- Nielsen Expands OOH Viewing Measure, Sports TV Benefit
Television News Daily, Wayne Friedman - Friday, February 2, 2024
Nielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- Email Gear: New Tool Is Designed To Help Brands Measure Performance
Email Insider, Ray Schultz - Tuesday, January 30, 2024
The stand-alone offering will soon be available to Sinch Mailgun and Amaz ...
- Digital Ad Revenue Improves For Almost Half Of Local Media
Publishers Daily, Ray Schultz - Thursday, January 25, 2024
Most publishers expect stronger sales in 2024, the Local Media Consortium repo ...
- Email In Vogue: It's Popular But There Is Room For Improvement
Email Insider, Ray Schultz - Wednesday, January 24, 2024
Most consumers feel that brands are over-messaging, Netcore reports in its 20 ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- Direct Mail Holds Out: Why Brands Are Still Using Print
Email Insider, Ray Schultz - Tuesday, January 16, 2024
Brands face many challenges, including difficulty in measuring ROI. ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Streaming Future Worries: 'Churn' Of Premium Ad-Supported Options?
TV Watch, Wayne Friedman - Friday, January 12, 2024
Disney+ says 50% of all its new subscribers are headed to i ...
- iSpot Adds 'Streaming Measurement' To Its Linear TV, Other Metric Products
Television News Daily, Wayne Friedman - Tuesday, January 9, 2024
The launch of the Streaming Measurement platform brings a new suite ...
- Fear & Loathing In Programmatic Media
Planning & Buying Insider, Joe Mandese - Sunday, January 7, 2024
Programmatic was supposed to be about economic and efficient planning and buyin ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
IAS has released a new metric dubbed "quality attention," which integrates med ...
- Total November TV Ad Volume Sinks, But Streaming Grows
Television News Daily, Wayne Friedman - Wednesday, January 3, 2024
Total linear/CTV ad inventory was down 5% in November vs. a ye ...
- The Psychic's Brain: Ephron On Attentiveness
Planning & Buying Insider, Joe Mandese - Tuesday, December 26, 2023
Erwin Ephron taught me there is no perfect form of media researc ...
- Email By The Yard: A Primer On Metrics
Email Insider, Ray Schultz - Wednesday, December 20, 2023
From the open rate to the bounce rate, email senders must ke ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- Separating Good CTV Ad Inventory From Bad?
TV Watch, Wayne Friedman - Tuesday, December 19, 2023
Competitive legacy TV brands looking to gain the reach they are losi ...
- Strike A Chord: The Connection Between Music And Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 15, 2023
Amy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- ABM Grit: B2B Brands, Their Goals And Their Success Rates
Email Insider, Ray Schultz - Wednesday, December 13, 2023
Many B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- The Dismal Science Of Email Deliverability
Email Insider, Ray Schultz - Friday, December 8, 2023
Here are some strategies to get your email delivered into the inbo ...
- Email Tide: Usage Booms, Especially When Combined With Other Channels
Email Insider, Ray Schultz - Wednesday, December 6, 2023
Monday is the most popular day for sending emails, Customer.io reports. The ...
- Agencies Fear Missing AI Adoption
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Galloping Web: Chinese Video Site Saw Fastest Growth From August To October
Publishing Insider, Ray Schultz - Thursday, November 30, 2023
Adblockplus.org made the top 10, probably due to YouTube pursuing more aggressi ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Amazon Q Debuts AI-Digital Assistant For Business
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Amazon announced a digital assistant called Q to help corporate customers sear ...
- Streamers Continue To Spend Billions On New TV, Movie Content: Analysts
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Despite the push for streamers to cut TV/movie spending, major platforms ke ...
- Could Demanding Sports Leagues Give TV Networks, Streamers A Break?
TV Watch, Wayne Friedman - Wednesday, November 29, 2023
Could the Apple TV+/Major League Soccer deal signal a new way ...
- College Football Up 15% In Impressions, 19% In TV Ad Spend
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Total national TV advertising on 9 TV networks is up 19% ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...