- Agencies: Programmatic Still Pre-Post-Web
Real-Time Daily, Joe Mandese - Thursday, August 25, 2016
For all the talk about the impact of programmatic media buying ...
- Videology Says It's Improved Its Predictive Targeting Capabilities
Real-Time Daily, Tobi Elkin - Thursday, August 18, 2016
Ad-tech firm Videology announced that it has enhanced its ability to u ...
- Marketing Metrics Must Speak The Language Of Business
London Blog, Sean Hargrave - Thursday, August 11, 2016
Brand engagement measurement is still seen as crucial by marketers, but ...
- SourceKnowledge Releases New SaaS Platform For Programmatic Clients
Real-Time Daily, Philip Rosenstein - Thursday, August 11, 2016
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platfor ...
- TV GRPs: You've Had Good Run, But It's Time For New Currency
Metrics Insider, Anto Chittilappilly - Wednesday, August 10, 2016
TV has drastically evolved over the past 15 years now that viewe ...
- Viacom's Competitive Vantage
TV Watch, Joe Mandese - Thursday, August 4, 2016
One of the cool things about modern people is, we've figured o ...
- Loyal Viewers Vs. The Hordes Of 'Uniques'
Online Video Daily, Field Garthwaite - Friday, July 29, 2016
Billions of views are great, but cultivating loyal viewers who keep comi ...
- Litmus And Movable Ink Partner For Email Testing, Design
Email Marketing Daily, Jess Nelson - Wednesday, July 27, 2016
Litmus and Movable Ink announced a partnership and platform integration on Tuesd ...
- Contently Launches Document Analytics For Tracking Downloadable Content
Email Marketing Daily, Jess Nelson - Friday, July 22, 2016
Contently, a content marketing company, released a measuring tool Wednesday that trac ...
- New Email Metric Measures Health Of Campaigns
Email Marketing Daily, Jess Nelson - Thursday, July 14, 2016
Email marketers are expected to review open rates, click rates, spam complain ...
- Can the New Advertising Currency 'Time-Spent' Change Ad Tech?
Real-Time Daily, Maciej Zawadziński - Thursday, July 14, 2016
Engagement is at the center of a new movement in digital advertisi ...
- Why Most Agencies Stay Away from ROI Metrics
MAD, Mike Le - Thursday, July 7, 2016
Within today's business culture, increasingly driven by e-commerce, marketers want to kn ...
- Nativo Taps ComScore For Contextual Targeting
Publishers Daily, Erik Sass - Tuesday, July 5, 2016
The new program allows marketers to deliver native ads based on comScore ...
- MRC Outlines Mobile Viewability Metrics
Mobile Marketing Daily, Gavin O'Malley - Tuesday, June 28, 2016
As promised, The Media Rating Council (MRC) has issued guidelines on mobi ...
- xAd Teams With comScore For Mobile Attribution Solution
Mobile Marketing Daily, Ben Frederick - Friday, June 24, 2016
xAd, a location intelligence firm, announced a partnership with comScore this wee ...
- ARF Conference Explores Metrics For Creative -- And Children
MediaDailyNews, Charlene Weisler - Thursday, June 23, 2016
We talk a lot about data in media measurement these days, b ...
- Why Is OOH Programmatic Media Buying Problematic?
Real-Time Daily, Jerry Gondek - Wednesday, June 22, 2016
Proponents of programmatic media buying promise far greater efficiency, speed and flexibili ...
- What's Your Data Really Made Of?
Real-Time Daily, Jeff Collins - Tuesday, June 21, 2016
Today, our data has been processed so much that we often fi ...
- Twitter Updates Fabric Apps With New Metrics
Mobile Marketing Daily, Ben Frederick - Friday, June 10, 2016
Twitter announced updates to its Fabric mobile app this week. Developers wi ...
- Putting The T- In TRPs: How Gildan Leveraged Programmatic To Target Better
Television News Daily, Joe Mandese - Saturday, June 11, 2016
At the MediaPost TV Summit, Levelwing's Steve Parker Jr. showed five spo ...
- The $735,000 Effective CPM
Show Daily, Joe Mandese - Thursday, June 9, 2016
When it comes to the 2016 Presidential campaign, the most effective C ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Show Daily, Joe Mandese - Thursday, June 9, 2016
GoDaddy is well known for its extravagant use of TV media buy ...
- 4 Ways The Quest For Quality Will Reshape OTT
Television News Daily, Ted Middleton - Monday, June 6, 2016
OTT insiders agree: quality is the main differentiator between providers in o ...
- Some Publishers Blazing Trail With Still-Nascent Attention Metrics
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Allison Schiff reports that some publishers are beginning to embrace attenti ...
- TV Audience Fragmentation And Metrics Issues: One Step Forward...
Audience Buying Insider, Karlene Lukovitz - Friday, May 27, 2016
The past week saw two developments that, while not directly connected, spe ...
- Facebook Takes On Google With Network Extension And Video Offering
Around the Net In MAD London, Sean Hargrave - Tuesday, May 17, 2016
Facebook is ratcheting up the competition with Google with a "major extensio ...
- Prioritizing Metrics Will Center Your Strategy & Resources
Online Spin, Cory Treffiletti - Wednesday, May 11, 2016
Remember when the role of a marketer was simple? You had t ...
- Mars Shows Marketing And Sales Are Merging - Time For Marketing To Swap 'Likes' For ROI?
London Blog, Sean Hargrave - Tuesday, May 10, 2016
Marketing and sales are close to merging. It's an exciting time f ...
- Is 100% Viewability 100% Necessary? Maybe Not
Real-Time Daily, Tobi Elkin - Monday, May 9, 2016
Goodway Group, a managed-services programmatic media firm, on Monday released a whi ...
- Bluewolf Releases Digital Marketing Assessment
Email Marketing Daily, Jess Nelson - Tuesday, May 3, 2016
Consulting agency Bluewolf announced the release of Digital Marketing Assessment on Monda ...