- iSpot.tv Adds Attribution Service To TV Ad Metrics
Television News Daily, Wayne Friedman - Wednesday, April 19, 2017
Attribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured ...
- The Importance Of Context In Reporting Ad Fraud
Real-Time Daily, Augustine Fou - Monday, April 17, 2017
Why is there rampant misunderstanding of ad fraud, even among participants ...
- Storytelling And Research: Fumbling Around In The Dark
Online Spin, Maarten Albarda - Monday, April 17, 2017
I think it's fair to say that consumers have embraced the n ...
- PowerInbox Launches AdServer To Analyze Ad Performance
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
PowerInbox launched a new advertising platform on Wednesday that converts traditional ema ...
- Low-Tech Or No-Tech Ways to Fight Ad Fraud
Real-Time Daily, Augustine Fou - Wednesday, April 12, 2017
Advertisers might think they need advanced technology solutions to detect and fig ...
- Twitter Announces Video Metrics Partnership
Around the Net In MAD London, Sean Hargrave - Tuesday, April 11, 2017
Given the controversy surrounding video transparency at the moment, it may co ...
- Facebook Urges Judge To Dismiss Class-Action Over Inflated Video Metrics
Daily Online Examiner, Wendy Davis - Tuesday, April 11, 2017
Bankrupt tech incubator Quirky and other marketers who are suing Facebook ov ...
- Twitter Partners With Third-Party Metrics Firms
Mobile Marketing Daily, Gavin O'Malley - Tuesday, April 11, 2017
Trying to prove its worth to brand partners, Twitter is expanding i ...
- Facebook Expands On Video Metrics In Page Insights
Online Video Daily, Laurie Sullivan - Monday, April 10, 2017
Facebook just released several improvements to Page Insights for video, such ...
- Digital Out-Of-Home Group Bows Programmatic Standards
Real-Time Daily, Philip Rosenstein - Tuesday, April 11, 2017
With the goal of offering more opportunities for media buyers to transa ...
- Nielsen Launches National Out-Of-Home Reporting Service
Television News Daily, Wayne Friedman - Monday, April 10, 2017
The service will combine Nielsen Portable People Meter (PPM) technology to measu ...
- Location-Targeting Guidelines Will Help Bring More Discipline To Mobile Marketing
Mobile Insider, Tobi Elkin - Thursday, April 6, 2017
Last week the Media Rating Council finalized location-based ad measurement guidelines. Locati ...
- Bluecore Launches Email Performance Calculator
Email Marketing Daily, Jess Nelson - Wednesday, April 5, 2017
Bluecore has released a new self-service marketing tool that enables email markete ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing
RTBlog, Tobi Elkin - Wednesday, April 5, 2017
New location-targeting guidelines issued by the Media Rating Council will help locati ...
- Marketers Want More Testing And Less Debating Over Metrics
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 4, 2017
Many marketers want better standards for digital advertising performance and more testi ...
- 2018 Winter Olympics To Change Ad Guarantee Metric
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
NBCUniversal will no longer offer Olympic TV marketers guarantees based on ...
- USAF Campaign Proves Engagement Metrics, Click-Throughs Rise With 360 Video
Real-Time Daily, Philip Rosenstein - Tuesday, March 28, 2017
AdTheorent and the United States Air Force (USAF) have announced initial resul ...
- Who Will Control Future Of Marketing When It Becomes Digital And Data-Driven?
Online Spin, Dave Morgan - Thursday, March 23, 2017
Software has been transforming and disrupting advertising for decades, certainly ever sin ...
- Modi Media Approaches The Advanced TV Ecosystem
Television News Daily, Tobi Elkin - Monday, March 20, 2017
In today's quickly evolving, highly fragmented advanced TV universe, everything begins wi ...
- Window, Window In The Wall....
Garfield at Large, Bob Garfield - Monday, March 20, 2017
The ANA wants a window into the walled gardens. Fair enough. T ...
- O2 Is First UK Brand To Measure Facebook's Effectiveness
Around the Net In MAD London, Sean Hargrave - Friday, March 17, 2017
O2 has become the first brand to measure the effectiveness of Facebo ...
- Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
New research suggests that ad fraud may cost brands $16.4 billion global ...
- Lotame Releases Onboarding For People-Based Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 15, 2017
Taking offline data and bringing it online for attribution or targeting h ...
- Email Marketing Just Got A Massive ROI Blessing In Disguise
EuroMail, Sean Hargrave - Wednesday, March 15, 2017
So bounces and unsubscribes are up, but those who remain are shoppi ...
- Programmatic Display: Data Addict In Need Of Intervention
Real-Time Daily, Alex Groth - Wednesday, March 15, 2017
The default mindset for online advertising has been "more data yields bett ...
- Facebook Renames Metrics Definitions To Improve Clarity
Social Media & Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2017
While most of the name changes are subtle, each word aims ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRa ...
- Sorrell Blasts Google And Facebook Over Fraud, Metrics And Brand Safety
Around the Net In MAD London, Sean Hargrave - Monday, March 13, 2017
The WPP boss says digital giants such as Google and Facebook shou ...
- Facebook Signs Deal With Meetrics, Its First European Verification Partner
Around the Net In MAD London, Sean Hargrave - Friday, March 10, 2017
Facebook has stuck its first collaboration with a European ad verification provide ...
- Dentsu Aegis And Posterscope Trial Near Real-Time Outdoor Analytics
Around the Net In MAD London, Sean Hargrave - Friday, March 10, 2017
Dentsu Aegis Network's Posterscope is partnering with DataSpark, a subsidiary of Singtel, ...