- xAd Teams With comScore For Mobile Attribution Solution
Mobile Marketing Daily, Ben Frederick - Friday, June 24, 2016
xAd, a location intelligence firm, announced a partnership with comScore this wee ...
- ARF Conference Explores Metrics For Creative -- And Children
MediaDailyNews, Charlene Weisler - Thursday, June 23, 2016
We talk a lot about data in media measurement these days, b ...
- Why Is OOH Programmatic Media Buying Problematic?
Real-Time Daily, Jerry Gondek - Wednesday, June 22, 2016
Proponents of programmatic media buying promise far greater efficiency, speed and flexibili ...
- What's Your Data Really Made Of?
Real-Time Daily, Jeff Collins - Tuesday, June 21, 2016
Today, our data has been processed so much that we often fi ...
- Twitter Updates Fabric Apps With New Metrics
Mobile Marketing Daily, Ben Frederick - Friday, June 10, 2016
Twitter announced updates to its Fabric mobile app this week. Developers wi ...
- Putting The T- In TRPs: How Gildan Leveraged Programmatic To Target Better
Television News Daily, Joe Mandese - Saturday, June 11, 2016
At the MediaPost TV Summit, Levelwing's Steve Parker Jr. showed five spo ...
- The $735,000 Effective CPM
Show Daily, Joe Mandese - Thursday, June 9, 2016
When it comes to the 2016 Presidential campaign, the most effective C ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Show Daily, Joe Mandese - Thursday, June 9, 2016
GoDaddy is well known for its extravagant use of TV media buy ...
- 4 Ways The Quest For Quality Will Reshape OTT
Television News Daily, Ted Middleton - Monday, June 6, 2016
OTT insiders agree: quality is the main differentiator between providers in o ...
- Some Publishers Blazing Trail With Still-Nascent Attention Metrics
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Allison Schiff reports that some publishers are beginning to embrace attenti ...
- TV Audience Fragmentation And Metrics Issues: One Step Forward...
Audience Buying Insider, Karlene Lukovitz - Friday, May 27, 2016
The past week saw two developments that, while not directly connected, spe ...
- Facebook Takes On Google With Network Extension And Video Offering
Around the Net In MAD London, Sean Hargrave - Tuesday, May 17, 2016
Facebook is ratcheting up the competition with Google with a "major extensio ...
- Prioritizing Metrics Will Center Your Strategy & Resources
Online Spin, Cory Treffiletti - Wednesday, May 11, 2016
Remember when the role of a marketer was simple? You had t ...
- Mars Shows Marketing And Sales Are Merging - Time For Marketing To Swap 'Likes' For ROI?
London Blog, Sean Hargrave - Tuesday, May 10, 2016
Marketing and sales are close to merging. It's an exciting time f ...
- Is 100% Viewability 100% Necessary? Maybe Not
Real-Time Daily, Tobi Elkin - Monday, May 9, 2016
Goodway Group, a managed-services programmatic media firm, on Monday released a whi ...
- Bluewolf Releases Digital Marketing Assessment
Email Marketing Daily, Jess Nelson - Tuesday, May 3, 2016
Consulting agency Bluewolf announced the release of Digital Marketing Assessment on Monda ...
- Email Needs Metrics That Speak The Language Of Business
Email Insider Europe, Sean Hargrave - Wednesday, April 27, 2016
Automation is making email central to measuring the customer journey, yet ...
- TV Business Targets Digital Viewership Claims With Proposed Measurement Standard
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 26, 2016
The Video Advertising Bureau, a TV trade group, is proposing metrics th ...
- Patience: New TV/Digital Currency Still Not Here
TV Watch, Wayne Friedman - Tuesday, April 26, 2016
Your future TV/digital currency is still a year or two away. Wh ...
- Ad Week Europe Shows The Importance Of Swapping 'Likes' For Board Room Talk
London Blog, Sean Hargrave - Friday, April 22, 2016
Want to make CEO? Give up 'likes' for the business metrics th ...
- Viewability And Programmatic Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, April 15, 2016
Ooyala general manager Scott Braley spoke with eMarketer about how marketers a ...
- Advanced Measurement: Not Just For Enterprise Brands Anymore
Metrics Insider, Anto Chittilappilly - Tuesday, April 12, 2016
Historically, most marketers have assumed that only companies with significant marketing budge ...
- Branding With A Purpose
Online Spin, Dave Morgan - Thursday, April 7, 2016
Why do we so often find ourselves tiptoeing around, afraid of offendi ...
- Twitter Updates Conversion Lift Reports To Determine Ad Effectiveness
Social Media & Marketing Daily, Ben Frederick - Wednesday, April 6, 2016
Social-media platform Twitter updated its conversion lift reports today to help advertise ...
- What's The Value Of A Digital Ad? ComScore Has Some Ideas
Metrics Insider, Charlene Weisler - Tuesday, April 5, 2016
ComScore, known in the industry as the expert in digital measurement, whi ...
- Advertising Works -- And How!
Metrics Insider, Josh Chasin - Friday, April 1, 2016
Sometimes I worry that we digital cognoscenti can get so lost ...
- How Do You Measure Email Success?
Email Marketing Daily, Jess Nelson - Thursday, March 24, 2016
eTrigue Corporation, a marketing automation services provider, released a new A/B ema ...
- Three Missing Metrics For Email Marketing
Email Insider, George Bilbrey - Wednesday, March 23, 2016
A long-time colleague posted a question to an email marketing list ...
- Measurement, Tech, UX Meet In Primer On Improving Viewability For Publishers
Metrics Insider, Sherrill Mane - Wednesday, March 23, 2016
The Interactive Advertising Bureau has just released a Primer on Improving Viewabili ...
- ARF Re!Think 2016 Pushes Measurement Envelope
MediaDailyNews, Charlene Weisler - Monday, March 21, 2016
While this year's Advertising Research Foundation Re!Think conference explored how advertising work ...