- Marketers Suing Facebook Over Video Metrics Can Seek Court-Ordered Audits
Digital News Daily, Wendy Davis - Monday, June 4, 2018
The court battle stems from revelations that Facebook misreported two metrics relat ...
- Supporting OOH Collaboration, Standardization And Competition
MediaDailyNews, Dan Levi - Monday, June 4, 2018
As the OOH industry collaborates with the Media Ratings Council (MRC) ...
- Analyst Upgrades Nielsen To 'Buy,' Cites Overly Negative Investor Sentiment
MediaDailyNews, Joe Mandese - Monday, June 4, 2018
Asserting that investor sentiment toward Nielsen is "overly negative at this poi ...
- Advertiser Sues Facebook Over 'Stealth' Clicks
Digital News Daily, Wendy Davis - Tuesday, May 29, 2018
A Minneapolis resident who advertises his hoverboard business on Facebook alleges ...
- The Royal Wedding, Viewed Everywhere
MediaDailyNews, Charlene Weisler - Friday, May 25, 2018
According to Paul Lindstrom, head of research and analytics, Tunity, no matt ...
- NBC Wins Another Season In 18-49, CBS Tops In Total Viewers
Television News Daily, Wayne Friedman - Tuesday, May 22, 2018
NBC and CBS will take the top spot in key broadcast network ...
- Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities?
Media Insider, Maarten Albarda - Friday, May 18, 2018
Turner Broadcasting president David Levy and other Turner executives are suggesting t ...
- Nielsen To Add Time-Shifted Viewing Metric To Local TV
Television News Daily, Wayne Friedman - Thursday, May 17, 2018
The company says the metric will first be available via monthly report ...
- Clarification: Nielsen's L3, L7 Data
Television News Daily, Wayne Friedman - Friday, May 18, 2018
In the "Nielsen To Add Time-Shifted Viewing Metric To Local TV" sto ...
- A+E Offers Limited Guarantee Deals Based On Business Outcomes
Television News Daily, Wayne Friedman - Wednesday, May 9, 2018
A+E says initial business outcome guarantees will focus on the number ...
- Spamless Delivery: The Latest Email Inbox Benchmarks
Email Insider, Ray Schultz - Tuesday, May 8, 2018
Return Path finds that email deliverability has improved -- but not f ...
- NBCUniversal Extends iSpot Deal For Attribution Metrics
Television News Daily, Wayne Friedman - Friday, May 4, 2018
NBCUniversal clients can access real-time dashboard reporting on how TV ad exposur ...
- Improving Client-Agency Procurement Efforts Is Vital
MediaDailyNews, Marc Goldberg - Thursday, May 3, 2018
A new role - the brand safety officer - is a fir ...
- Nearly Two In Three CMOs Reduce Facebook And Google Spend Over Metrics And Rates
Around the Net In MAD London, Sean Hargrave - Tuesday, May 1, 2018
Research by the Chief Marketing Officer Council claims that its members a ...
- Nielsen Posts Modest Gains, But 'Watch' Gains 8.5%
Television News Daily, Wayne Friedman - Thursday, April 26, 2018
Revenue was up 5.5% to $1.6 billion, and Watch's audience measurement ...
- The Email Boarding Pass: How Travel Marketers Use The Channel
Email Insider, Ray Schultz - Tuesday, April 24, 2018
Travel marketers score better-than-average email metrics. But a Return Path study sho ...
- Alphabet's Google Looking Better Based On New Accounting, Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 23, 2018
Net earnings for Google's parent company Alphabet soared 73% to $9.4 billi ...
- NBCU Joins Advance Ad Consortium Open AP
Television News Daily, Wayne Friedman - Thursday, April 19, 2018
NBCUniversal will license its Audience Graph, "a single centralized store of audien ...
- Marketers Fear Measurement Is Killing Creativity
Around the Net In MAD London, Sean Hargrave - Wednesday, April 18, 2018
According to research by digital agency Dotted, nearly three in four markete ...
- MSNBC, CNN Make Unit Pricing Gains, But Fox News Slips
Television News Daily, Wayne Friedman - Monday, April 16, 2018
Prime-time shows on MSNBC and CNN shows have seen modest to b ...
- BARB Snubs Facebook and YouTube Over Brand Safety
Around the Net In MAD London, Sean Hargrave - Monday, April 9, 2018
BARB, the organisation that measures tv audiences, has rejected a bid ...
- NBCU Unveils CFlight 'Currency' For Upfront, Some Agencies Buy In
Television News Daily, Wayne Friedman - Thursday, April 5, 2018
NBCUniversal has created what it says is the industry's first unified advertisi ...
- Buyer, Where Art Thou?
Media Insider, Ted McConnell - Thursday, April 5, 2018
RampUp, a confab about marketing tech, took place last month in S ...
- What The Hell Is 'Time Spent' With Advertising, Anyway?
Media Insider, Gord Hotchkiss - Tuesday, April 3, 2018
There are many studies done that quantify "time spent." But the simp ...
- Spending Per Person/Hour: Advertising, Ad-Supported Media
Research Intelligencer, Joe Mandese - Monday, April 2, 2018
On Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madis ...
- Nine In Ten Marketers Would Pay For Better Programmatic Metrics
Around the Net In MAD London, Sean Hargrave - Wednesday, March 28, 2018
Research by Infectious Media suggests that nine in ten marketers would ...
- Adaptly's McCrea Touts Metrics To Aid Brand Goals
Social Media Insider, Gavin O'Malley - Wednesday, March 14, 2018
Focusing on more tangible metrics like engagement and traffic gives brands mo ...
- What's Behind The Falling Email Read Rate?
Email Insider, Ray Schultz - Tuesday, February 27, 2018
Open rates are down and not-spam rates are up. Return Path's T ...
- Gmail Metrics Provides Data Visualization, Tracks Email Analytics
Email Marketing Daily, Jess Nelson - Tuesday, February 27, 2018
The recently released Gmail Metrics now provides data visualization of email usa ...
- Burger King, Unilever Tops For Effectiveness
Marketing Daily, Tanya Gazdik - Monday, February 26, 2018
Burger King improved its ranking by 30 places to reach the t ...