Monday, June 1, 2009
Resist commoditizing your inventoryAt the IAB conference in February, some speakers to ...
- Nielsen: 25-34 Demo Is Smartphone Sweet Spot
Raw, Mark Walsh - Thursday, November 3, 2011
Smartphone penetration in the U.S. is creeping towards the halfway mark ...