- A Questionable Endeavor: The MRC Media Auditor Guidelines Project
MediaDailyNews, Michael Solomon - Tuesday, October 3, 2017
Any legitimate effort to standardize the responsible use of accredited third-party resear ...
- Too Good To Be True Is A Warning Sign
MediaDailyNews, George Simpson - Thursday, September 28, 2017
Since most buyers are besieged by dozens of ad-tech companies, each promisi ...
- Only A Third Of Ad Execs Trust Their Audience Data, Measurements
Digital News Daily, Joe Mandese - Wednesday, September 27, 2017
At a time when the ad industry's dependence on data analytics a ...
- User Intent Impacts Revenue From Advertising More Than Most Marketers Think
Performance Marketing Insider, Laurie Sullivan - Monday, September 25, 2017
A series of studies has found that user intent may have ...
- It's Time To Think About, Well, Time
Video Insider, Joe Mandese - Tuesday, September 19, 2017
The media-buying industry has historically been described as one that "buys ti ...
- Act-On Software Releases Engagement Insights
Email Marketing Daily, Jess Nelson - Wednesday, September 13, 2017
Act-On Software unveiled Engagement Insights on Wednesday, a new reporting tool th ...
- Can Facebook Metrics Be Trusted?
Around the Net In MAD London, Sean Hargrave - Friday, September 8, 2017
Netimperative is asking another thorny metrics question of Facebook -- has ...
- Is Facebook Making Up Audience Estimates?
Mobile Insider, Gavin O'Malley - Wednesday, September 6, 2017
What does Facebook know that the U.S. Census Bureau doesn't? I a ...
- The Right Kind of Transparency
MediaDailyNews, Marc Guldimann - Friday, September 1, 2017
We need a way to bring transparency to value. Since consumer attenti ...
- Google Introduces Absolute Top Impression Share Metric
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2017
The product status report and absolute top impression share aim to identi ...
- It's Time To Apply Digital Video Metrics To TV Ratings
Television News Daily, Mark Green - Thursday, August 31, 2017
If we focus on duration of viewability for cross-screen video, then ...
- Is TV's Latest Cry For Help A Call for Attribution?
Television News Daily, Kevin Kohn - Wednesday, August 30, 2017
TV, unlike digital, wasn't built with measurement in mind. Yet marketers ha ...
- Email Engagement Is On The Decline
Around the Net In MAD London, Sean Hargrave - Friday, August 25, 2017
Figures from the Direct Marketing Association show that while email open rat ...
- GDPR Will Confirm Email Marketing As King Of ROI
London Blog, Sean Hargrave - Friday, August 25, 2017
Engagement has slipped a little, but repermissioning lists to focus on interest ...
- Optimist For Unified Cross-Platform Measurement: TiVo's Walt Horstman
Television News Daily, Charlene Weisler - Tuesday, August 22, 2017
Walt Horstman, SVP/GM, analytics and advertising at TiVo, has a background steep ...
- Do Brands Win In The Current State Of TV Advertising?
Marketing Daily, Sandy Rubenstein - Tuesday, August 22, 2017
Will the future be about performance? Absolutely! It has always been abo ...
- Let's Get Engaged: Does Email Still Lead The Customer Experience?
Email Insider, Ray Schultz - Friday, August 18, 2017
Email is the most preferred channel for many activities in both B ...
- Nielsen Including Facebook, Hulu, YouTube In Digital Ratings
Television News Daily, Wayne Friedman - Tuesday, August 15, 2017
Video content, including full episodes of TV content and/or video clips, wi ...
- Fixing TV's Demo Obsession
Media Insider, Dave Morgan - Thursday, August 10, 2017
In the 1970s and '80s, agencies would seek to fulfill client busine ...
- The Linear TV Model Will Change: Q&A With IPSOS' Greg DePalma
Television News Daily, Charlene Weisler - Wednesday, August 9, 2017
Greg DePalma, newly named head of revenue, IPSOS Affluent and Influencer Databas ...
- What's Keeping You From Multi-Touch Attribution?
Digital News Daily, Jon Schulz - Wednesday, August 9, 2017
Multi-touch attribution (MTA) is all the buzz among marketers because it offe ...
- Viant Expands Partnership With Urban Science
Marketing Daily, Tanya Gazdik - Wednesday, August 9, 2017
Viant's automotive customers will be able to instantly gauge the impact the ...
- Identity Is Not A Strategy
Media Insider, Cory Treffiletti - Wednesday, August 9, 2017
Many companies in data and analytics are hanging their hats on identi ...
- Lessons From The Summer Of Ransomware
Around the Net in Email, Ray Schultz - Friday, August 4, 2017
Here are three critical lessons from the recent wave of ransomware atta ...
- The Hidden Email Metric That Marketers Don't Know
Around the Net in Email, Ray Schultz - Friday, August 4, 2017
A primer on perhaps the most important email metric of all: t ...
- OTT Metrics, Viewability And Fraud Pose Ongoing Concerns
Television News Daily, Wayne Friedman - Wednesday, August 2, 2017
One of the major obstacles in OTT measurement is that neither Niels ...
- Snap Rolls Out New Measurement Program
Digital News Daily, Gavin O'Malley - Tuesday, August 1, 2017
With the help of Neustar Marketshare, Nielsen, Analytic Partners and Marketing Manageme ...
- Time-Shifting Boosts CBS Prime-Time Viewing By 53%
Television News Daily, Wayne Friedman - Tuesday, August 1, 2017
Gleaning data from Nielsen's evolving Total Content Ratings, CBS touts strong time-shift ...
- Asleep At The Cyber Switch: Most Firms Can't Measure Their Security Metrics
Email Insider, Ray Schultz - Tuesday, August 1, 2017
Companies are investing in cyber security. But most are unable to measu ...
- Mobile Attribution Is Flawed -- And Costing Advertisers Money
Digital News Daily, Maor Sadra - Thursday, July 27, 2017
Advertisers should be able to measure the effectiveness of their mobile advertisi ...