- The Rank And File: Life And Work In A Quantified World
Media Insider, Gord Hotchkiss - Tuesday, September 25, 2018
As we're finding out, rankings for all sorts of things matter ...
- Why Mobile Marketers Need To Think Like Statisticians
Marketing Insider, Alexei Chemenda - Monday, September 17, 2018
Mobile marketers need to embrace statistical models to avoid drawing inaccurate conclusio ...
- Google Introduces 'Ad Strength,' New Metric Measures Relevance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 27, 2018
The metric gives marketers a barometer to indicate whether the ad conte ...
- Working Together To Improve Measurement: The Cynopsis Conference
Television News Daily, Charlene Weisler - Friday, August 17, 2018
At some point these two forces must merge: the ever-increasing availability ...
- Facebook Sued Over Audience Metrics
Digital News Daily, Wendy Davis - Thursday, August 16, 2018
"Based on publicly available research and plaintiffs' own analysis, Facebook overstates t ...
- Email Horsepower: Channel Still Produces The Best ROI
Email Insider, Ray Schultz - Tuesday, August 14, 2018
Email beats social by a wide margin when it comes to retu ...
- Email Delivery Rises Worldwide; U.S. Is Below Average
Email Marketing Daily, Ray Schultz - Tuesday, August 14, 2018
Return Path reports an 85% delivery rate. But it says that's sti ...
- A Big-Picture Approach To Digital Advertising
Marketing Insider, David Danziger - Friday, August 10, 2018
CMOs want to understand how their advertising efforts affect overall revenue a ...
- Facebook's Alleged Video Metrics Errors Amount To 'Fraud,' Marketers Claim
Digital News Daily, Wendy Davis - Monday, August 6, 2018
"The wide disparity between the actual average viewership and Facebook's reported metri ...
- IronSource Digs Into In-App Ad Preferences
Data & Programmatic Insider, Laurie Sullivan - Sunday, August 5, 2018
A recently released platform takes metrics and tracking to another level. Th ...
- Avocet Adds 2 Metrics To Its Programmatic Platform
MAD, Larissa Faw - Friday, August 3, 2018
The company says it is "first to market" with "view duration" a ...
- Executive Shakeups At Nat Geo As Company Restructures
Publishers Daily, Melynda Fuller - Wednesday, August 1, 2018
The restructuring is intended to create a new path to seamlessly combini ...
- Insider Inc., Nielsen Partner To Deliver More Accurate Audience Numbers
Publishing Insider, Melynda Fuller - Tuesday, July 31, 2018
The company will use the numbers gained from its partnership with Niels ...
- Google Search: Optimization Over Speed
Performance Marketing Insider, Laurie Sullivan - Friday, July 27, 2018
After analyzing 33,500 keywords and 1 million pages of search results, analys ...
- NBCU Posts Strong Overall Upfront Volume
Television News Daily, Wayne Friedman - Thursday, July 26, 2018
The NBC Television Network's prime-time volume grew 7% to an estimated $2 ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 25, 2018
Peak Games partnered with Ryan Reynolds on a campaign supporting a performance-bas ...
- Vector Media Pulls In Social Influencers To Boost OOH, Experiential Campaigns
Digital News Daily, Laurie Sullivan - Tuesday, July 24, 2018
Vector Media developed a business model to pull in social influencers, whi ...
- Clarification On FoxNews.com, CNN Page Views: comScore Explains Accuracy Findings
Publishers Daily, Sara Guaglione - Wednesday, July 25, 2018
Comparing FoxNews.com page view data to both CNN.com and CNN Brand numbe ...
- Hidden Metrics To Help You Improve Email Performance
Email Marketing Daily, George Bilbrey - Monday, July 23, 2018
One question I habitually ask our clients is, "What metrics do y ...
- Summer Blues: Top Broadcast Shows Viewing Down Vs. 2017
Television News Daily, Wayne Friedman - Friday, July 20, 2018
Through July 19, NBC's "America's Got Talent" has been averaging a Niels ...
- Time Is Key To Switching Adland's Focus From Hygiene To Effectiveness
London Blog, Sean Hargrave - Tuesday, July 17, 2018
The conversation is set to change from technicalities to effectiveness. Time expos ...
- B2B Marketers Measure Leads, Business Leaders Track Conversions: Study
Email Marketing Daily, Ray Schultz - Friday, July 13, 2018
There's a disconnect between B2B marketers who look at clicks and lea ...
- Why You Should Demand Guarantees From SEO Companies
Search & Performance Marketing Daily, Hamlet Batista - Friday, July 13, 2018
Before asking for a guarantee, consider the benefits of SEO. Determine w ...
- Real Estate Firm Integrates With MoxiWorks Email Platform
Email Marketing Daily, Ray Schultz - Thursday, July 12, 2018
MoxiWorks has signed up HomeActions as a user of its Maxi Clo ...
- Data Is Everywhere -- But For Sponsorship, It Isn't Enough
TV Watch, Wayne Friedman - Thursday, July 12, 2018
Marketers are in the dark when it comes to comparing sponsorship spendi ...
- Who, What, Where? Marketers Say They're Good At Attribution
Email Insider, Ray Schultz - Wednesday, July 11, 2018
Email is the easiest channel to analyze, and paid search is secon ...
- Clicks, Not Opens, Are The Most Important Metric
Around the Net in Email, Ray Schultz - Tuesday, July 10, 2018
The open rate should not be your primary email metric: Your bo ...
- Viewable, Viable, Verified -- The Rise Of Transparent Social Advertising
MAD London, Paul Astbury - Tuesday, July 10, 2018
Social has made huge progress on transparency, but platforms still need unifie ...
- Solid Email Holds Its Own, But Not Much More: Study
Email Insider, Ray Schultz - Friday, July 6, 2018
Open rates are up and delivery slightly down in a new benchma ...
- Does Reach Mean Anything? Or Is It Just A Vanity Metric?
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
"The Drum" is posing an interesting question to digital marketers this wee ...