- The Cross-Screen Measurement Experience: Q&A With VideoAmp's Ross McCray
MediaDailyNews, Charlene Weisler - Wednesday, November 16, 2016
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UC ...
- Facebook Reports And Fixes Bugs, Increases Metrics Options
SearchBlog, Laurie Sullivan - Wednesday, November 16, 2016
Facebook Wednesday said it has fixed a bug in Page Insights th ...
- How Trump Win Explains Future Of TV Advertising
Television News Daily, Chris Peterson
- Thursday, November 10, 2016
The second biggest story on Nov. 8 was the incredible failure ...
- Measuring TV 2.0
Online Spin, Ted McConnell - Thursday, November 10, 2016
How will measurement and currency systems adapt to the obvious merging ...
- A November Surprise: Nielsen Sticks To Its Downbeat News For Cable Networks
TV Watch, Wayne Friedman - Monday, November 7, 2016
Nielsen walks back its cable network assessment as networks challenge its result ...
- Advertising Works -- And How!
Metrics Insider, Josh Chasin - Friday, November 4, 2016
Sometimes I worry that we digital cognoscenti can get so lost ...
- Facebook Sued Over Inflated Video Ad Metrics
Daily Online Examiner, Wendy Davis - Monday, October 31, 2016
Three marketers who say they purchased video ads on Facebook have su ...
- Walled Gardens, Dark Pools And The Rising Measurement Problem
Real-Time Daily, David Danziger - Monday, October 31, 2016
What do you picture when you hear the term "walled garden"? T ...
- Ad Fraud Isn't Only Fraud That Should Concern You
Metrics Insider, Anto Chittilappilly - Wednesday, October 26, 2016
Ad fraud is a hot topic for marketers right now. But there ...
- Wavefront Raises $52M For Cloud Analytics
Email Marketing Daily, Jess Nelson - Tuesday, October 25, 2016
Wavefront has closed on a $52 million Series B funding round, t ...
- 3 Ad-Buying Fundamentals That Never Change
MediaDailyNews, Stanley Federman - Friday, October 21, 2016
In the rush to use data to automate and ease ad planni ...
- 50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?
London Blog, Sean Hargrave - Thursday, October 20, 2016
The latest figures put UK viewability at just 49% (including fraud), whi ...
- Publicis Media Does Not Want Another Walled Garden
MAD, Larissa Faw - Wednesday, October 19, 2016
The industry has not seen the full fallout from Facebook's misattributing viewi ...
- Marketers Want To Measure Content's Impact, But How?
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
A new report from the Content Marketing Association on measuring effectiveness fou ...
- Is Viewability Actually A Useful Metric?
RTBlog, Philip Rosenstein - Thursday, October 6, 2016
As ad campaigns increasingly optimize for viewability, is there a reason ...
- TV Might Be Everywhere -- But Viewers Aren't
TV Everywhere, Steve Sternberg - Wednesday, October 5, 2016
Throughout the history of television measurement, there was a certain level ...
- Wanna Be Viewable, Or Seen? Digital Marketing's New Conundrum
London Blog, Sean Hargrave - Friday, September 30, 2016
Ticking the box of viewability means ads appear in small units ...
- EY's Bass Advises Industry To Embrace New Standard, Metrics, Technology
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
A lack of standards, and less reliance upon them, could stifle advancemen ...
- Facebook Admits Overestimating Average Video View Times
Around the Net In MAD London, Sean Hargrave - Monday, September 26, 2016
Big ad buyers and marketers are upset with Facebook after learning th ...
- Ad Groups Call For Third-Party Oversight Of Facebook
Around the Net In MAD London, Sean Hargrave - Monday, September 26, 2016
Advertising groups are calling for third-party oversight in measurement following news th ...
- Agencies Want Increased Transparency For Ad Metrics
MediaDailyNews, Laurie Sullivan - Friday, September 23, 2016
Agencies are calling for increased transparency around ad buys and time spe ...
- Time Emerging As Industry Metric: Big Question Is How Long It Will Take
MediaDailyNews, Joe Mandese - Thursday, September 22, 2016
Now that the ad industry has come to a consensus that t ...
- Nielsen Releases Total Content Ratings Schedule
Television News Daily, Wayne Friedman - Monday, September 19, 2016
Nielsen now has a schedule to release part of its Total Audien ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech fi ...
- comScore Restates 3 Years Of Revenue
Television News Daily, Wayne Friedman - Friday, September 16, 2016
Internet analytics company comScore said it has restated its financial results f ...
- Rocket Fuel's Randy Wootton Sounds Off On Digital Marketing In Election 2016
Red, White & Blog, Philip Rosenstein - Tuesday, September 13, 2016
In the 2016 cycle, political marketers are building on the data trov ...
- Media Metrics Publishers Can't Do Without
Online Video Daily, Jeremy Ostermiller - Thursday, September 8, 2016
Advertiser-side companies have better tools to understand video inventory than publishers d ...
- Keller Fay Offers Offline/Online Social-Media TV Measure
Television News Daily, Wayne Friedman - Wednesday, September 7, 2016
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracki ...
- Will Your Brogrammer Start a Skunkworks that Bricks Your Phone? CIMM's Lexicon 3.0 Update
MediaDailyNews, Charlene Weisler - Wednesday, August 31, 2016
Six years and over 1,000 terms after its original release, CIMM's med ...
- Measuring Video Ad Effectiveness Across Platforms
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Measuring effectiveness across devices and content platforms isn't a one-size-fits-all task. KP ...