- Facebook Can't Shake Lawsuit Over Inflated Metrics
Digital News Daily, Wendy Davis - Tuesday, July 18, 2017
Six marketers can proceed with claims against Facebook over allegations that ...
- Three Steps To A Strong Measurement Plan
Email Marketing Daily, Gretchen Scheiman - Friday, July 14, 2017
The most important part of marketing communications is measurement. Yet often th ...
- Focusing On TV Measurement: Q&A With iQMedia's John Derham
Television News Daily, Charlene Weisler - Thursday, July 13, 2017
John Derham, IQ Media's founder, head of Innovation, explains how TV measureme ...
- MRC's YouTube Audit Takes Aim At Brand Safety Woes
Digital News Daily, Philip Rosenstein - Wednesday, June 28, 2017
The Media Rating Council (MRC) began auditing measurements released by Google's YouTu ...
- Facebook Strikes Back At Marketers Suing Over Inflated Video Metrics
PolicyBlog, Wendy Davis - Thursday, June 15, 2017
Facebook is pressing a judge to dismiss claims by marketers who a ...
- Discovering Cross-Platform Measurement: Q&A With Verto's Verkasalo
MediaDailyNews, Charlene Weisler - Tuesday, June 13, 2017
Hannu Verkasalo, CEO of Verto Analytics, started out as an entrepreneur straig ...
- The Three KPIs You Must Always Measure
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 12, 2017
"Practical eCommerce" serves up a timely reminder that there are lots ...
- Marketers Worried By "Corrupted" Media Metrics
Around the Net In MAD London, Sean Hargrave - Friday, June 9, 2017
Marketers are increasingly concerned by media metrics, with 70% claiming they a ...
- Facebook Strikes Back At Marketers Suing Over Inflated Video Metrics
Digital News Daily, Wendy Davis - Thursday, June 8, 2017
Facebook is pressing a judge to dismiss claims by marketers who a ...
- Kantar Millward Brown, Samba TV To Launch TV Measurement Effort
Television News Daily, Wayne Friedman - Wednesday, May 31, 2017
The partnership will link up Kantar Millward Brown's Ignite panel, which includ ...
- TV Nets' C3 Ratings Dip 7% Among Key Viewers
Television News Daily, Wayne Friedman - Wednesday, May 31, 2017
Nielsen C3 ratings -- a major measure for TV marketers -- ha ...
- Body-Slamming The Upfront? Maybe Just A Full-Nelson
TV Watch, Wayne Friedman - Tuesday, May 30, 2017
Change is in the air: Increasingly expect a little shift -- wi ...
- ComScore Explains Cross-Platform Measurement Advancements
Real-Time Daily, Charlene Weisler - Monday, May 22, 2017
ComScore recently announced an advanced version of its cross-platform measurement capability, whi ...
- Marketers Press Claims Against Facebook Over Inflated Metrics
Daily Online Examiner, Wendy Davis - Monday, May 22, 2017
"Advertisers were led to believe that Facebook's video advertising performed better ...
- Using ACR To Demonstrate TV's Power: Q&A With Ashish Chordia, Alphonso
MediaDailyNews, Charlene Weisler - Wednesday, May 17, 2017
Ashish Chordia, founder and CEO, Alphonso, is a serial entrepreneur who's al ...
- Facebook's Measurement Snafu Raises The Need For Unbiased Verification
Real-Time Daily, Tobi Elkin - Thursday, May 18, 2017
As advertisers clamor for more transparency from their ad-tech and media partner ...
- Will Upfront Get A New Premium Moniker?
TV Watch, Wayne Friedman - Thursday, May 18, 2017
NewFront promoters found a way to distinguish themselves over the last f ...
- Nielsen Adds TV Meters To 140 Markets With Paper Diaries
Television News Daily, Wayne Friedman - Tuesday, May 16, 2017
Those homes are part of Nielsen's plan to start up electronic measureme ...
- Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, Attention
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2017
Just three days into his new job as president of advertising sal ...
- Publishers Need New Set Of KPIs For Header Bidding
Real-Time Daily, Alex Gardner - Monday, May 15, 2017
It's been well over a year since header bidding took hold ...
- Fox Strikes Moat Video Measurement Deal
Television News Daily, Wayne Friedman - Monday, May 15, 2017
Joe Marchese, president of advertising revenue for Fox Networks Group, said bo ...
- Ensuring Viewability Across Emerging Channels
MAD London, Paul Nasse - Friday, May 12, 2017
It's the huge media hot topic of the day, but how ea ...
- Study: Average Email Open Rate Across Industries Is 22%
Email Marketing Daily, Jess Nelson - Thursday, May 11, 2017
Less than a quarter of email marketing messages are opened, according ...
- comScore To Measure OTT Viewing
Television News Daily, Wayne Friedman - Thursday, May 11, 2017
The new viewing metric for over-the-top content, coming from comScore, will measu ...
- Brands And Agencies Use Conflicting Metrics
Around the Net In MAD London, Sean Hargrave - Wednesday, May 10, 2017
New research from DataXu claims that although brands and agencies agree ...
- Is The Answer To KPI Disputes True Partnerships?
London Blog, Sean Hargrave - Wednesday, May 10, 2017
The latest research shows that brand and agencies still disagree on metri ...
- Video Content Providers Need To Step Up Ad Relevance
Television News Daily, Lizzy Hanna - Wednesday, May 10, 2017
We need to provide real intelligence back to marketers in terms ...
- BIA/Kelsey, comScore Strike Data Deal
Television News Daily, Wayne Friedman - Friday, April 21, 2017
ComScore's TV viewing metrics will be incorporated into BIA/Kelsey's local advertising spendi ...
- Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, April 19, 2017
Nielsen wants to remind digital marketers about its growing relationship with Goog ...
- Merging Digital, TV Ad Tech: Q&A With TiVo's Joan FitzGerald
MediaDailyNews, Charlene Weisler - Wednesday, April 19, 2017
Joan FitzGerald, VP, product management and business development, TiVo, is a ...