- Facebook Launches 'Advanced Measurement' Ad Effectiveness Tool
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 8, 2017
Facebook rolled out a new tool called "Advanced Measurement" that's designed ...
- WPP's Sorrrell Says Facebook Metrics Doubt Is Not Affecting Budgets
Around the Net In MAD London, Sean Hargrave - Monday, March 6, 2017
Although CMOs have said they are concerned about Facebook measurement and impli ...
- P&G's Pritchard Reiterates Demands For Adland To Clean Up Its Act
Around the Net In MAD London, Sean Hargrave - Monday, March 6, 2017
Procter & Gamble's chief brand officer Marc Pritchard has dismissed objections ...
- Should Digital Media Sellers Adopt A Single Global Viewability Standard?
RTBlog, Tobi Elkin - Monday, March 6, 2017
While the big news last week was Snap's IPO, the news th ...
- Advertisers Wonder About Snap's Measurement
Around the Net in Video, P.J. Bednarski - Friday, March 3, 2017
Snap's popular mobile video ads start at $10,000 per month, while a ...
- Is Snap's IPO A Home Run Out Of The Box?
Real-Time Daily, Tobi Elkin - Friday, March 3, 2017
Snap Inc. is now a public company, with a market cap ...
- Alliance For Audited Media Launches Quality Certification Program
RTBlog, Tobi Elkin - Thursday, March 2, 2017
Add another media and measurement auditor to the mix. The Alliance f ...
- Ad Buyers Push Snapchat To Have Metrics Audited
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 1, 2017
With Google's YouTube and Facebook submitting to rigorous metrics audits by t ...
- The Role Of Pre-Bid Analysis In Helping Ensure Brand Safety
RTBlog, Tobi Elkin - Wednesday, March 1, 2017
Giovanni Strocchi, CEO of ADmantX, a provider of data and targeting service ...
- Unilever Reiterates Its Call For Transparency And Viewability -- Adland Must Take Note
London Blog, Sean Hargrave - Tuesday, February 28, 2017
Unilever is stepping up to stand alongside P&G on transparency, and t ...
- Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2017
Marketers risk miscalculating key metrics and return on investments for one ...
- Google Reminds Advertisers To Say Good-Bye To Converted Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 27, 2017
The letter warns advertisers and their agency partners that they only ha ...
- Google Agrees To YouTube Metrics Audit
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 21, 2017
Alphabet's Google will undergo a series of audits of its YouTube proper ...
- Is Facebook Really Dumb Enough To Put Video Revenue Ahead Of User Experience?
London Blog, Sean Hargrave - Wednesday, February 15, 2017
Putting ad metrics and revenue ahead of user experience, Facebook's auto pl ...
- How To Measure Native Ad Campaign Effectiveness
Native Insider, Tobi Elkin - Wednesday, February 15, 2017
One knock on native advertising is the lack of standard measurement tool ...
- National C3 TV Ratings Dip In January
Television News Daily, Wayne Friedman - Tuesday, February 14, 2017
Total national TV prime-time ratings among 18-49 viewers fell 5% to ...
- To Secure Transparency, Garden Owners Should Share Data
MediaDailyNews, Sree Nagarajan - Tuesday, February 14, 2017
Viewability is a good place to start, it doesn't go far enoug ...
- Facebook Reassures Advertisers, Undergoes MRC Audit
Social Media & Marketing Daily, Gavin O'Malley - Friday, February 10, 2017
As part of a broader effort to win back the trust ...
- Nielsen Q4 Improves, Total Audience Business Grows
Television News Daily, Wayne Friedman - Thursday, February 9, 2017
Fourth-quarter revenues were up 2% to $1.66 billion with net revenues sinki ...
- 3 Fundamental Changes in TV Measurement: Q&A With Qubole's Ashish Thusoo
MediaDailyNews, Charlene Weisler - Monday, February 6, 2017
Ashish Thusoo, CEO and co-founder Qubole, previously ran Facebook's Data Infrastructure tea ...
- Data Doesn't Lie -- People Do
Email Insider, David Baker - Monday, February 6, 2017
I've been reading a variety of 2016 benchmark trends. Things seem ...
- Think You'll Get the Biggest Bang for Your Super Bowl Spend? Think Again
Social Media & Marketing Daily, Scott Turner - Wednesday, February 1, 2017
With a price tag of $5.5 million for a 30-second spot ...
- Facebook Debuts Marketing Mix Modeling Portal
MoBlog, Gavin O'Malley - Tuesday, January 31, 2017
As part of a broader effort to help brands track campaign performan ...
- What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed
MediaDailyNews, Charlene Weisler - Monday, January 23, 2017
Ryan Reed, director of television and video solutions at Lotame, started h ...
- Google Largest Search, Display Ad Company On The Net, Per Analyst Estimate
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2017
Google's share of U.S. desktop search queries rose 10 basis points (bp ...
- Weak Ad Gains For Basic Cable, Higher Growth Forecast
Television News Daily, Wayne Friedman - Monday, January 23, 2017
Advertising gains will rise because of new metrics, according to a n ...
- Trump Inauguration Media Data -- TV, Digital -- Does It Matter?
TV Watch, Wayne Friedman - Tuesday, January 24, 2017
White House press secretary Sean Spicer keeps insisting that if you a ...
- Snap Disputes Ex-Employee's 'Preposterous' Allegations
Around The Net in Daily Online Examiner, Wendy Davis - Friday, January 20, 2017
Snap has filed papers denying former employee Anthony Pompliano's claims that t ...
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'
RTBlog, Tobi Elkin - Thursday, January 19, 2017
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a f ...
- Nativo Names Haake SVP Marketing, Hits Reset On Programmatic Display Mistakes
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Haake will be responsible for managing all the company's marketing efforts. " ...