- Snapchat Is A Measurement Challenge
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 24, 2015
Snapchat is peceived as a vital tool for engaging with youth a ...
- Urban Airship Launches Insights To Leverage Data, Pinpoint ROI
Mobile Marketing Daily, Jess Nelson - Wednesday, November 18, 2015
Urban Airship, a mobile engagement company, today announced a new mobile audien ...
- How Targeting Life Events Allows Brands to Better Understand Audiences
Real-Time Daily, Joseph Lavan - Wednesday, November 18, 2015
I have a confession to make. I recently got bored at wo ...
- TV Biz Now Like House Full Of Termites
MediaDailyNews, Charlene Weisler - Wednesday, November 18, 2015
What is the future of television? That simple question seems to ro ...
- How To Measure The Impact Of Holiday Promos
Metrics Insider, Anto Chittilappilly - Tuesday, November 17, 2015
Although this is a critical time of year for marketers in ma ...
- Mobile Will Drive Targeting Revolution
MoBlog, Gavin O'Malley - Wednesday, November 18, 2015
Most marketers realize that the future of mobile advertising lies in mo ...
- Which Comes First: The Data Or The Story?
Online Spin, Cory Treffiletti - Wednesday, November 18, 2015
The data-story debate has only just begun, but it has the potenti ...
- Viewbix Launches Video Analytics Platform
Real-Time Daily, Felicia Greiff - Thursday, November 12, 2015
Video engagement platform Viewbix has debuted new analytics capabilities with Viewbix Insight ...
- Let's Not Forget: Digital Advertising Moves Products
Metrics Insider, Josh Chasin - Wednesday, November 11, 2015
Lately it seems as if every article I read about digital advertisi ...
- Sky Looking To Price Media Around Outcomes Rather Than CPMs
Around the Net In MAD London, Sean Hargrave - Monday, November 9, 2015
Sky wants to be able to plan and trade its TV med ...
- The Viewability Trio: Ad Ops, Measurement Science, And Research
Metrics Insider, Sherrill Mane - Thursday, November 5, 2015
Throughout the transition to the viewable impression as the core currency ...
- Can A Viewer's Brain Provide Useful Data For Marketers And TV Networks?
TV Watch, Wayne Friedman - Thursday, November 5, 2015
What do people really think about TV commercials? Seems that TV networ ...
- Q&A: Monica C. Smith Of i.Predictus
MediaDailyNews, Charlene Weisler - Monday, November 2, 2015
Monica C. Smith, CEO and founder of i.Predictus, started her career ...
- MRC Issues Ad Fraud Rules
MediaDailyNews, Erik Sass - Tuesday, October 27, 2015
Amid growing concern over online advertising fraud, the Media Rating Council h ...
- TV Attribution: Where's the Beef?!
Metrics Insider, Anto Chittilappilly - Tuesday, October 27, 2015
Impressions and rating points are good indicators of how many people s ...
- B2B Marketers Still Struggle To Integrate Video, Email
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
The vast majority of B2B marketers utilize online video, but only 5 ...
- TV Bigwigs Debate Data, Industrywide Groups
MediaDailyNews, Charlene Weisler - Wednesday, October 21, 2015
How often does one go to a sales-oriented conference and hear panelis ...
- Rethinking Traditional Audience Measurement Through A Digital Framework
Metrics Insider, Josh Chasin - Thursday, October 22, 2015
What would a video measurement system look like if one were ...
- Rentrak Partners With Gower Street Analytics To Improve Movie Metrics
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2015
While all eyes are on what the new combination of comScore a ...
- Rethinking The Single Currency Model
Metrics Insider, Josh Chasin - Friday, October 16, 2015
One of the long-standing assumptions in audience measurement has been the noti ...
- Email Deliverability Rates Drop In 2015
Email Marketing Daily, Jess Nelson - Tuesday, October 13, 2015
Some 21% of sent email messages don't reach their intended recipients, accordi ...
- Social Must Measure Business Meaning Of Emoji Reactions - No Just Counting 'Wows'
London Blog, Sean Hargrave - Tuesday, October 13, 2015
Social may soon get "reaction" emojis -- let's hope they are ...
- Nielsen Expands Mobile Measurement
Mobile Marketing Daily, Gavin O'Malley - Monday, October 12, 2015
Nielsen has expanded mobile measurement for its Digital Ad Ratings to s ...
- Give Marketers A Break: Not All Metrics Have To Be Units Sold
Data and Targeting Insider, Sean Hargrave - Monday, October 12, 2015
Marketers get a hard time for metrics not always reflecting hard sale ...
- UX And The Art And Science Of Measurement
Metrics Insider, Sherrill Mane - Thursday, October 8, 2015
Last week at the IAB MIXX Conference, I had the pleasure ...
- SymphonyAM Is On The Videopulse Of Measurement
MediaDailyNews, Charlene Weisler - Tuesday, October 6, 2015
Charles Buchwalter is president and CEO of SymphonyAM, which just launched ...
- The Cult Of Accountability
MediaDailyNews, Bryan Noguchi - Friday, October 2, 2015
With so shockingly few converts, it's easy to believe that the mant ...
- Rentrak Starts TV Ratings Service For Syndicated Programs
MediaDailyNews, Wayne Friedman - Monday, October 5, 2015
After many years of offering TV station ratings and TV network viewi ...
- Hey, What About Metrics For Brand Marketers?
Metrics Insider, Anto Chittilappilly - Friday, October 2, 2015
Recently, I was talking to the CMO of a large brand w ...
- comScore, Rentrak To Merge, Take On Nielsen
MediaDailyNews, Wayne Friedman, Laurie Sullivan - Tuesday, September 29, 2015
Making a major move for new digital and traditional media measurement servic ...