- ARF Re!Think 2016 Pushes Measurement Envelope
MediaDailyNews, Charlene Weisler - Monday, March 21, 2016
While this year's Advertising Research Foundation Re!Think conference explored how advertising work ...
- comScore Partners With Adobe For Cross-Device Measurement
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2016
Days after announcing a big cross-platform audience measurement deal with Viacom, comSco ...
- UK Email Engagement Jumps in 2015; Trouble Ahead For Retail?
Email Marketing Daily, Jess Nelson - Thursday, March 17, 2016
Average email clicks and opens improved year-over-year in the United Kingdom, accordi ...
- Beyond 'Transparency': Let's Talk About Accountability
RTBlog, Tobi Elkin - Thursday, March 17, 2016
Most people in the ad-tech universe are talking about transparency in o ...
- Time Inc., Nielsen Catalina Put Print In Cross-Platform Measurement Mix
Publishers Daily, Erik Sass - Tuesday, March 15, 2016
The service, available to CPG advertisers, brings together different forms of measureme ...
- Responsible Measurement: Protect Your Customers And Your Brand
Data and Targeting Insider, Anto Chittilappilly - Tuesday, March 15, 2016
Marketers don't want their brand to be the first that comes ...
- AAM New Products Aim To Help Publishers Get Verified Metrics
Publishers Daily, Sara Guaglione - Friday, March 11, 2016
The Alliance for Audited Media (AAM) introduced three new products designed ...
- ARF Re!Think 2016 Will Explore How Advertising Works Today
MediaDailyNews, Charlene Weisler - Thursday, March 10, 2016
Get ready for the Advertising Research Foundation's annual Re!Think conference, which ru ...
- A Scalable Method Of Identifying Ads: Interview with Ad-ID's Harold Geller
MediaDailyNews, Charlene Weisler - Monday, March 7, 2016
Harold Geller, chief growth officer of Ad-ID LLC, actually studied to ...
- TV's Renaissance Will Be Born From Better Attribution Data
MAD London, Calum Smeaton - Monday, March 7, 2016
When television advertising is so expensive, the need for better attribution h ...
- ITV Chief Says Concerns Over Digital's Effectiveness Drive TV Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
ITV's chief executive Adam Crozier has questioned the effectiveness of online advertisin ...
- Pixalate Launches TruReach Metric For More Holistic View Of Inventory Quality
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Pixalate, a global intelligence platform and real-time fraud protection provider, on Thursd ...
- Time To Rethink Social Media Metrics?
Metrics Insider, Sean Hargrave - Friday, February 26, 2016
A tiny 3% of CMOs are enthusing over social. Is it becau ...
- Deliverability Critical To Email Success
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Data solutions provider Return Path found that the average rate of emai ...
- Are TV Networks' Viewer Declines NPX-Related?
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2016
TV networks have now witnessed their first double-digit percentage declines since Niels ...
- Cardlytics' New Product Aims To Close The Offline/Online Loop
Real-Time Daily, Felicia Greiff - Thursday, February 25, 2016
Cardlytics, an ad-tech company that uses purchase intelligence to inform clients' marketin ...
- Beyond Viewer Metrics: Defining The Greater Value Of Netflix
MediaDailyNews, Laura Wendt - Wednesday, February 24, 2016
Regardless of your point of view on these metrics, the bigger questi ...
- Mobile Uniques Spike On Valentine's Day
Real-Time Daily, Joe Mandese - Wednesday, February 24, 2016
Whether it had anything to do with Americans forgetting to put somethi ...
- Pixability Puts Windows In The Walled Garden
VidBlog, P.J. Bednarski - Tuesday, February 23, 2016
Pixability's v4 helps advertisers place messages on four major platforms' "walled garden ...
- CMOs Want To Know: Which Naked Disney Princess Are You?
Online Spin, Maarten Albarda - Monday, February 22, 2016
No worries, today's column is not about anything naked, Disney or princesse ...
- If Netflix Is No. 1 U.S. TV Network -- And It Doesn't Sell Ads -- Should You Care?
TV Watch, Wayne Friedman - Monday, February 22, 2016
Folks everywhere from NBCUniversal to Nielsen and comScore are wondering: What a ...
- Podcasts Face Ad Hurdles Over Concerns About Measureent And Scale
Around the Net in Real-Time, Tobi Elkin - Thursday, February 18, 2016
The Wall Street Journal Reports that podcasts, while a hit with listene ...
- Beyond Viewer Metrics: Defining The Greater Value Of Netflix
MediaDailyNews, Laura Wendt - Thursday, February 18, 2016
The "problem" of understanding how many people watch Netflix programs and w ...
- Ditto, Tickr Partnership Tracks Metrics For Photos In Social
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 17, 2016
What do you get when crossing photo analytics for social media a ...
- Political Influentials By the Numbers
Metrics Insider, Sherrill Mane - Wednesday, February 17, 2016
The media business typically accepts the usual spending windfall during election yea ...
- Updating Your TV Attribution: Where's the Beef?
Metrics Insider, Anto Chittilappilly - Friday, February 12, 2016
Impressions and rating points are good indicators of how many people s ...
- Amobee Analyzes Online Metrics, As Political News Becomes More Interactive
MediaDailyNews, Philip Rosenstein - Tuesday, February 9, 2016
With the increase in traffic to many political news sites, CNN, Politic ...
- Advertisers Really ARE Wasting Half Their Money On Spray-And-Pray Display
Data and Targeting Insider, Sean Hargrave - Monday, February 8, 2016
It's the oldest cliche in the book, but the latest figures fr ...
- Inside Today's Digital Household
Metrics Insider, Josh Chasin - Friday, February 5, 2016
There was a time when understanding consumer use of the Internet w ...
- Beware 'Clickwrap' Contracts For Personal Genomics Services
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
Some personal genomics use “clickwrap” contracts, the typical scrolling legalese few peop ...