- Targeting Your Wrist? Not So Fast, Apple
Data and Targeting Insider, Steve Smith - Monday, March 9, 2015
Only a small percentage of consumers interested in the wearable computing mark ...
- Facebook Warns Of Dips In 'Like' Count, Updates Metrics
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 6, 2015
In the coming days and weeks, Facebook is telling brands and oth ...
- Data Will De-Commoditize TV Advertising
Online Spin, Dave Morgan - Thursday, March 5, 2015
There is no question that data and digital approaches are going ...
- Mobile Display Impression Shares Growing
Online Media Daily, Laurie Sullivan - Tuesday, March 3, 2015
The performance of mobile banner advertisements doubled in Q4, with higher un ...
- What If You Can't Afford Predictive Analytics In Your Marketing Budget?
Email Insider, Peter Moloney - Tuesday, March 3, 2015
Twenty years ago, if you wanted a marketing piece to look goo ...
- In Defense Of Data And Its Purity As A Business Model
Metrics Insider, Jay Friedman - Tuesday, March 3, 2015
Talk about timing. I set out to write this column before t ...
- Descriptive, Predictive And Prescriptive Analytics
Email Insider, David Baker - Monday, March 2, 2015
Where does the Big Data discussion fit into your analytics discussion? Analyti ...
- Putting Data Into A Larger Context
Marketing Insider: Cross-Channel, Dan Swartz - Monday, March 2, 2015
Data from different channels, different campaigns and different audiences needs to ...
- How Digital Video Can Achieve The TV Standard: Verification AND Viewability
Video Insider, Alvin Bowles - Wednesday, February 25, 2015
The lines between what we watch on TV, desktop and mobile devic ...
- Video Metrics: Marketers Favor Views, Conversions, Brand Lift
Video Insider, Daisy Whitney - Tuesday, February 24, 2015
As the audience for digital video and the ads that come wi ...
- CIMM Gears Up For Challenge Of Measuring Kids And Teens
MediaDailyNews, Charlene Weisler - Sunday, February 22, 2015
CIMM (the Coalition for Innovative Media Measurement) just announced a new committ ...
- How To Avoid Snake Oil In Measurement Solutions
Metrics Insider, Anto Chittilappilly - Monday, February 23, 2015
On a recent business trip in New York, I came upon ...
- Guardian Seeks To Measure Native's Value To Brands
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
"Challenging" is the word Guardian Labs Managing Director Anna Watkins uses ...
- Better Will Always Outweigh Perfect In Audience Targeting
Audience Buying Insider, John Piccone - Friday, February 20, 2015
Since the dawn of TV, ad buyers and sellers have, for t ...
- Nielsen To Launch 'Ratings Stabilization' In 31 Markets
MediaDailyNews, Wayne Friedman - Thursday, February 19, 2015
Looking to "stabilize" its local TV measurement, Nielsen has announced a numb ...
- Viewability In Focus At Leadership Meeting
Metrics Insider, Sherrill Mane - Thursday, February 19, 2015
The recent IAB Annual Leadership Meeting (Feb 8-10), attended by more th ...
- The Rebranding Of A Century-Old Marketing Challenge
Online Spin, Maarten Albarda - Monday, February 16, 2015
Don't say I don't love you, dear reader, because today I ha ...
- Viewability Hot-Button Issue At IAB Summit
Metrics Insider, Josh Chasin - Wednesday, February 11, 2015
PHOENIX: The IAB held its Annual Leadership Meeting this past Sunday-Tuesday he ...
- The Two Dimensions Of Data
Online Spin, Cory Treffiletti - Wednesday, February 11, 2015
Data can be intimidating, but it doesn't have to be. The fa ...
- Vevo Posts Impressive Numbers
Around the Net in Mobile, Gavin O'Malley - Monday, February 9, 2015
Talk of a Vevo sale has recently quieted, but it’s posting us ...
- Social Should Be Measured, Not Counted
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
A set of guidelines has been published to inform brands how ...
- If We're Not Going To Use Digital's Metrics After All, Time To Bring In TV Metrics?
London Blog, Sean Hargrave - Wednesday, February 4, 2015
Digital marketing was supposed to be all about metrics, but even soci ...
- Balancing Art And Science To Track Campaign Performance
Metrics Insider, Paul Mandeville - Tuesday, February 3, 2015
Marketing, as a craft, is being reinvented in the digital age. Dav ...
- Facebook Vows To Improve Measurement Tools
Around the Net In MAD London, Sean Hargrave - Friday, January 30, 2015
Facebook will push investment into improving its measurement tools to reassure markete ...
- Facebook Launches 'Conversion Lift' Analysis To Measure Ad Impact
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
Facebook's "conversion lift" service is an effort to allow advertisers to measu ...
- 'The Guardian' Moves To Time Metric, Not Just Clicks
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
"The Guardian" has overhauled its site to sell advertisers on reader attentio ...
- It's Time For Time To Replace Meaningless Click-Throughs
London Blog, Sean Hargrave - Thursday, January 29, 2015
Click-through rates and impressions are now effectively meaningless and so, as "T ...
- Why Marketers Should Ditch Correlation (Even When It's Raining)
Metrics Insider, Anto Chittilappilly - Monday, January 26, 2015
During a recent business trip to San Francisco, I struck up ...
- 'Guardian' Gives Journos Keys To The Analytics Engine
MediaDailyNews, Erik Sass - Thursday, January 22, 2015
"The Guardian" has created a new audience analytics platform that is accessib ...
- Commodity Media Is Over: Q&A With Adaptly's Sean O'Neal
Online Media Daily, Charlene Weisler - Thursday, January 22, 2015
Sean O'Neal, president of Adaptly, has been in the advertising technology busine ...