- Best-Performing TV Shows? Look To Ad Revs, Not Ratings
TV Watch, Wayne Friedman - Wednesday, July 15, 2015
TV networks would love for business reporters to stop writing about ...
- Google Offers A Better Way To View AdWords Display Reporting
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 7, 2015
Later this month, Google begin rolling out three new columns in AdWor ...
- It Takes More Than Just Data
Metrics Insider, Sherrill Mane - Tuesday, July 7, 2015
The spring season of industry conferences, upfronts and Newfronts is starting ...
- How Many Seconds For 'Viewable' Video? Your Choice -- Or Your Confusion?
TV Watch, Wayne Friedman - Wednesday, July 1, 2015
More variations on a commercial theme for digital video consumers to conside ...
- Social Listening Hampered By Sentiment Models
Social Media & Marketing Daily, Gavin O'Malley - Friday, June 26, 2015
Despite deep assurances from vendors, sentiment analysis remains a highly imperfect practic ...
- Online Advertising Is In Grave Danger. Can Sony And Friends Save It?
Online Spin, Kaila Colbin - Friday, June 26, 2015
The year was 1996. A friend of mine had created a W ...
- After Addressing Initial Video Viewability, These are the Metrics That Matter
Video Insider, Jeremy Ostermiller - Friday, June 26, 2015
As video commands a larger portion of advertising budgets, it's not surprisi ...
- Audience Data 2.0
Programmatic Insider, Brian Nadres - Thursday, June 25, 2015
The advertising industry has been using audience data in digital media f ...
- TV Still Top Medium In Usage, Reach
MediaDailyNews, Wayne Friedman - Tuesday, June 23, 2015
Little surprise from Nielsen's first look at weekly usage and reach ...
- Data Saves The CMO
Metrics Insider, Michael Kaushansky - Wednesday, June 24, 2015
On average, most CMOs hold that job for less than two years ...
- Programmatic TV: Groping For Translatable Measurements
Audience Buying Insider, Mitch Oscar - Friday, June 19, 2015
Charlene Weisler and I are putting the finishing touches on a seri ...
- 5 Steps Programmatic Must Take To Fully Deliver Its Promise To Brands
MAD London, Steve Filler - Thursday, June 18, 2015
Brand advertising is going through its biggest shakeup in years, thanks ...
- Broadcast, Cable Viewing Numbers Drop
MediaDailyNews, Wayne Friedman - Tuesday, June 16, 2015
Television viewing in May -- one of the final big months ...
- Running In Circles with Your Marketing? You Should Be
Metrics Insider, Anto Chittilappilly - Tuesday, June 16, 2015
While most people try to avoid running in circles, marketers are alwa ...
- Measurement Mandate At Upcoming ARF Event
MediaDailyNews, Charlene Weisler - Thursday, June 11, 2015
Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conferenc ...
- Re-Fact-Oring Viewability Measurement
Metrics Insider, Sherrill Mane - Wednesday, June 10, 2015
Nearly every day, the same questions arise about why viewability matters ...
- Havas Media Unveils Its 'Meta Quality Barometer'
MAD, Steve McClellan - Monday, June 8, 2015
Havas Media has unveiled what it is calling its "Meta Quality Baromete ...
- Google On Quest To Measure Every Moment In Customer Journey, Takes Brand Lift Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Google on Thursday took its Brand Lift metrics mobile and expanded featur ...
- The Importance Of Third-Party Measurement
Metrics Insider, Josh Chasin - Wednesday, June 3, 2015
In the media advertising business, third-party measurement is a cornerstone providing t ...
- Google Delivers On Need To Track Mobile Metrics, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2015
A growing need to track performance in mobile applications prompted Google ...
- Sharethrough Taps Nudge For Audience Attention Metrics
MediaDailyNews, Erik Sass - Friday, May 22, 2015
Native advertising platforms have been moving to address advertiser demands for mo ...
- How Bots Really Impact CTR
Metrics Insider, Niels Meersschaert - Tuesday, May 26, 2015
In a recent column, we discussed the impact of bots on CPM ...
- The Persona Is Dead, Long Live The Person
Online Spin, Gord Hotchkiss - Tuesday, May 26, 2015
First, let me go on record as saying that up to th ...
- Using Advanced Measurement To Optimize The 4 Ps Of Marketing
Metrics Insider, Anto Chittilappilly - Tuesday, May 19, 2015
Recently, I was visiting with my nephew, a curious and entrepreneurial four ...
- Yes, Creative and Data Can Be Friends
Metrics Insider, Charlene Weisler - Wednesday, May 13, 2015
Something strange happened at both the recent PeopleFront, as well as t ...
- Unvarnished Truths About Viewability
Metrics Insider, Sherrill Mane - Tuesday, May 12, 2015
I just had the privilege of opening a fascinating session at t ...
- Why It's Time to Step On The Scale
Programmatic Insider, James Green - Tuesday, May 12, 2015
Although we're only in Q2 of 2015, we're already seeing a tre ...
- Bridging the Gap Between On- and Offline Marketing With CRM
Metrics Insider, Dean Vegliante - Friday, May 8, 2015
The advertising industry currently stands at the beginning of an era, whe ...
- Want to Make TV And Video One Buy? Change The Cost Models
Video Insider, Katrin Ribant - Wednesday, May 6, 2015
Marketers dream of buying video and TV as a single channel. Fr ...
- For Best Results: Big Data, Meet Media Research
Metrics Insider, Josh Chasin - Wednesday, May 6, 2015
I've been thinking a lot about the deployment of Big Data asse ...