- Where Viewability Is Today -- And Why It's Critical For Digital's Tomorrow
Metrics Insider, Sherrill Mane - Tuesday, January 20, 2015
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a positi ...
- Programmatic Data Doctors To Watch In 2015
Programmatic Insider, Skip Brand - Tuesday, January 20, 2015
For programmatic to truly lead all forms of digital marketing, data exper ...
- Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
London Blog, Sean Hargrave - Thursday, January 15, 2015
Programmatic has one major trend for 2015. Stop allowing brands to p ...
- Twitter Data Helps TV Execs Gauge Show Success
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
Nielsen says adding deeper social media Twitter data to a new predicti ...
- On Viewability, Fraud, And Measurement Disparities
Metrics Insider, Josh Chasin - Wednesday, January 14, 2015
Two of the hottest issues in digital measurement right now are viewabili ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- CNN All Screen Taps Nielsen For OOH Metrics
MediaDailyNews, Wayne Friedman - Monday, January 12, 2015
Turner Broadcasting's CNN, fusing efforts around in-home and out-of-home viewing, has receiv ...
- Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 12, 2015
Revenue growth has become the top metric for marketers looking to quanti ...
- Three In Four Campaigns Underperformed Last Year
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
Three-quarters of marketing strategies and ad campaigns underperformed last year because markete ...
- Nielsen Taps ESPN's Enoch As Audience Chief, Succeeds McDonough
MediaDailyNews, Joe Mandese - Wednesday, January 7, 2015
Longtime ESPN researcher Glenn Enoch has been named senior vice president-audience insigh ...
- Six Things You Won't Believe Happened At CES. #5 Is EVERYTHING!
Online Spin, Joe Marchese - Thursday, January 8, 2015
Okay, great -- you clicked or opened the article. You can lea ...
- IPA To Publish New Social Measurement Guidelines
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
When it comes to measuring performance on social media, the discussion h ...
- A New Year's Resolution: Take Action On Insights
Metrics Insider, Anto Chittilappilly - Tuesday, January 6, 2015
How many times have you declared on Jan. 1 to lose weig ...
- The Trouble With CTR As A Campaign Metric
Metrics Insider, Lori Dekker - Tuesday, December 30, 2014
Now I know lots of folks in the industry are bashing t ...
- A Metrics Miracle
Metrics Insider, Josh Chasin - Monday, December 22, 2014
Twas the week before Christmas, when alone in my house/ I w ...
- Cleaning The Dust Off TV Preconceptions
Audience Buying Insider, John Piccone - Friday, December 19, 2014
When dust accumulates on an object, it loses its twinkle. Although t ...
- Google Releases Tool Predicting Path To Purchase
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 18, 2014
Customer journeys from search to purchase are all over the map. So ...
- IAB Admits 100% Viewability "Not Yet Possible"
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
Achieving 100 percent viewability measurement is "not yet possible" according to ...
- 3 TV Groups Form NewCoin To Investigate Local TV Metrics
MediaDailyNews, Wayne Friedman - Tuesday, December 16, 2014
Another effort to change legacy local TV measurement systems now comes ...
- Measuring Native Advertising
Native Insider, Roger Wu - Wednesday, December 17, 2014
We've heard about "native advertising" taking the mindshare in the ad wor ...
- Why Campaign Measurement Falls Short -- And Why Automotive Industry Is Best Test Case For New Strategy
Metrics Insider, Damian Garbaccio - Tuesday, December 16, 2014
Ever since the first display ad was shown back in 1995, markete ...
- What Predictive Analytics Means For Marketers
Metrics Insider, Doug Camplejohn - Tuesday, December 9, 2014
Most marketers know that big data contains valuable information that, when us ...
- Programmatic Measurement: Confirming The Outsize Value Of TV
Audience Buying Insider, Walt Horstman - Thursday, December 4, 2014
As programmatic brings a richer data-driven sensibility to TV planning, buying a ...
- Seeing Clearly With Your Analytics
Metrics Insider, Andrew Latzman - Tuesday, December 2, 2014
The fundamental role of analytics is to use data to gain insig ...
- Are You Listening For Your Key Customer Signals?
Email Insider, Loren McDonald - Tuesday, November 25, 2014
As the holiday shopping season shifts into high gear, your customers a ...
- An MRAID For Measurement
Metrics Insider, Joe Laszlo - Tuesday, November 25, 2014
At an IAB Mobile Center board meeting last year, a very sma ...
- ComScore Refines In-App Ad Metrics
MoBlog, Erik Sass - Friday, November 21, 2014
ComScore is expanding its mobile campaign measurement capabilities to include more preci ...
- Social Media Marketers Frustrated With ROI, Lack Of Buy-In
The Social Graf, Erik Sass - Friday, November 21, 2014
A decade into the social media era, the question of return ...
- It's Time For Industry To Change The Way TV Is Measured
Online Spin, Dave Morgan - Thursday, November 20, 2014
It may seem a bit like piling on, but I think th ...
- Besides Mobile Opens, Email Campaigns Achieve 4,300% ROI
Research Brief, Jack Loechner - Thursday, November 20, 2014
Year after year, email outperforms other marketing channels. According to the Dire ...