- Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'
Digital News Daily, Laurie Sullivan - Friday, February 23, 2018
Facebook plans to make changes to the advertising metrics it reports ...
- Chobani, Coca-Cola Tops In Olympics Ad Awareness
Marketing Daily, Tanya Gazdik - Thursday, February 22, 2018
"The Olympics advertising landscape is often as competitive as the sports even ...
- The Seven Hidden Measures Of Email Deliverability
Email Insider, Ray Schultz - Wednesday, February 21, 2018
Return Path found that more emails are ending up in the sp ...
- SEO Metrics You Should Be Tracking But Probably Aren't
Search & Performance Marketing Daily, Hamlet Batista - Wednesday, February 7, 2018
Determining your SEO success means more than just tracking Google page ranking ...
- Sinclair Signs With Nielsen, Maintains comScore Connection
Television News Daily, Wayne Friedman - Thursday, February 1, 2018
The new deal with Nielsen includes measurement for Sinclair's local stations, digit ...
- Awaiting Fourth Quarter Metrics, Snap Presents Uneven Picture
Mobile Insider, Gavin O'Malley - Thursday, February 1, 2018
What effect has Snapchat's big redesign had on ad partners? We'll ha ...
- Total Video Ratings: NOT The Solution For Cross-Screen Measurement
Media Insider, Maarten Albarda - Friday, January 26, 2018
Despite having come full circle - from brands questioning the wisdom ...
- Can You Hear Me Now: MRC Finalizes Digital Audio Ad Standard, Will Tackle 'Audibility' In The Future
RTBlog, Joe Mandese - Monday, January 22, 2018
Few metrics have defined value in the digital marketplace as much ...
- Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Marketing Daily, Tanya Gazdik - Thursday, January 18, 2018
The top 10 best-perceived brands of 2017 were: Amazon, Netflix, Amazon Prim ...
- Nielsen To Measure YouTube Advertising Effectiveness On Mobile
Around the Net In MAD London, Sean Hargrave - Wednesday, January 17, 2018
Nielsen has announced it is using its Digital Ad Ratings service ...
- TVB/4As Push For Local TV Station Time-Shifted Ratings
Television News Daily, Wayne Friedman - Monday, January 15, 2018
With time-shifted viewing now part of regular TV consumer behavior, TV ...
- UnsubCentral Launches Service To Help Marketers Scrub Email Lists
Email Marketing Daily, Jess Nelson - Wednesday, January 10, 2018
UnsubCentral launched a new service this week that simplifies the process ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, December 22, 2017
Cox Media Group's Gamut division on Friday released data that analyzes t ...
- Why Time Earned Should Be Video's New Standard
Digital News Daily, Ken Markus - Monday, December 18, 2017
Digital video continues to grow and evolve in the digital advertising landsca ...
- IAB Asks Buyers, Sellers To Refrain From Duration Weights, Pending Consensus
Digital News Daily, Joe Mandese - Friday, December 8, 2017
Seeking to put some impetus on new standards for digital audience measuremen ...
- MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting'
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
The Media Rating Council (MRC) this morning released its first-ever standard f ...
- Print, Digital Publications Register Audience Increase, Mobile Soars
Publishers Daily, Melynda Fuller - Tuesday, December 5, 2017
Perhaps the most astonishing number in the report is the overall increa ...
- Linda Yaccarino's Call To Fix TV Advertising And Its Measurement
Media Insider, Dave Morgan - Thursday, November 30, 2017
"We have a problem. You know it, I know it, we a ...
- Facebook Debuts Creator App To Aid Live Broadcasts
Digital News Daily, Gavin O'Malley - Friday, November 17, 2017
With a new "community" tab, producers can connect with fans and collaborato ...
- Email Performance Improves For Most In Return Path Study
Email Marketing Daily, Ray Schultz - Tuesday, November 14, 2017
Email marketers are on a roll, with 85% saying their performance ...
- Baidu Releases Mobile App Data, Insights From White Paper
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 3, 2017
Searches and spending habits via smartphone seem to be on the ri ...
- MRC Finalizes Mobile Ad Measurement Guidelines
Digital News Daily, Joe Mandese - Tuesday, October 31, 2017
The Media Rating Council (MRC) Tuesday afternoon announced it revised its mobi ...
- MPA Introduces Social Media Metric To Track Magazine Engagement
Publishers Daily, Sara Guaglione - Thursday, October 26, 2017
The metric is designed to measure audience engagement by comparing the numb ...
- Twitter Reviewed For MRC Accreditation
Digital News Daily, Wayne Friedman - Tuesday, October 24, 2017
Included in the process will be Twitter's gross and net tweet impressi ...
- How to Make Podcasts More Profitable
Digital News Daily, Gary Holmes - Tuesday, October 24, 2017
It's been about 10 years since smartphones, iTunes and the popularity ...
- Thor: What Is It Good For?
Television News Daily, Steve Sternberg - Monday, October 23, 2017
I'm tempted to say "Absolutely nothing." But that would be too snark ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- VAB Offers TV Networks Thor, Attribution Measurement Platform
Television News Daily, Wayne Friedman - Monday, October 16, 2017
Looking to compete with digital media's strong ROI metrics, the Video Advertisi ...
- Can't Bribe Your Way To Quality
MediaDailyNews, George Simpson - Thursday, October 12, 2017
Univision's Fusion Media Group is testing an initiative in which advertisers wi ...
- Horizon Invests In Crowd Analytics Platform, AMPs Up OOH Practice
MAD, Larissa Faw - Tuesday, October 10, 2017
Horizon Media has made an investment in Mira, a real-time OOH cro ...