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What Publishers Think Of Instant Articles

NiemanLab surveys some of the 18 publishers presently participating in Facebook’s Instant Articles initiative. Among other improvement, Julia Beizer, director of mobile products at The Washington Post, wants to see more metrics. “We’re working with Facebook to try to develop even deeper metrics on what we’re seeing on the shares front, what we’re seeing in terms of video views, and all that, and hopefully learning more,” she tells NiemanLab.

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