- Snap Disputes Ex-Employee's 'Preposterous' Allegations
Around The Net in Daily Online Examiner, Wendy Davis - Friday, January 20, 2017
Snap has filed papers denying former employee Anthony Pompliano's claims that t ...
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'
RTBlog, Tobi Elkin - Thursday, January 19, 2017
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a f ...
- Nativo Names Haake SVP Marketing, Hits Reset On Programmatic Display Mistakes
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Haake will be responsible for managing all the company's marketing efforts. " ...
- Email Volume Increased Post-Christmas Year-Over-Year
Email Marketing Daily, Jess Nelson - Tuesday, January 10, 2017
The end of the holidays may not have given marketers' inboxes a ...
- Measuring The Global Village Was Once Easy -- But No Longer
TV Everywhere, Steve Sternberg - Thursday, January 12, 2017
In the 1960s, Marshall McLuhan dubbed the new electronic media world ...
- Google, Researchers Seek To Develop Brand Search As A Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2017
Could Google Trend Data replace brand tracking studies? New research from Drex ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold
RTBlog, Tobi Elkin - Tuesday, January 3, 2017
Madtech, a mashup of marketing, advertising, and technology, will have the advanta ...
- Subject Line Typos Decrease Email Engagement Rates
Email Marketing Daily, Jess Nelson - Tuesday, December 27, 2016
Email response rates decrease as the number of errors in an ema ...
- Why Fox Wants You To Pay Attention To What David Levy Is Doing
MediaPost Weekend, Joe Mandese - Saturday, December 24, 2016
It may not be possible to pinpoint the exact moment that med ...
- Twitter Bug Inflates Ad View Numbers
Around the Net in Video, P.J. Bednarski - Friday, December 23, 2016
A bug in a recent version of Twitter's Android app inflated vid ...
- The Shape of TV Measurement To Come: Part 2
Audience Buying Insider, Karlene Lukovitz - Friday, December 16, 2016
What measurement methods and metrics make sense for the new TV landscap ...
- 2017: Messaging Apps Will Drive Mobile Payments, Change Ad Metrics
Mobile Marketing Daily, Evan Wray - Wednesday, December 14, 2016
Next year, brands and marketers ask: How can I deploy dollars ...
- Facebook Admits To A Third Metrics Discrepancy
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
A discrepancy was identified for counting the use of like and sha ...
- LTV Is There For The Taking -- Why Don't We Use It?
Marketing Daily, Sean Baker - Tuesday, December 13, 2016
It can be surprising by how many brands have no idea abo ...
- A Metrics Miracle
Metrics Insider, Josh Chasin - Friday, December 9, 2016
Josh Chasin is a poet -- and he knows it -- wi ...
- Pixalate Launches Video Seller Trust Index To Benchmark Video Advertising Quality
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Pixalate, a provider of ad-fraud protection and data insights, launched a cross-platfo ...
- Accelerating Attribution
MediaDailyNews, Charlene Weisler - Tuesday, November 29, 2016
Accurate attribution would enable a marketer to get the correctly measured sequenci ...
- How Accurate Are Those Ratings? It's Easy to Find Out
TV Everywhere, Steve Sternberg - Wednesday, November 30, 2016
I was one of the founding members of The Council for Resear ...
- Thinking Differently About Unified Measurement
Real-Time Daily, Kate O'Loughlin - Friday, November 25, 2016
The technology exists to improve measurement dramatically. It will be a partnersh ...
- Election 2016 - How did the Media Get it Wrong?
Marketing Politics Daily, - Wednesday, November 23, 2016
Were the numerous projections from so many reputable research companies and the ...
- Google Gifts Marketers With Distance, Location Metrics Based On Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2016
As U.S. shoppers search for products online and U.S. retail marketers contin ...
- Can Nielsen Really Measure My 17-Year-Old's Media Experiences?
TV Everywhere, Steve Sternberg - Tuesday, November 22, 2016
Watching my son's interaction with both media devices and content makes ...
- Nielsen Expands Digital Ad Ratings With Insight Service
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis ...
- Facebook Shifts Atlas, Focuses On Better Integrations, Metrics
Social Media & Marketing Daily, Gavin O'Malley - Friday, November 18, 2016
Facebook is "winding down" the ad-serving portion of Atlas. For clients th ...
- Can Facebook's Metrics Blunder Help Us To Measure Better?
Real-Time Daily, Jason Bercovici - Friday, November 18, 2016
Facebook is in the news again, reporting ad-metric errors and inconsistencies. ...
- How Publishers Gain Bargaining Power As New Platforms Enter Ad Market
Supply-Side Insider, Christian Baesler - Friday, November 18, 2016
After a long stretch of publisher submission to Google and Facebook, t ...
- Facebook Admits To More Ad Measurement Problems
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, November 16, 2016
Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuraci ...
- The Cross-Screen Measurement Experience: Q&A With VideoAmp's Ross McCray
MediaDailyNews, Charlene Weisler - Wednesday, November 16, 2016
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UC ...
- Facebook Reports And Fixes Bugs, Increases Metrics Options
SearchBlog, Laurie Sullivan - Wednesday, November 16, 2016
Facebook Wednesday said it has fixed a bug in Page Insights th ...
- How Trump Win Explains Future Of TV Advertising
Television News Daily, Chris Peterson
- Thursday, November 10, 2016
The second biggest story on Nov. 8 was the incredible failure ...