- Inside Today's Digital Household
Metrics Insider, Josh Chasin - Friday, February 5, 2016
There was a time when understanding consumer use of the Internet w ...
- Beware 'Clickwrap' Contracts For Personal Genomics Services
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
Some personal genomics use “clickwrap” contracts, the typical scrolling legalese few peop ...
- Getting Beyond Primitive Attribution Modeling
Real-Time Daily, James Rhee - Monday, February 1, 2016
Now that it's 2016, there's certainly one thing on which the digit ...
- Q&A With ClickTale's Tal Schwartz
MediaDailyNews, Charlene Weisler - Wednesday, January 27, 2016
Tal Schwartz, founder of ClickTale, started his data-oriented career at an investme ...
- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting th ...
- What To Look For In Facebook Earning Stats
Around the Net in Video, P.J. Bednarski - Wednesday, January 27, 2016
Wall Street will be looking at ARPU, or average revenue per use ...
- iSpot.TV Provides New Metrics To Track Ads In Real-Time
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Expanding its efforts to measure traditional TV commercial activity, TV advertising research ...
- Viacom, Canvs Partner To Interpret Millennials' Language On Social Media
Mobile Marketing Daily, Ben Frederick - Monday, January 25, 2016
Viacom's marketing and creative team, Viacom Velocity, on Monday announced a partnersh ...
- The Effort Vs. Engagement Metric
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 19, 2016
Chris Lake things advertising needs another metric, so he created one. ...
- 5 Emerging Marketing Trends That Require Advanced Measurement
Metrics Insider, Anto Chittilappilly - Thursday, January 14, 2016
The Internet of Things is driving rapid change in consumer behavior a ...
- NBCU's Yaccarino Blasts Nielsen Inaccuracies
MediaDailyNews, Wayne Friedman - Friday, January 8, 2016
Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal, didn ...
- Data Tool Pairs Targeting Technology With Brand-Lift Studies
Around the Net in Real-Time, Phyllis Fine - Thursday, December 31, 2015
Marketers struggling to quantify the impact of mobile ads now have n ...
- Click-Throughs, Impressions Dying Metrics For Some Media
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 31, 2015
The page view, similar to the click-through, was once the key way th ...
- A Metrics Miracle
Metrics Insider, Josh Chasin - Tuesday, December 22, 2015
Josh Chasin is a poet -- and he knows it -- wi ...
- For Best Results: Big Data, Meet Media Research
Data and Targeting Insider, Josh Chasin - Monday, December 21, 2015
I've been thinking a lot about the deployment of Big Data asse ...
- The Year That Was
Metrics Insider, Sherrill Mane - Thursday, December 17, 2015
And what a year it was. The digital industry, with help fr ...
- IAB UK Is Right To Call Social A 'Teenager' -- Time It's Grounded Until It Can Act Like An Adult?
London Blog, Sean Hargrave - Wednesday, December 16, 2015
The latest IAB UK figures have given social the "teenager" label. It ...
- National TV Ad Prices Surge In October, Follow Seasonal Demand Pattern
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2015
The price of national TV advertising time jumped 21 index points betwe ...
- Fanatics, Domino's, Groupon Lead In App Satisfaction
Data and Targeting Insider, Steve Smith - Friday, December 11, 2015
Retail apps that capture and facilitate mobile moments gain approval and loyal ...
- Rethinking Traditional Audience Measurement Through A Digital Framework
Metrics Insider, Josh Chasin - Friday, December 11, 2015
What would a video measurement system look like if one were ...
- Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2015
"The mobile Web isn't dead," says Jerry Dischler, VP of product ...
- TV Of Tomorrow: Changing Ad Models, Provable ROI
MediaDailyNews, Charlene Weisler - Wednesday, December 9, 2015
Tracy Swedlow, editor in chief of InteractiveTV Today, is a futurist w ...
- Lifestyle Content Looms Large in 'NYT' Most Read List
The Daily Blog, Erik Sass - Wednesday, December 9, 2015
The New York Times' Upshot blog, which specializes in 'splaining things wi ...
- Netflix Numbers Coming? TV Execs Really Want To Know
TV Watch, Wayne Friedman - Wednesday, December 9, 2015
We still don't know how many people watch a particular Netflix sh ...
- Index Benchmarks Daily Supply Of Digital Uniques: Finds Holidays, Not News, Make A Cyber Difference
Real-Time Daily, Joe Mandese - Monday, December 7, 2015
In a finding that reinforces a Norman Rockwell view of Thanksgiving, America ...
- Defining Probabilistic Data, And Using Embedded Marketing Management
Online Spin, Cory Treffiletti - Wednesday, December 2, 2015
Do you know the difference between probabilistic and deterministic audience data ...
- What Publishers Think Of Instant Articles
Around the Net In Publishing, Gavin O'Malley - Tuesday, December 1, 2015
NiemanLab surveys some of the 18 publishers presently participating in Facebook’s Insta ...
- Responsible Measurement: Protect Your Customers And Your Brand
Metrics Insider, Anto Chittilappilly - Tuesday, December 1, 2015
Marketers don't want their brand to be the first that comes ...
- Mystery Solved On Where Unviewable Ads Go To Die
London Blog, Sean Hargrave - Monday, November 30, 2015
Meetrics has compiled a list of why ads are unviewable, and althou ...
- Fox Doesn't Want To Release Live Program Ratings? OK. What About C3 Ratings?
TV Watch, Wayne Friedman - Monday, November 30, 2015
Recently, Fox executives announced the network wasn't going to release live progr ...