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Facebook Launches 'Conversion Lift' Analysis To Measure Ad Impact

Facebook’s ‘conversion lift’ service is an effort to allow advertisers to measure the business driven by ads on the social network as it continues to grow its digital ad services. ‘Conversion lift’, introduced on the company blog, will attempt to measure impact by using advertisers’ conversion data from a Facebook campaign to compare people that have seen the ads to those that have not. The brand claims this will determine the additional business lift brands gain from placing ads on its platform.

Read the whole story at Marketing Week »

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