- The TV Of Tomorrow Looks Ahead
Television News Daily, Charlene Weisler - Tuesday, December 18, 2018
I interviewed a few speakers at the TV of Tomorrow conference ...
- Netflix's Demand For Original Content Soars
Television News Daily, Wayne Friedman - Friday, December 14, 2018
By October 2019, consumer demand for Netflix's original programming will hit 5 ...
- Mastering Metrics? Attribution Not Leading To Email Spend, Study Finds
Email Insider, Ray Schultz - Friday, December 14, 2018
Few firms believe they have a solid grasp of attribution, and le ...
- NPR Releases Open Source Podcast Analytics Tech
Digital News Daily, Alex Weprin - Wednesday, December 12, 2018
RAD is an open source "method for sharing listening metrics from podca ...
- Adobe Updates Its Email Maturity Model
Email Marketing Daily, Ray Schultz - Wednesday, December 12, 2018
The refreshed model is designed to help firms move from classical ema ...
- The Click-To-Open Rate Levels The Playing Field
Around the Net in Email, Ray Schultz - Monday, December 10, 2018
There are many metrics that can help brands create a perfect ema ...
- The GDPR Effect? Email Volume And Results Rose In Q3
Email Insider, Ray Schultz - Friday, November 30, 2018
Cheetah Digital reports that 45% of total email opens and 58% ...
- While Someone Steals From Right Pocket, Value Is Inserted Into Your Left
MediaDailyNews, George Simpson - Thursday, November 29, 2018
We are closing in on a day when ad fraud won't matt ...
- MRC: Facebook Passes Key Accreditation Milestone, Third Parties Still Pending
Research Intelligencer, Joe Mandese - Tuesday, November 27, 2018
Facebook has passed a "substantial milestone" toward gaining industry accreditation for i ...
- DoubleVerify Introduces Goal-Based Reporting For Global Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 26, 2018
The enhancement to DoubleVerify's service and performance platform enables marketers to bui ...
- AI Can Help Brands Boost Their Email Metrics
Around the Net in Email, Ray Schultz - Tuesday, November 20, 2018
AI enables email marketers to create hyper-personalized experiences. Here is a gui ...
- Marketers Looking For New Data Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 19, 2018
Many brands lack the proper metrics from data to prove that t ...
- Nielsen Unveils New Product To Measure Advanced Audience Segments
Television News Daily, Wayne Friedman - Wednesday, November 14, 2018
Nielsen Advanced Audience helps advertisers with their media buys -- providing mo ...
- Using Email Without Going Bankrupt
Around the Net in Email, Ray Schultz - Tuesday, November 13, 2018
Email marketing produces both mismatches and successes. Marketers should weigh the pr ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital aud ...
- 63% Of CMOs Expect Advertising Budgets To Rise In 2019
Performance Marketing Insider, Laurie Sullivan - Friday, November 9, 2018
Study participants said they rely heavily on paid and organic search, websit ...
- Google Adds Four Metrics For Search Ad Positions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2018
Google's new search ad position metrics aim to give advertisers more clari ...
- Simulmedia Creates DTC TV Buying Platform
Television News Daily, Wayne Friedman - Thursday, November 1, 2018
The platform is a bidding system that allows small daily minimum market ...
- Good Email Open Rates And How To Get Them
Around the Net in Email, Ray Schultz - Monday, October 29, 2018
The average email open rate runs between 15% and 20%. This ...
- Influential MP Calls For Facebook Investigation
Around the Net In MAD London, Sean Hargrave - Monday, October 22, 2018
Damian Collins, Chair of the Digital Culture Media and Sport (DCMS) Committe ...
- Facebook Urges Judge To Toss Suit Over 'Potential Reach' Metric
Digital News Daily, Wendy Davis - Friday, October 19, 2018
"Its name alone -- Potential Reach -- undercuts plaintiffs' suggestion it w ...
- Calls For Facebook Investigation Unlikely To Lead To UK Action
London Blog, Sean Hargrave - Monday, October 22, 2018
But there's nothing stopping British advertisers from following the US lead a ...
- Is The Click-Through, Through? Study Finds Little Correlation With Creative Performance
RTBlog, Joe Mandese - Monday, October 22, 2018
A startling new analysis from third-party ad server Flashtalking confirms what ma ...
- Facebook Inflated Video Metrics By Up To 900%, Marketers Claim
Digital News Daily, Wendy Davis - Tuesday, October 16, 2018
Marketers suing Facebook over allegations of inflated video metrics say its erro ...
- Pluto TV Taps Tru Optik For Ad, Campaign Measurement
Digital News Daily, Alex Weprin - Friday, October 12, 2018
Tru Optik's Marketing Cloud product is mapped to 75 million U.S. household ...
- Why Your Poor Marketing Results May Really Be a Measurement Problem
Marketing Insider, Wayne St. Amand - Friday, October 12, 2018
Proper metrics help marketers shift budgets and strategy quickly in order ...
- Pepsi And Sky Learn More By Measuring Less
Around the Net In MAD London, Sean Hargrave - Thursday, October 11, 2018
"Marketing Week" has a surprising story -- if brands cut the numb ...
- The Why Of ROI: Factors That Affect Email Return
Email Insider, Ray Schultz - Thursday, October 11, 2018
Email produces the highest ROI. But that may not be desirable, giv ...
- Roku Starts 11-Partner Ad Measurement Effort
Television News Daily, Wayne Friedman - Tuesday, October 9, 2018
The Measurement Partner Program will aid brands and publishers running OTT advertisi ...
- Opens And Clicks: The Email Metrics That Count
Around the Net in Email, Ray Schultz - Tuesday, October 9, 2018
There are two main measures of performance for email marketing campaigns: op ...