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Advertisers Wonder About Snap's Measurement

  • Reuters, Friday, March 3, 2017 11:42 AM
Snap's popular mobile video ads start at $10,000 per month, while ads on the Discover feature, reserved for big publishers and brands, start at $50,000 per day, says Reuters. But like some other social sites Snap's ad measurement isn't audited by a third party and that makes some advertisers wary.

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