Nielsen Releases Total Content Ratings Schedule

Nielsen now has a schedule to release part of its Total Audience measurement system -- which is intended to be ready for next year’s TV upfront advertising marketplace.

Nielsen’s Total Content Ratings -- a piece of a Total Audience system, which also include Total Ad Ratings metric -- will be available to all Nielsen clients on March 1, 2017.

The Total Audience system looks to merge all traditional TV premium TV-video content and advertising data with that on digital media platforms.

Total Content Ratings consist of all TV program ratings and digital content ratings through 35 days; Total Ad Ratings will combine Nielsen’s current C3 and C7 TV ratings and digital ad ratings through 35 days. Nielsen did not disclose a schedule for Total Ad Ratings.

Nielsen has been slowly releasing some data to content/publishing owners for a few months now. Currently, “dozens of TV and digital media brands are enabled with components of Total Audience measurement.”



Starting August 1 of this year, Total Content Ratings were available to all participating publishers, who also had the ability to see other competing publishers' data.

In the fourth quarter of this year, Nielsen will begin to make select data available to media agencies and the press. Then on January 1, 2017, the Total Content Ratings will become fully available to media agencies and publishers -- although only select data will be made available to the press.

By March 1, 2017, the full Total Content Ratings will be available to all Nielsen clients.

1 comment about "Nielsen Releases Total Content Ratings Schedule".
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  1. Ed Papazian from Media Dynamics Inc, September 20, 2016 at 4:51 p.m.

    Yes, but except for Nielsen's "linear TV" peoplemeter findings the rest will all be based on the simplistic metric of the device having program or commercial "content" on its screen----not whether anyone claimed to be "watching". Do we really believe that the actual number of "viewers" per minute let alone per second---especially for commercials----can be determined in this manner across platforms? Does anyone believe that a claimed program viewer, watching on an old fashioned TV set in his/her home has the same degree of attentiveness or "real world" commercial exposure as an owner of a smartphone whose device has a 15 second commercial on its screen for only 3 seconds. Is the latter really the equivilant of the former and worth the same or a higher CPM? Or should these supposedly comparable findings be seriously adjusted---based on ad recall and ad impact data---to make them almost or more comparable?

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