- Want to Make TV And Video One Buy? Change The Cost Models
Video Insider, Katrin Ribant - Wednesday, May 6, 2015
Marketers dream of buying video and TV as a single channel. Fr ...
- For Best Results: Big Data, Meet Media Research
Metrics Insider, Josh Chasin - Wednesday, May 6, 2015
I've been thinking a lot about the deployment of Big Data asse ...
- Nielsen Gives Roku, BrightRoll Measurement Accountability
Online Video Daily, Laurie Sullivan - Thursday, April 30, 2015
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursd ...
- Viacom Rolls Out Data-Driven Advertising Service
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
Viacom continues to add its data-driven offerings for advertisers, as it rol ...
- The Impression Is Dead. Long Live The Impression!
Native Insider, Roger Wu - Wednesday, April 29, 2015
How can we measure our new forms of native advertising? Currently, ...
- Marketing Is Now Even More Exciting - Here's Why!
Online Spin, Cory Treffiletti - Tuesday, April 28, 2015
Fellow Online Spinner Dave Morgan recently wrote a column on whether awarene ...
- Bots Change The Rules For CPMs More Than You Think
Metrics Insider, Niels Meersschaert - Tuesday, April 28, 2015
The CPM has long been our default currency, within both the dire ...
- Selling The $199 App: It Takes A Story
Show Daily, Tanya Gazdik - Monday, April 27, 2015
All of us are here because we are trying to create valu ...
- Nielsen Buy Segment Dips, Watch Biz Grows
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Nielsen offered up a mixed first-quarter financial picture -- primarily from tougher-than-expect ...
- Imperial College Wins Grant To Measure How Much Content Is Liked
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
The European Commission has awarded a EUR3.6m (GBP2.6m) grant to Imperial Colle ...
- Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein
MediaDailyNews, Charlene Weisler - Monday, April 20, 2015
It seems as if the accessibility of big data enables all typ ...
- Measurement Tactics For Optimizing Your Programmatic Buys
Metrics Insider, Anto Chittilappilly - Monday, April 20, 2015
One of my clients recently told me that he's spending a b ...
- Can Awareness and Attribution Live Together?
Online Spin, Dave Morgan - Thursday, April 16, 2015
For years, many folks in media have questioned whether brand advertising a ...
- Media Measurement For The NEXT New Media
Metrics Insider, Joe Laszlo - Wednesday, April 15, 2015
Every new media age waxes nostalgic for the simpler media that ca ...
- Three Surefire Ways To Get Yourself Fired This Week
Online Spin, Maarten Albarda - Monday, April 13, 2015
It's spring, the time to clean and start anew. Perhaps you ha ...
- Silver Linings Emerge From Dark Cloud Of Ad Fraud
Metrics Insider, Josh Chasin - Thursday, April 9, 2015
In the last year and a half, a good deal of lig ...
- The Smart Marketer's Alternative To Super-Sized Segments
Metrics Insider, Niels Meersschaert - Wednesday, April 1, 2015
Even as marketers and agencies get comfortable with the necessity of data-driv ...
- Do You Want to Shop Where They Analyze Your Eye Movements?
Email Insider, Peter Moloney - Tuesday, March 31, 2015
I was reading a news item recently about another startup in t ...
- Why The Ad Industry Needs To Go On A Cookie Diet
Metrics Insider, Andrew Monfried - Tuesday, March 31, 2015
To say that we're in the midst of a sea change ...
- Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
SearchBlog, Laurie Sullivan - Tuesday, March 31, 2015
Search marketers managing social budgets might see the cost per click ...
- Ad Effectiveness: Why Retargeting Metrics Aren't Telling the Whole Story
Metrics Insider, Anto Chittilappilly - Monday, March 23, 2015
This measurement scenario gets trickier when retargeting comes into play. While retargeti ...
- What Is Your Quit Rate?
Mobile Insider, Melinda Krueger - Tuesday, March 24, 2015
If you have an SMS or Push program, you may be neglecti ...
- Inevitable Impact Of TV-Derived Business Outcomes On This Year's Upfront
Audience Buying Insider, John Piccone - Friday, March 20, 2015
We are entering a new era of television history, an era whe ...
- C3 Or C7: Does It Really Matter?
MediaDailyNews, Steve Sternberg - Wednesday, March 18, 2015
Often times, new and ostensibly improved research makes people think they a ...
- CBS To Supply Metric 'Audit' For TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 17, 2015
Trying to get closer to what digital media has been delivering a ...
- Beautiful Ads Work -- What a Concept!
Metrics Insider, Sherrill Mane - Tuesday, March 17, 2015
Contrary to a popular notion in some digital ad circles today, intrusi ...
- ARF Re:Think 2015 Conference Comes To Town
MediaDailyNews, Charlene Weisler - Friday, March 13, 2015
There are many conferences in the media industry, but the Advertising Resear ...
- Facebook Still No. 1 For Teens -- But Is It No. 1 Ad Medium?
Online Spin, Maarten Albarda - Monday, March 16, 2015
Facebook is the truly big thing if you're after teens. As ...
- Cross-Platform Measurement And The Golden Spike
Metrics Insider, Josh Chasin - Thursday, March 12, 2015
After viewability and fraud, what's the biggest issue in digital metrics toda ...
- Native's Impact: Measuring Brand Clarity And Messaging
Native Insider, Eric Berry - Wednesday, March 11, 2015
The success of a display campaign is relatively easy to understand: W ...