- Facebook Debuts Mobile Ad Products To Lure TV Dollars
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 28, 2015
On the eve of Advertising Week, Facebook unveiled several new mobile-focused ...
- The Problem Of Measuring Programmatic Video Success
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
According to eMarketer, nearly 70% of UK and US marketers have mov ...
- Facebook Sets Out Stall As TV Extension With Metrics Master Stroke
London Blog, Sean Hargrave - Monday, September 28, 2015
Facebook bringing tv metrics to social is a master stroke in bei ...
- AMC, Rentrak Team Develop Demographic Reach Metrics
MediaDailyNews, Wayne Friedman - Thursday, September 24, 2015
Rentrak and AMC Networks have struck a partnership to develop a cross-platfo ...
- Three In Four Marketers Wrong In Thinking Awareness Means Effectiveness, Study Finds
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Some 76% of marketers are using the wrong measurements to track a ...
- Facebook To Offer Better Viewability Verification
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
Advertisers will soon have the option to pay for an ad ...
- Unilever Labels Viewability Metrics 'Preposterous'
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Unilever has ramped up its calls for better online ad measurability, a ...
- WPP And Unilever Video Woes Mean Human Viewability Metrics Are A Must
London Blog, Sean Hargrave - Thursday, September 17, 2015
It's not just a technical debate any more -- proving that a ...
- Digital And Data's Relentless Transformation Of Media Industry Continues
Online Spin, Dave Morgan - Thursday, September 17, 2015
Digital and data are rolling over the legacy establishments of the med ...
- Measurement: Data In & Data Out
Online Spin, Cory Treffiletti - Wednesday, September 16, 2015
The data-driven marketing industry is extremely focused on 50% of the sto ...
- 'Choice' In The Subject Line Boosts Engagement
Email Marketing Daily, Laurie Sullivan - Friday, September 11, 2015
Marketers sent more email between April and June 2015. Some 52% ...
- Freewheel Starts Council For Premium Video
MediaDailyNews, Wayne Friedman - Monday, September 14, 2015
Looking to mark a clear distinction among the wide variety of digit ...
- Brands Improving On Social Integration, Struggling With Meaningful Metrics
Around the Net In MAD London, Sean Hargrave - Tuesday, September 8, 2015
A survey of 2,885 marketers at top US brands by CMO Surv ...
- Why Viewability Metrics Can't Predict Advertising ROI
Real-Time Daily, Julia Amorim - Friday, August 28, 2015
Buyers of digital advertising want their ads to be seen-a point ...
- Strategies Need Data Storytellers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 27, 2015
CEOs wants to see results. Measurement tools don't always tell the stor ...
- Writing Monthly Checks To CBS ABC, Fox, And NBC? When Do I Start?
TV Watch, Wayne Friedman - Thursday, August 27, 2015
Senior execs at Netflix must be rolling their eyes over the curre ...
- Embrace Organizational Change To Adopt New Marketing Technology
Metrics Insider, Anto Chittilappilly - Tuesday, August 18, 2015
Getting an entire marketing organization to adopt a new technology or methodolo ...
- Marketing Nirvana: Hold Advertisers To More Accountability
MediaDailyNews, Steven Lee - Monday, August 17, 2015
After laying down a foundation of reach with guaranteed GRPs, advertisers n ...
- Programmatic Pain Points And The Measurement Cure-All
Metrics Insider, Josh Chasin - Thursday, August 13, 2015
Last week AdExchanger put out a research report on "The State ...
- Building The Orchestra And Conducting The Symphony
Metrics Insider, Sherrill Mane - Thursday, August 6, 2015
In 2014, the IAB released a whitepaper entitled "Defining and Measuring Digit ...
- comScore Validates Measurement For Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2015
Third-party ad validation for some Google products got a shot in t ...
- Content Marketing Measurement Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 4, 2015
Avinash Kaushik shares how he thinks about two strategies he calls t ...
- Key Statistics To Watch For Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 24, 2015
Richard Stokes wants to know if marketers are tracking what he conside ...
- Brands Missing Opportunity To Measure Consumer Sentiment
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 22, 2015
Advertisers are missing an opportunity to create new metrics to measure thin ...
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
Real-Time Daily, Joe Mandese - Wednesday, July 22, 2015
In an effort to "de-risk" the cost of buying media, a mobi ...
- Mobile Video Ads: Viewability In Eye Of The Beholder
Video Insider, Alvin Bowles - Wednesday, July 22, 2015
Viewability is a major priority in all digital advertising today, but nowhe ...
- Building A Single Currency For Marketing Measurement
Metrics Insider, Anto Chittilappilly - Tuesday, July 21, 2015
Though recently there has been criticism of the single-currency model, a sing ...
- New Metrics Required For Measuring Content
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
Forget the likes, clicks and impressions. The advertising industry needs new metri ...
- Rethinking The Single Currency Model
Metrics Insider, Josh Chasin - Friday, July 17, 2015
One of the long-standing assumptions in audience measurement has been the noti ...
- Best-Performing TV Shows? Look To Ad Revs, Not Ratings
TV Watch, Wayne Friedman - Wednesday, July 15, 2015
TV networks would love for business reporters to stop writing about ...